Daniel S. Email & Phone Number

Detroit, MI, US

I am available to consult, manage, and provide direct support in your mission to translate raw customer and consumer data into useful business information. Highly experienced in data management, KPI assessment, reporting, program evaluation, visualization, and machine learning / AI model development.

Boston, MA, US

• Assisted in developing and implementing best practices in media effectiveness measurement and evaluation, including training more junior analysts.
• Created several marketing attribution and econometric sales prediction models.
• Developed custom python and SQL programs to support analysts in social media data analysis, website scraping, and media planning/evaluation efforts.
• Evaluated and assisted in the safe utilization of Chat GPT for increasing productivity and efficiency across media analytics use cases.

Downers Grove, IL, US

• Evaluated and onboarded Dataiku predictive analytics system. Used tool for developing multiple advanced predictive models used in direct marketing to consumers and customers.
• Designed a product recommendation model based on website engagement for a top scientific equipment manufacturer.
• Assisted major publisher’s Media Partnership Group in assessing performance of media partners in terms of engagement, website traffic and subscription performance.

Detroit, MI, US

• Directed media analytics for multiple clients and provided analyst training in campaign measurement planning and evaluation, social media monitoring, and dashboarding design and development.
• Onboarded Domo as Agency dashboarding tool and initiated training and incorporation as agency’s main data management and reporting tool.

Chicago, Illinois, US

• Led media mix modeling, customer segmentation, and dashboard reporting using Datorama.
• Developed a standardized customer segmentation and media targeting methodology used across clients.

Detroit, MI, US

• Led team of quantitative analysts performing predictive and descriptive modeling and data science services at Ford Motor Company's full-service advertising and marketing agency.
• Created website monetization model to estimate customer value and provide KPI for media comparisons and optimization.
• Developed suite of consumer demand models based on digital traffic and used to track progress toward achieving Brand and nameplate sales objectives.
• Maintained key survey database to track brand equity and consumer perceptions for Ford and competitors. Modeled brand positioning, product perceptions, purchase funnel drivers, correlations to sales.

Boston, MA, US

• Facilitated activities among analytic vendors, database providers, business partners and GM clients to ensure effective development of direct marketing and other program activities for GM Rewards Card holders.
• Reconciled legacy databases to enable more accurate financial risk assessment.

New York, NY, US

• Developed POC for using advanced statistical models for direct marketing list selection and oversaw subsequent development of a full suite of predictive models. Developed list development and program evaluation.
• Maintained and analyzed customer data mart housing 3,000+ customer data points spanning purchase, repair, finance, marketing, survey, call center, 3rd-party demographic data for over 20MM customers.

Nashville, Tennessee, US

Graduate research assistant on the Study of Mathematically Precocious Youth, a cross-cohort longitudinal study of over 6,000 gifted and talented people followed from age 13. Studied under the supervision of Drs. David Lubinski and Camilla Benbow. Identified patterns in participants' early intellectual skills, interests and values and their relationships to.

Washington, DC, US

Stationed at NAS Cecil Field and aboard the USS Saratoga (CV-60). Desert Shield / Desert Storm service. Aviation Warfare Specialist, AT2-AW.The Navy, in addition to providing a way to serve my country, is where I began to formally develop my troubleshooting skills and systems thinking by repairing advanced (and not so advanced) electronic equipment the.

Master Of Science (M.S., Abd), Quantitative Psychology

Psychometrics And Applied Individual Differences Program

Bachelor Of Arts (B.A.), Psychology