Dana Baxter

Dana Baxter Email and Phone Number

Product Commercialization, Marketing Strategy, and Communications @ Convera
Dana Baxter's Location
Denver, Colorado, United States, United States
Dana Baxter's Contact Details

Dana Baxter personal email

n/a
About Dana Baxter

As an experienced Product Marketing Director, I specialize in crafting award-winning communication strategies and tools aimed at engaging employees and fostering a culture of productivity and ownership. My journey in the marketing field is marked by a proven track record of not just winning customers in the market, but also in transforming business and operating models to meet and exceed performance and financial goals.I take pride in my ability to devise precise targeting strategies, develop innovative offers, and position them effectively in the market. My expertise extends to the creation of compelling go-to-market content for both internal and external audiences, which has been instrumental in optimizing sales and delivery cycles. I have a strong knack for leveraging digital platforms to boost business outcomes and enhance long-term value for the organizations I've worked with.My approach is rooted in a deep understanding of market dynamics and a commitment to continuous improvement. I thrive on challenges and am passionate about leading teams to achieve exceptional results, making a tangible impact on the business’s bottom line.

Dana Baxter's Current Company Details
Convera

Convera

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Product Commercialization, Marketing Strategy, and Communications
Dana Baxter Work Experience Details
  • Convera
    Principal Product Delivery Manager
    Convera Jun 2024 - Present
    Denver, Colorado, United States
  • Product Marketing Alliance
    Member
    Product Marketing Alliance Jan 2024 - Present
    The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!
  • Rocky Mountain Welcome Center
    Strategic Planning And Financial Management Consultant
    Rocky Mountain Welcome Center Jan 2024 - Jun 2024
    Aurora, Colorado, United States
    As a Strategic Planning and Financial Management Consultant at the Rocky Mountain Welcome Center, I collaborate closely with Diana Higuera, Executive Director and Founder, to strengthen the RMWC's strategic direction, financial sustainability, and operational effectiveness, ultimately enabling the organization to achieve its mission of fostering intercultural learning, understanding, and integration among immigrants, refugees, and Colorado receiving communities, more effectively. This includes facilitating strategic sessions to define objectives and develop actionable plans, evaluating financial practices, and providing guidance on budgeting. Additionally, identifying risks, improving operational efficiency, and ensuring compliance with regulatory requirements. The main goal has been to empower the organization to navigate challenges, optimize resources, and achieve long-term sustainability.
  • At&T
    Director, Product Marketing
    At&T Jan 2021 - May 2024
    Denver, Colorado, United States
    Managed a multi-billion dollar revenue portfolio, overseeing forecasting, go-to-market strategies, and thorough market analysis. Pioneered the establishment of the inaugural Enterprise Product Marketing organization, implementing cross-functional roles and operational frameworks to enhance performance. Formulated a portfolio positioning and marketing strategy that drove substantial growth, notably increasing market share across key sectors. Developed a targeted go-to-market model to streamline sales cycles through optimized content and segmentation. Embraced a customer-centric approach to decipher buyer behavior and preferences, effectively differentiating offerings in a competitive landscape. Introduced innovative value propositions, customer-centric playbooks, and strategic product roadmaps aligned with evolving market trends. Strengthened Competitive Intelligence infrastructure for informed benchmarking and strategic product placement, resulting in enhanced positioning and increased sales effectiveness.
  • At&T
    Director, At&T Product Management Marketing
    At&T Jan 2018 - Jan 2021
    Denver Metropolitan Area
    As Director of Product Management Marketing, I championed initiatives to optimize marketing operations and elevate product performance. Through innovative strategies, I addressed critical customer pain points, optimized tracking metrics, and implemented scalable marketing messaging platforms. Additionally, I developed comprehensive content strategies, resulting in streamlined processes and enhanced customer experiences.
  • At&T
    Vp Chief Of Staff And Executive Communication
    At&T Jan 2016 - Jan 2018
    Greater Denver Area
    Led global business operations staff for VP who oversees AT&T's Service Experience and Operations for managed and network services overseeing human resources, budget, metrics and reports, business transformation and large-scale, strategic programs, capital planning, executive and customer communication, RCAs and comprehensive action plans, and increase customer adoption and active users of digital, self-service platforms and other VP-required prioritizations for the organization.
  • At&T
    Executive Deal Lead
    At&T Jan 2014 - Jan 2016
    Greater Denver Area
    Directed the bidding process, developing intricate network strategies, and overseeing teams to devise technical solutions, write proposals, engage customers, and respond to Request for Proposals (RFPs) for New Logo and existing Top 100 enterprise accounts. Collaborated with Product Management and Network Integration to tailor solutions, driving annual revenue up by $70 million. This role directly supported Sales Teams by providing customized solutions to win new business, fostering a deeper understanding of the unique challenges associated with sales-related content.
  • At&T
    Sr. Marketing/Pr Communication Lead
    At&T Jan 2011 - Jan 2014
    Greater Denver Area
    Instrumental in revitalizing a key relationship to penetrate a new market, I spearheaded the enhancement of our communication engagement infrastructure to address weak content management challenges. As the direct interface to the CTO, I ensured clear expectations and delivered timely, tailored communication. Establishing a new Global Communications Team, we excelled in creating executive presentations, customer proposals, and internal communication. Furthermore, my team developed a real-time interface system into all sales and support reports, empowering both customers and the account management team.

Dana Baxter Skills

Analytics Telecommunications Vendor Management Project Management Management Program Management Managed Services Leadership Voice Over Ip Strategy Cross Functional Team Leadership Strategic Communications Corporate Communications Team Leadership Business Process Improvement Marketing Solution Selling Team Building Customer Service Strategic Planning Sales Strategic Partnerships Crm Account Management Business Analysis Call Centers Customer Experience Employee Engagement Integration

Dana Baxter Education Details

Frequently Asked Questions about Dana Baxter

What company does Dana Baxter work for?

Dana Baxter works for Convera

What is Dana Baxter's role at the current company?

Dana Baxter's current role is Product Commercialization, Marketing Strategy, and Communications.

What is Dana Baxter's email address?

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What schools did Dana Baxter attend?

Dana Baxter attended University Of Denver, University Of Denver, University Of Denver, University Of Denver.

What skills is Dana Baxter known for?

Dana Baxter has skills like Analytics, Telecommunications, Vendor Management, Project Management, Management, Program Management, Managed Services, Leadership, Voice Over Ip, Strategy, Cross Functional Team Leadership, Strategic Communications.

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