Senior Sales Executive
London, London, Gb
Audiense helps over 4,000 of the world’s largest brands and agencies to grow their customer and audience bases by finding, identifying and connecting with individuals and audience segments they don't know about. Audiense clients include Universal Music, Havas Helia and Comic Relief.The Audiense platform powers three vital functions, with which businesses may engage either separately or in combination to deliver powerful and effective communications:- the platform is unique in its capabilities to identify audiences based on a combination of information sources and types - in particular its ability to harness data contained in profiles, relationships and conversations through its official partnership with Twitter, the world's largest open source of data, conversations and relationships.- the platform also delivers unparalleled insights into audiences that it locates and identifies, enabling the creation of highly granular and sophisticated personas. Among the many attributes determined by Audiense is 'personality', determined through its partnership with IBM Watson, the world's most sophisticated open AI platform. Such detailed insights allow powerful strategies such as affinity marketing, values-based marketing and personalisation to be employed effectively, as well as enabling advanced media planning.- the platform is also unique in its ability to connect with the audiences and segments that it has helped to define. Twitter advertising campaigns, mobile and other social advertising campaigns, direct message engagement campaigns, and continuous communications through advanced rule-based workflows are all easily designed, scheduled,managed and reported within the platform. The use of tightly-defined and accurate segmentation enables more personalised and relevant communications, improving the ROI on marketing activity, deepening one-to-one relationships and, ultimately, growing revenue.Find me on Twitter : @dan_wildesocial
