• Through a variety of diverse marketing strategies, successfully increased product awareness and demand for a global producer of premium concrete products and handling equipment.• Spearheaded a variety of lead generation programs, utilizing targeted mailings, e-blasts, e-newsletters, and the company website to promote product awareness.• Leveraged all forms of social media, including Facebook, Twitter, and LinkedIn to generate sales leads and increase company awareness; introduced Instagram as a new, and highly successful, marketing tool.• Creatively designed brand compliant graphics and wrote text for digital and print marketing initiatives, leveraging a variety of media outlets to globally expand product exposure.• Point person for factory tours, ensuring product experts were available and excellent service was provided; tour attendees converted to customers at a rate of 85-90%.• Designed product surveys, seeking customer input on how to enhance products to better meet their needs and identify where the company was already addressing their pain points. • Utilized strong communication skills to successfully participate in various cross-functional teams, including with managers, engineers and product fulfillment.• Actively supported the sales team, assisting with designing messaging, brochures, and customized promotional products for presentations; also, leveraged their customer insights to enhance product positioning.• Effectively collaborated with an advertising agency to create promotional materials, including for trade shows; also partnered with them in creating website content. • Diligently analyzed, tracked, and reported on economic, market share, and industry trending, ensuring product line managers and upper management were updated on product performance and to facilitate forecasting.• Leveraged Pardot to import customized lists from salesforce.com, utilizing its full capabilities to schedule e-blasts; point person for Salesforce.com.

• Effectively increased product awareness and support through innovatively creating literature, mailers, press releases, videos, and e-blasts for a global leader in providing custom equipment to a variety of industries.• Partnered with search engine optimization (SEO) specialists to increase website traffic, providing them with google ad words and reviewing google analytics reports to continually enhance results and increase traffic.• Collaborated with purchasing to obtain production costs and leveraged competitive intelligence to strategically set the price on new products, with a focus on meeting profit margin and new stream of revenue goals.• Actively managed the developmental cycle for new products, including creating initial value propositions, press releases, and promotional materials.• Effectively managed, coordinated, and participated in trade shows, conferences, and sales meetings, actively promoting the company brand, products, and services toward exceeding company goals. • Diligently managed marketing budget for new products, with a focus on fully promoting the product through various avenues while also staying within budget.• Standardized product options, streamlining the ordering of high value machines for customers from the outset, resulting in the elimination of costly change orders down the line that impacted the company’s profit margin.• Regularly met with top customers to better understand their uses of products and current pain points; leveraged insights to further product development and strengthen product positioning in marketing materials.• Partnered with engineers to ensure that technical information on promotional materials and the website were accurate.• Leveraged knowledge of international shipping rules to ensure compliance when exporting equipment globally.• Leveraged Salesforce.com to create multi-field databases to provide the ability to target the optimal group of customers for direct mail initiatives.