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GOALS: A resource for companies in driving business results in a constantly evolving world by applying emerging market understanding and behavioral science based methods and knowledge. Transitioned from Market Research Technical Leader at P&G to consulting with a wide range of clients -- market research and business. Committed to a new future direction of the Market Research Industry, drawing on knowledge of the behavioral sciences (Psychology, Sociology, Anthropology, etc.), psycho-physiology, neuroscience and leading edge capabilities in communication (cognitive linguistics & semiotics).Have enabled Market Research, communications and range of durable, entertainment, financial and non-durable companies drive deeper understanding and better decision making based on leading edge and emerging market understanding, behavioral science and general knowledge & experience. Recently conducted embedded qualitative research on the social, psychological, emotional and behavioral impacts of COVID 19.EXPERIENCE: Have had multiple consulting roles globally (and led market research innovation at P&G for over 20 years):1) Apply leading edge (and emerging) knowledge, processes and capabilities to address business needs. Draw on diverse business and research experience and applying neuro and social sciences. 2) Step-changing company capabilities through training, mentoring & tool development3) Helped Fortune 500 companies step change shopping (omni-channel), communications, packaging, Brand Equity, consumer understanding to grow the business.Specialties: 1) Wide range of knowledge/experience addressing branding, 360 degree communications, product/pkg, shopper behavior, etc.:2) Omni-channel branding and marketing3) Cognitive Sciences4) Applying cognitive semiotics/linguistics, & broader cognitive sciences to developing and improving communications & branding5) Applying implicit techniques & Psycho-physiological/neural measures to address business questions.6) Overall, problem solving.
Dan Young Consulting
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Founding PartnerDan Young Consulting Jan 2024 - PresentCincinnati, Ohio, United StatesBehavioral Science & Market Innovation consulting & capability buildingProvide strategic business and consumer guidance based upon Behavioral & Consumer ScienceBoth identify consumer & market insights and help translate them into actionable next steps
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Founding PartnerDan Young Phd Consulting Llc Jul 2015 - PresentCincinnati, Ohio AreaA consulting firm focused on bringing new insights and capabilities to both end clients and the market research industry. Our goal is to help companies improve their ability to impact people’s behavior through “people centric” understanding and communication, based on deeply understanding how people think and make decisions. This is based on an extensive background in both traditional market research methods as well as in-depth understanding of application of state-of-the-art Behavioral (Psychology, Behavioral Economics, Cognitive Linguistics, Anthropology, Story Telling, etc.) and Neurosciences. This is combined with penetrating the new world of communication channels and conversations. Our focus is always on the “So What” for the consumer and business.Specific Areas of Work include:1) Organizational Opportunity Identification & Recommendations; 2) Human Insights Applied to the Business Needs; 3) Understanding and updating brand positioning; 4) Designing & Optimizing Specific Communications and iconic assets (for products & services as well as Issues Management and PR); and 5) Building internal capabilities thru consulting, training & mentoring on a range of Market Research and Communications topics and capabilities.
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Managing MemberDan Young Phd Consulting Llc Aug 2015 - PresentCincinnati, Ohio AreaBased on 20+ years experience in Market and Consumer Research/Understanding, apply state-of-the-art thinking (i.e., Behavioral Sciences, Neuroscience, Behavioral Economics, Communications, etc.) to address Marketing and Communication challenges. Have recently worked with multiple Market Research and Communications companies to update their capabilities based on Behavioral Science "tools" and knowledge. Have also, conducted training and mentoring on new capabilities, frameworks and tools for understanding and decision making. Have proposals under consideration for holistic Brand renewal (e.g., strategy, iconography, communications, etc.).
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Founding PartnerDan Young Phd Consulting Llc Jul 2015 - Oct 2024Cincinnati Area, Ohio
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Cognitive PsychologistProcter & Gamble Sep 1985 - Jul 2015Over the past 20 years have played a leadership role in Market Research innovation at P&G. Have a clear vision of and commitment to a new future direction of the Market Research Industry, drawing on knowledge of the Behavioral Sciences, Psychophysiology, and leading edge capabilities in communication (coming from a wide range of areas, including Cognitive Linguistics, Psycholinguistics, and a range of research techniques for deeply understanding consumer memory associations, motivations, needs, etc.); and designing research and applying learnings from psychophysiological measures (both brain measures and biometrics), as well as other fundamental measures coming from the behavioral sciences to create new, impactful business building impacts. Given the diversity of my background and continual leadership of innovation in understanding and modeling consumer decision making and behavior (have been formally recognized as one of the 5 top Market Research experts currently at P&G), I’m looking for an opportunity to work within an organization with a vision for the future of Market Research where I can provide technical leadership and perspective for helping a company transition to the future.
Dan Young Skills
Dan Young Education Details
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Cognitive Psychology And Psycholinguistics -
Cognitive Psychology
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Psychology
Frequently Asked Questions about Dan Young
What company does Dan Young work for?
Dan Young works for Dan Young Consulting
What is Dan Young's role at the current company?
Dan Young's current role is Founding Partner at Dan Young PHD Consulting.
What is Dan Young's email address?
Dan Young's email address is young.dr@pg.com
What is Dan Young's direct phone number?
Dan Young's direct phone number is +151360*****
What schools did Dan Young attend?
Dan Young attended Ohio University, Ohio University, University Of Dayton.
What skills is Dan Young known for?
Dan Young has skills like Market Research Expert, Application Of Cognitive Neurosience And Biometrics To Marketing, Apply Cognitiive Linguistics And Psycholinguistics, Develop Quantiative And Qualitative Consumer Models, Develop Quantiative Market Models, Univariate And Multivariate Statistics, Strategic And Scenario Planning, Market Research, Qualitative Research, Statistics, Leadership, Research.
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