Dan Viitala Email & Phone Number

United States

United States

Prosper.Tx

Plano, Texas

Provided leadership and direction for the effective business operation for the Central US region, which covered 18 States. Developed and implemented successful commercial strategies for the region to achieve company goals and objectives to accelerate growth. Assumed full P&L accountability of the region. Reviewed market research and analysis to create detailed business plans to ensure that all commercial opportunities were optimized and if necessary, adjusted to meet the changing industry, market and competitive dynamics. Collaborated with and coordinated diverse teams (marketing, sales, after sales, finance and network development) to ensure operational and strategic goals were achieved. Understood the value drivers of the business and identified profitable opportunities to grow revenue and market share. Defined and implemented annual budget and administered financial targets to monitor the performance of the region. Monitored performance of commercial activities using key metrics and prepared reports for senior management. Directed market and channel development activities and coordinated sales distribution by establishing sales territories, targets and goals. Monitored competitors’ products, sales and market activities. Built and maintained partnerships with key stakeholders (both internal and external). Built, developed, mobilized and led a high performance team.• Top line revenue growth from $650 million to $1.4 billion• Top line revenue growth for parts accessories and apparel from $80 million to $125 million• Managed a $10M annual budget• Optimized network from 312 to 341 (largest overall dealer count in the US regions)• Built, developed, mobilized and lead a high performance team, including full on boarding process for all new employees (35 direct reports)• Successfully collaborated with all support teams including but not limited to market planning, finance, after sales, network development and marketing.

Achieved territory wholesale, retail, parts, accessories, apparel and network development targets and market share objectives through leadership of the territory and management of the field-based unit District Commercial Representatives and PAC District Commercial Representatives• Achieved/exceeded territory wholesale, retail, parts, accessories, apparel and network development targets and market share objectives through leadership of the territory and management of the field-based unit District Commercial Representatives and PAA District Commercial Representatives.• Provided clear priorities and work direction to team members, ensuring alignment with both Key Result Areas and Values with a commitment to monitoring all results.• Provided dealer/market-specific feedback and input regarding tactical and strategic opportunities for the business and to drive improved results.• Increased Parts accessories and Apparel from $50M to $80M• Utilized the Regional Action Plan and District Action Plan to identify strengths and weaknesses of key markets including analysis of retail performance by focusing on key areas for growth and addressing areas with substandard performance.• Ensured marketing, training, promotional and go-to-market initiatives were effectively implemented within the region.• Nurtured strong relationships with partners, both internally and externally.• Top Line growth from $450M to $700M

Achieved/exceeded territory wholesale, retail, parts, accessories, apparel and network development targets and market share objectives through leadership of the territory and management of the field-based unit District Commercial Representatives and PAA District Commercial Representatives.• Provided clear priorities and work direction to team, ensuring alignment with both Key Result Areas and Values with a commitment to monitoring all results.• Provided dealer/market-specific feedback and input regarding tactical and strategic opportunities for the business and to drive improved results.• Ensured marketing, training, promotional and go-to-market initiatives were effectively implemented within the region.• Produced and effectively managed the regions overall budget.• Full ownership of achieving territory results, while contributing to continuous improvement and optimization of the sales function and team performance year over year.• Nurtured strong relationships with partners, both internally and externally.• Increased Top Line growth from $400M to $650M• Increased Parts Accessories and Apparel from $35M to $49M