Dana Baxter Email & Phone Number

Denver, Colorado, United States

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Aurora, Colorado, United States

As a Strategic Planning and Financial Management Consultant at the Rocky Mountain Welcome Center, I collaborate closely with Diana Higuera, Executive Director and Founder, to strengthen the RMWC's strategic direction, financial sustainability, and operational effectiveness, ultimately enabling the organization to achieve its mission of fostering intercultural learning, understanding, and integration among immigrants, refugees, and Colorado receiving communities, more effectively. This includes facilitating strategic sessions to define objectives and develop actionable plans, evaluating financial practices, and providing guidance on budgeting. Additionally, identifying risks, improving operational efficiency, and ensuring compliance with regulatory requirements. The main goal has been to empower the organization to navigate challenges, optimize resources, and achieve long-term sustainability.

Denver, Colorado, United States

Managed a multi-billion dollar revenue portfolio, overseeing forecasting, go-to-market strategies, and thorough market analysis. Pioneered the establishment of the inaugural Enterprise Product Marketing organization, implementing cross-functional roles and operational frameworks to enhance performance. Formulated a portfolio positioning and marketing strategy that drove substantial growth, notably increasing market share across key sectors. Developed a targeted go-to-market model to streamline sales cycles through optimized content and segmentation. Embraced a customer-centric approach to decipher buyer behavior and preferences, effectively differentiating offerings in a competitive landscape. Introduced innovative value propositions, customer-centric playbooks, and strategic product roadmaps aligned with evolving market trends. Strengthened Competitive Intelligence infrastructure for informed benchmarking and strategic product placement, resulting in enhanced positioning and increased sales effectiveness.

Denver Metropolitan Area

As Director of Product Management Marketing, I championed initiatives to optimize marketing operations and elevate product performance. Through innovative strategies, I addressed critical customer pain points, optimized tracking metrics, and implemented scalable marketing messaging platforms. Additionally, I developed comprehensive content strategies, resulting in streamlined processes and enhanced customer experiences.

Greater Denver Area

Led global business operations staff for VP who oversees AT&T's Service Experience and Operations for managed and network services overseeing human resources, budget, metrics and reports, business transformation and large-scale, strategic programs, capital planning, executive and customer communication, RCAs and comprehensive action plans, and increase customer adoption and active users of digital, self-service platforms and other VP-required prioritizations for the organization.

Greater Denver Area

Directed the bidding process, developing intricate network strategies, and overseeing teams to devise technical solutions, write proposals, engage customers, and respond to Request for Proposals (RFPs) for New Logo and existing Top 100 enterprise accounts. Collaborated with Product Management and Network Integration to tailor solutions, driving annual revenue up by $70 million. This role directly supported Sales Teams by providing customized solutions to win new business, fostering a deeper understanding of the unique challenges associated with sales-related content.

Greater Denver Area

Instrumental in revitalizing a key relationship to penetrate a new market, I spearheaded the enhancement of our communication engagement infrastructure to address weak content management challenges. As the direct interface to the CTO, I ensured clear expectations and delivered timely, tailored communication. Establishing a new Global Communications Team, we excelled in creating executive presentations, customer proposals, and internal communication. Furthermore, my team developed a real-time interface system into all sales and support reports, empowering both customers and the account management team.

Ma, Communications

Ba, Business

Master'S Degree, Applied Communication

Master Of Arts - Ma, Communications, 3.9