Dan Shaw Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Los Angeles Metropolitan Area

San Jose, Ca

San Jose, Ca

As a consultant to Edelman, I provided senior level counsel to agency clients on a range of internal communications and organizational engagement programs. To this role I brought nearly 20 years’ experience at top communications firms developing and managing a broad range of employee engagement, corporate positioning/branding, social marketing, issues management and consumer marketing campaigns. As the former western region lead of Edelman’s employee engagement practice and current consultant to the firm, I have counseled executives at numerous high-profile companies across a range of industries working to accelerate business performance by increasing trust and deepening engagement among employees. My focus was on providing clients with strategy and direction to build and reinforce meaningful connections between employees and their companies, each other and external stakeholders. These connections are key to helping organizations achieve from the inside out by driving employee collaboration, innovation, alignment and engagement. I take a holistic approach to building these connections for my clients, which often includes overseeing internal communications research, infrastructure building, function optimization, digital strategies, messaging development and leadership positioning, to name a few. I also specialize in helping organizations navigate internally during times of significant change, including mergers and acquisitions, leadership transitions and workforce reductions.

Managed work for the following key clients: Microsoft, Hewlett-Packard, Mattel, Shell Oil Company, Volkswagen Group of America, Nestlé, Charles Schwab, eBay, 24 Hour Fitness, The North Face, Activision Blizzard • Managed and grew employee engagement practice across six U.S west region offices • Counseled C-suite communication and HR executives to build tailored internal communications programs that align with business goals, priorities and culture• Built programs to train and enable employees to serve as external company ambassadors • Led team in implementing a global culture reboot initiative to more than 300k employees at one of the top ten largest employers in the U.S. • Developed programs to train and empower managers as effective communicators • Supported the development and rollout of tailored employee value propositions • Created winning culture audit submission that resulted in placement on Forbes 100 Best Companies to Work For list • Helped build Edelman’s reputation as an employee engagement thought leader by developing intellectual property and participating in external speaking engagements • In addition to employee communications work, spent three years overseeing North American retail public relations programs for Shell Oil Company with responsibility for media relations and stakeholder engagement programs

Managed work for the following key clients: J. Paul Getty Trust, WellPoint, DaVita At Home, CaliforniaVolunteers, First 5 California, Los Angeles County Department of Public Health • Launched firm’s internal communications practice • Served on the J. Paul Getty Trust executive leadership advisory committee for employee communications• Coordinated communications activities of statewide hub organizations funded by CaliforniaVolunteers under the leadership of California First Lady Maria Shriver • Supported highly acclaimed and award-winning public education campaign focused on smoking cessation for the County of Los Angeles

Managed work for the following key clients: Motorola, Hewlett-Packard, California Department of Public Health Office of Family Planning, ICN Pharmaceuticals • Led media relations around the roll-out of a global lifestyle brand study funded by Motorola to highlight the growing influence of mobile technologies• Developed internal communications plan for Hewlett-Packard’s Personal Systems Group • Managed day-to-day communications activities for California’s Teen Pregnancy Prevention Campaign (recipient of PR Week’s Social Marketing Campaign of the Year award)

Managed work for the following key clients: California Department of Public Health (Office of AIDS and Tobacco Cessation Program), Los Angeles County Department of Public Health• Supported development and execution of award-winning HIV prevention public education campaign, including media partnerships and first-of-its-kind faith-based outreach program • Assisted with developing and staging large-scale media events aimed at raising awareness and influencing public policy on the issue of smoking cessation in California