GOALS: A resource for companies in driving business results in a constantly evolving world by applying emerging market understanding and behavioral science based methods and knowledge. Transitioned from Market Research Technical Leader at P&G to consulting with a wide range of clients -- market research and business. Committed to a new future direction of the Market Research Industry, drawing on knowledge of the behavioral sciences (Psychology, Sociology, Anthropology, etc.), psycho-physiology, neuroscience and leading edge capabilities in communication (cognitive linguistics & semiotics).Have enabled Market Research, communications and range of durable, entertainment, financial and non-durable companies drive deeper understanding and better decision making based on leading edge and emerging market understanding, behavioral science and general knowledge & experience. Recently conducted embedded qualitative research on the social, psychological, emotional and behavioral impacts of COVID 19.EXPERIENCE: Have had multiple consulting roles globally (and led market research innovation at P&G for over 20 years):1) Apply leading edge (and emerging) knowledge, processes and capabilities to address business needs. Draw on diverse business and research experience and applying neuro and social sciences. 2) Step-changing company capabilities through training, mentoring & tool development3) Helped Fortune 500 companies step change shopping (omni-channel), communications, packaging, Brand Equity, consumer understanding to grow the business.Specialties: 1) Wide range of knowledge/experience addressing branding, 360 degree communications, product/pkg, shopper behavior, etc.:2) Omni-channel branding and marketing3) Cognitive Sciences4) Applying cognitive semiotics/linguistics, & broader cognitive sciences to developing and improving communications & branding5) Applying implicit techniques & Psycho-physiological/neural measures to address business questions.6) Overall, problem solving.
Listed skills include Market Research Expert, Application Of Cognitive Neurosience And Biometrics To Marketing, Apply Cognitiive Linguistics And Psycholinguistics, Develop Quantiative And Qualitative Consumer Models, and 45 others.