A PPC specialist with a knack for making things work.I’ve clocked up 8+ years experience in the PPC arena, from Lead Gen to Ecommerce - managing over £18m (and counting) in profitable spend.⇨ Providing marketing strategy & support for brands⇨ Building, optimising & scaling PPC campaigns to blow revenue targets out the water⇨ Uncovering hidden profits using buyer behaviour analysis to drive CRO- - - - - - - - - - - - - - - - - - -My skills lie in Paid Search, Social Media Marketing, Data Analysis, Marketing Strategy Development, Google Analytics, Google Tag Manager, Performance Optimisation, Copywriting, Forecasting, Budget Management, Reporting, Stock Forecasting, Product Development, Conversion Rate Optimisation, Growth Marketing, Shopify Admin, Shopify Store Optimisation, Shopify App Stacks.- - - - - - - - - - - - - - - - - - -🎓 Qualifications 🎓➊ BSc Hons Business Management➋ Google- Google Ads Fundamentals- Google Ads Search- Google Shopping- Google Ads Display- Google Analytics Individual Qualification➌ Facebook- Blueprint Certification➍ Digital Business Academy UK- Understanding Digital Marketing Channels- Run a Digital Marketing Campaign➎ Copenhagen Business School- Intro to Neuroscience & Neuromarketing
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Strategic DirectorBrandbuildr Ltd Nov 2023 - Present -
Head Of DigitalBrandbuildr Ltd Feb 2022 - Nov 2023
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Head Of Acquisition & BuyingBrandbuildr Ltd Apr 2021 - Feb 2022
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Head Of AcquisitionBrandbuildr Ltd Feb 2020 - Apr 2021
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Head Of Paid MediaThe Lead Agency (Tla) Nov 2019 - Feb 2020 -
Ppc ManagerThe Lead Agency (Tla) Jul 2018 - Nov 2019
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Paid Search ExecutiveThe Lead Agency Uk Sep 2015 - Jul 2018As a Paid Search Executive, I manage all direct PPC marketing activity to deliver required lead volumes, alongside a range of other marketing activities.Some Key Responsibilities Include:• On-going management, maintenance and optimisation of Paid Search campaigns (Google AdWords and Bing).• Creating, managing and optimising direct PPC advertisement for new campaigns.• Management and co-ordination of paid content marketing budget.• Generation of, management of, and collaboration on marketing projects.
Dan Potter Skills
Dan Potter Education Details
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Business Management
Frequently Asked Questions about Dan Potter
What company does Dan Potter work for?
Dan Potter works for Brandbuildr Ltd
What is Dan Potter's role at the current company?
Dan Potter's current role is Strategic Director at Brandbuildr Group.
What schools did Dan Potter attend?
Dan Potter attended Liverpool John Moores University.
What skills is Dan Potter known for?
Dan Potter has skills like Pay Per Click, Paid Search Campaigns, Google Analytics, Facebook Marketing, Content Marketing, Social Media Marketing, Microsoft Excel, Marketing Budget Management, Google Adwords, Bing Ads, Copywriting, Online Lead Generation.
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Dan Potter
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