Daniel S. Email and Phone Number
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Experienced and talented marketing professional, solution architect, and advanced analytics specialist. Focused on providing business intelligence from data to enhance sales performance, brand equity, and customer experience. Expertise in connecting business needs to data, technologies, methods, and results. Proven track record in business applications of statistics, econometrics, and marketing science to support decision-making at strategic and tactical levels. Adept with a variety of predictive analytics, machine learning, and artificial intelligence platforms and tools such as python, sql, SAS, Dataiku, Databricks, BigQuery, Tableau, Domo, Adobe Analytics, and others. Experienced at translating complex ideas into understandable business terms. Visit my website! www.danalyticsmse.com
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Allen & GerritsenDetroit, Mi, Us -
Data, Analytics, & Machine Learning ConsultantDanalytics Ai, Llc Aug 2023 - PresentI am available to consult, manage, and provide direct support in your mission to translate raw customer and consumer data into useful business information. Highly experienced in data management, KPI assessment, reporting, program evaluation, visualization, and machine learning / AI model development.
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Data Science ManagerAllen & Gerritsen Jan 2023 - Aug 2023Boston, Ma, Us• Assisted in developing and implementing best practices in media effectiveness measurement and evaluation, including training more junior analysts.• Created several marketing attribution and econometric sales prediction models.• Developed custom python and SQL programs to support analysts in social media data analysis, website scraping, and media planning/evaluation efforts.• Evaluated and assisted in the safe utilization of Chat GPT for increasing productivity and efficiency across media analytics use cases.
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Manager, Analytics ServicesAllant Group Nov 2020 - Sep 2022Downers Grove, Il, Us• Evaluated and onboarded Dataiku predictive analytics system. Used tool for developing multiple advanced predictive models used in direct marketing to consumers and customers. • Designed a product recommendation model based on website engagement for a top scientific equipment manufacturer.• Assisted major publisher’s Media Partnership Group in assessing performance of media partners in terms of engagement, website traffic and subscription performance. -
Group Director Of AnalyticsCampbell Ewald Sep 2019 - Jul 2020Detroit, Mi, Us• Directed media analytics for multiple clients and provided analyst training in campaign measurement planning and evaluation, social media monitoring, and dashboarding design and development.• Onboarded Domo as Agency dashboarding tool and initiated training and incorporation as agency’s main data management and reporting tool. -
Analytics Practice LeaderEmpower Jul 2018 - Sep 2019Chicago, Illinois, Us• Led media mix modeling, customer segmentation, and dashboard reporting using Datorama.• Developed a standardized customer segmentation and media targeting methodology used across clients. -
Director Of U.S. Market Advanced Analytics (V.P.), Formerly Senior Econometrics AnalystGtb (Formerly Team Detroit And Blue Hive - Divisions Of Wpp) Apr 2007 - Jul 2018Detroit, Mi, Us• Led team of quantitative analysts performing predictive and descriptive modeling and data science services at Ford Motor Company's full-service advertising and marketing agency.• Created website monetization model to estimate customer value and provide KPI for media comparisons and optimization. • Developed suite of consumer demand models based on digital traffic and used to track progress toward achieving Brand and nameplate sales objectives.• Maintained key survey database to track brand equity and consumer perceptions for Ford and competitors. Modeled brand positioning, product perceptions, purchase funnel drivers, correlations to sales. -
Senior Analyst/Consultant, General Motors Cardmember ServicesAquent Apr 2006 - Apr 2007Boston, Ma, Us• Facilitated activities among analytic vendors, database providers, business partners and GM clients to ensure effective development of direct marketing and other program activities for GM Rewards Card holders.• Reconciled legacy databases to enable more accurate financial risk assessment. -
Manager, Data Modeling ServicesBbdo Worldwide Feb 2001 - Feb 2006New York, Ny, Us• Developed POC for using advanced statistical models for direct marketing list selection and oversaw subsequent development of a full suite of predictive models. Developed list development and program evaluation processes. • Maintained and analyzed customer data mart housing 3,000+ customer data points spanning purchase, repair, finance, marketing, survey, call center, 3rd-party demographic data for over 20MM customers. -
Graduate Research AssistantVanderbilt University Aug 1995 - Dec 2000Nashville, Tennessee, UsGraduate research assistant on the Study of Mathematically Precocious Youth, a cross-cohort longitudinal study of over 6,000 gifted and talented people followed from age 13. Studied under the supervision of Drs. David Lubinski and Camilla Benbow. Identified patterns in participants' early intellectual skills, interests and values and their relationships to educational and career choices and outcomes. Published three peer-reviewed journal articles. Master's Thesis published in the Journal of Educational Psychology. Transferred position from Iowa State. Completed core PhD requirements within both programs. Left ABD for personal/family reasons. -
Avionics TechnicianUs Navy Apr 1987 - Mar 1995Washington, Dc, UsStationed at NAS Cecil Field and aboard the USS Saratoga (CV-60). Desert Shield / Desert Storm service. Aviation Warfare Specialist, AT2-AW.The Navy, in addition to providing a way to serve my country, is where I began to formally develop my troubleshooting skills and systems thinking by repairing advanced (and not so advanced) electronic equipment the old-fashioned way; with solder and schematics.
Daniel S. Skills
Daniel S. Education Details
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Vanderbilt UniversityQuantitative Psychology -
Iowa State UniversityPsychometrics And Applied Individual Differences Program
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University Of North FloridaPsychology
Frequently Asked Questions about Daniel S.
What company does Daniel S. work for?
Daniel S. works for Allen & Gerritsen
What is Daniel S.'s role at the current company?
Daniel S.'s current role is Marketing & Business Science | Predictive Analytics | Data Science.
What is Daniel S.'s email address?
Daniel S.'s email address is ds****@****c-e.com
What is Daniel S.'s direct phone number?
Daniel S.'s direct phone number is +131361*****
What schools did Daniel S. attend?
Daniel S. attended Vanderbilt University, Iowa State University, University Of North Florida.
What skills is Daniel S. known for?
Daniel S. has skills like Proficient In Windows, Neural Networks, Consulting, Market, Leases, Human Development, Vendors, Windows, Sales, Students, Market Research, Competitive Analysis.
Who are Daniel S.'s colleagues?
Daniel S.'s colleagues are Jennifer E. Putnam (She. Her. Hers.), Parvinder Kaur, J A, Alex Coffin, Amelia Undefined, Sam Carkin, Seth Babin.
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