Daniel Prill Email & Phone Number

Saint Paul, MN, US

Greater Minneapolis-St. Paul Area

White Bear Lake, MN

• Through a variety of diverse marketing strategies, successfully increased product awareness and demand for a global producer of premium concrete products and handling equipment.
• Spearheaded a variety of lead generation programs, utilizing targeted mailings, e-blasts, e-newsletters, and the company website to promote product awareness.
• Leveraged all forms of social media, including Facebook, Twitter, and LinkedIn to generate sales leads and increase company awareness; introduced Instagram as a new, and highly successful, marketing tool.
• Creatively designed brand compliant graphics and wrote text for digital and print marketing initiatives, leveraging a variety of media outlets to globally expand product exposure.
• Point person for factory tours, ensuring product experts were available and excellent service was provided; tour attendees converted to customers at a rate of 85-90%.
• Designed product surveys, seeking customer input on how to enhance products to better meet their needs and identify where the company was already addressing their pain points.

Chaska, MN

• Effectively increased product awareness and support through innovatively creating literature, mailers, press releases, videos, and e-blasts for a global leader in providing custom equipment to a variety of industries.
• Partnered with search engine optimization (SEO) specialists to increase website traffic, providing them with google ad words and reviewing google analytics reports to continually enhance results and increase traffic.
• Collaborated with purchasing to obtain production costs and leveraged competitive intelligence to strategically set the price on new products, with a focus on meeting profit margin and new stream of revenue goals.
• Actively managed the developmental cycle for new products, including creating initial value propositions, press releases, and promotional materials.
• Effectively managed, coordinated, and participated in trade shows, conferences, and sales meetings, actively promoting the company brand, products, and services toward exceeding company goals.
• Diligently managed marketing budget for new products, with a focus on fully promoting the product through various avenues while also staying within budget.