My career spans 40+ years in consumer and business to business creative, from New York to New England. Working with national, international, and local clients of all types has given me a broad perspective on the effective use of positioning and persuasive communications in all media. As a founding partner and creative director at SLN for 20 years, I led strategic creative planning and branding programs for a number of B2B clients in manufacturing and technology related industries. Though retired from SLN, I remain active in the creative field.Specialties: My specific skills:• Assessing clients' marketing and branding challenges• Developing brand concepts and messaging strategy• Hands-on concept, copy, art direction, print, web, and broadcast design
Listed skills include Creative Direction, Art Direction, Marketing Strategy, Marketing Communications, and 19 others.