▪ Partner with teams to develop custom research proposals and projects thatvalidate work, test approaches, uncover trends, map culture, enrich audiencesegmentations, define consumer journeys.▪ Annual project load of nearly 100 efforts, including business developmentsupport that converted both organic and net-new client projects.▪ Developing agile best practices & testing suite to encompass UX, creative, &brand positioning needs.▪ Created agile discovery & validation process informing global brand development.▪ Manage $3M agency budget for research & data vendors.▪ Member of task force exploring how AI can inform a holistic view of the consumer.▪ Leading thinking to ensure data is aligned with DEI initiatives.▪ Work includes an ever-expanding roster of B2C & B2B brands including Crocs,Pfizer, Planet Fitness, JennAir, Visa, Labcorp / Fortrea, Bank of America, Goodyear,DiGiorno, Polaris, Talbots, Samsung, AAA, Sephora, Nerds.Skills: Primary Research, Qualitative, Quantitative, Research Design, Research Consultation, Actionable Insights, Vendor Management, Testing & Tracking, Practice Leadership, Trend Forecasting, Marketing Strategy, Behavioral Data Mining, Business Planning, Innovation Research, AI

▪ Built a team to reimagine the role of insights & research across the agency. ▪ Increased project load to justify doubling team size. ▪ Developed branding for practice & socialized across agency. Skills: Brand Visioning, Strategic Frameworks, Vendor Management, Primary Research, Insight Reporting, Social Listening, Behavior Mapping, Team Building, Product Development, Proposal Design, Data Strategy

▪ Lead a team of 10 strategists in the U.S. and Central America from Starcom, Leo Burnett, and Digitas. Coached team to provide clients with consumer-centric brand, creative, & communications solutions.▪ Served as trusted consultant for marketing efforts with executives at Merrill Lynch, Bank of America Private Bank, & Bank of America Global Banking.▪ Cultivated consumer insights through qualitative, quantitative, and behavioral data sets. Oversaw the strategic application of big data to develop a holistic view of consumers and support clients’ advertising, marketing, and business objectives.▪ Successfully pitched the need for a team to reimagine the role analytics & insights plays in the strategic planning process.▪ Finalist for the 2022 I-COM Global Data Creativity Award for Project Why: pitched directly to and gained approval from the company CEO for an innovative and proprietary initiative grounded in innate human motivations that allows us to target precision media in a way no one ever has ever done before. ▪ Led insights & strategy to support new business efforts with top-tier brands including Coca-Cola, Neom, McDonald’s.▪ Authored and hosted training on arriving at better insights for agency.▪ Member of Publicis Cultural Intelligence team to champion DE&I efforts internally and for clients.Skills: Brand Leadership, Strategic Planning, Creative Briefs, Creative Strategy, Connections Strategy, Messaging, Brand Building, Team Leadership, Marketing Consultation, Executive Presentations, Cross Channel Marketing, Business Planning, Financial Services, B2B Marketing, B2C Marketing, HNW & Affluent Marketing, Insight Development, Research Design, Data Analysis, Audience Strategy, Content Marketing

▪ Designed $3M of custom research projects to inform strategies for clients. Partnered with clients including The North Face, Nautica, Timberland PRO, Lee, Wrangler, and Bank of America.▪ Drove innovation and integrated data into the company’s consumer journey practice. Implemented cutting-edge social, mobile, and behavioral opportunities to map consumer behavior.▪ Architected and implemented Bank of America’s first audience-led communications plan across all business units in collaboration with the strategic analytics team.▪ Implemented data and integration research workshops to improve data integrity and competency.▪ Built a global field guide on consumer insights and research practices to support local markets.Skills: Consumer Journey Expertise, Communications Planning, Communications Strategy, Channel Brief, Content Marketing, Audience Profiles, Research Design, Primary Research, Retail Marketing, Fashion Marketing, Media Strategy, Financial Services Marketing

▪ Directed consumer and audience insight strategies to support sales and win new business within the strategic content practice. Trusted research partner for Bank of America. Developed insights that influenced the company’s Chief Marketing Officer to change their core KPI. ▪ Recognized with a One Award for “Journey to Trust” research which informed how to close the competitive gap between Bank of America and Chase.▪ Pitched and spearheaded “New Way to Retail” research which explored how different generations differed with their in-home shopping behaviors across home improvement, grocery, fashion, and technology. Research findings helped win VF Corporation business. ▪ Led task force providing research and insights on the future of money, including FinTech and digital currency.

▪ Oversaw consumer insights and communications planning efforts. Collaborated with clients including Home Depot, Chanel, Wrigley, Levi’s, H&M, Walgreens, Luxotica, and Sanofi. ▪ Led consumer journey initiative, including designing and analyzing primary research across 15 categories. ▪ Member of task force that developed a new communications planning process across 20 partner agencies for consumer bank business.

▪ Communications planning for Bank of America, UST, and Merrill Lynch.

▪ Managed creative and strategic development for all regional grocery accounts for all brands within Kellogg's Shopper Marketing Unit, including Safeway, Publix, and Supervalu.▪ Oversaw creative and strategic development across all retail accounts for Del Monte Pet Consumer Promotions and Shopper Marketing on Nine Lives and Meaty Bone brands.

▪ Directed media strategy for Kellogg's Special K.