Online Sales Manager / Franchise Vertical
Venture Direct
Greater New York City Area
• Developed and managed a Cost Per Lead (CPL) advertising program for qualified franchise leads• Managed and trained sales team to achieve quarterly sales goals on franchise website.• Researched and analyzed target audiences and site selection; evaluated placement opportunities and made recommendations for the interactive media plan • Negotiated interactive media buys based on cost and added value.• Monitored and optimized campaigns to improve ROI • Provided ongoing reporting/tracking.Accomplishments:• Increased Franchise lead generation revenue from $400,000 to $3,000,000 in 2007• Above & Beyond Award winner for 2007 (The award is for employees who have helped to raise the bar on original thinking, exceptional performance, teamwork, mentoring, and delivering results.)Dan has provided a strategic approach to the franchise vertical, outside the box thinking, web site development, ability to work with any and all co-workers in an attempt to improve results, great client service, competitive research and analysis, new client acquisition, personnel development, juggles managerial and individual responsibility, project ownership, and a desire to keep going when some success has already been achieved,. This is the definition of above and beyond, and Dan has earned a spot in VDW history by winning the inaugural A&B Award.