Dan Viitala Email & Phone Number

United States

United States

Prosper.TX

Plano, Texas

• Provided leadership and direction for the effective business operation for the Central US region, which covered 18 States. Developed and implemented successful commercial strategies for the region to achieve company.
• Top line revenue growth from $650 million to $1.4 billion
• Top line revenue growth for parts accessories and apparel from $80 million to $125 million
• Managed a $10M annual budget
• Optimized network from 312 to 341 (largest overall dealer count in the US regions)
• Built, developed, mobilized and lead a high performance team, including full on boarding process for all new employees (35 direct reports)

• Achieved territory wholesale, retail, parts, accessories, apparel and network development targets and market share objectives through leadership of the territory and management of the field-based unit District.
• Achieved/exceeded territory wholesale, retail, parts, accessories, apparel and network development targets and market share objectives through leadership of the territory and management of the field-based unit District.
• Provided clear priorities and work direction to team members, ensuring alignment with both Key Result Areas and Values with a commitment to monitoring all results.
• Provided dealer/market-specific feedback and input regarding tactical and strategic opportunities for the business and to drive improved results.
• Increased Parts accessories and Apparel from $50M to $80M
• Utilized the Regional Action Plan and District Action Plan to identify strengths and weaknesses of key markets including analysis of retail performance by focusing on key areas for growth and addressing areas with.

• Achieved/exceeded territory wholesale, retail, parts, accessories, apparel and network development targets and market share objectives through leadership of the territory and management of the field-based unit District.
• Provided clear priorities and work direction to team, ensuring alignment with both Key Result Areas and Values with a commitment to monitoring all results.
• Provided dealer/market-specific feedback and input regarding tactical and strategic opportunities for the business and to drive improved results.
• Ensured marketing, training, promotional and go-to-market initiatives were effectively implemented within the region.
• Produced and effectively managed the regions overall budget.
• Full ownership of achieving territory results, while contributing to continuous improvement and optimization of the sales function and team performance year over year.