Dana Cornelius Email & Phone Number

Chicago, Illinois, United States

-Defining the strategy, vision, goals, and product roadmap for media measurement-Owning and defining the commercial success for our measurement products including dataneeds and measurement methodologies-Working with Sales Team to understand prospect and customer needs to guide productdevelopment-Working with Partnership Team to build and manage our.

Chicago, Illinois, United States

• Assist with product strategy & roadmap across all of Kantar’s global media effectiveness solutions (Brand Lift, Sales/Action Lift, Attribution, MMM)
• Own product strategy & roadmap for Kantar’s attribution solution (BLI+)
• Collaborate across analytics, data science, sales, legal, client management, product, and finance to motivate progress against product roadmaps
• Create sales materials, reporting templates & process guides for attribution solution (BLI+)
• Support sales conversations with key clients across all media effectiveness solutions
• Present product strategy & roadmaps to executive leadership

Greater Chicago Area

• Independently staffed & managed a team of 5 analysts across 100+ different studies & 30+ different accounts (spanning CPG, B2B, Tech, Retail, DTC, Telecom, QSR, and Pharma verticals)
• Helped grow net sales from ~$2M in 2015 to ~$6M in 2019
• Named North American subject matter expert for media measurement
• Assisted sales teams in farming existing accounts & finding new leads
• Lead custom research design & analysis for complex, multi-channel media campaigns
• Lead implementation & process documentation for Kantar sales lift & attribution products

Greater Chicago Area

• Kantar's Central Agency team leader
• Manage 4 direct reports
• Product Implementation Lead for all Sales Lift studies
• Oversee ~$5M of client business

Greater Chicago Area

• Leading strategic accounts: working collaboratively with Director/VP and/or sales rep to build accounts
• Directly responsible for meeting revenue goals
• Designing custom methodologies and writing proposals
• Managing Associate Client Analyst / Client Analyst directly
• QAing higher-level surveys and reports for data accuracy, appropriate language, and fit for meeting the client's objectives
• Able to read media plans and scope out project qualification and appropriate methodology

Greater Chicago Area

• Worked directly with ad agencies to scope and design research initiatives for measuring media effectiveness. Work was focused on media optimization across digital and offline channels, with a continuing focus on cross.
• Day-to-day duties included: pricing/scoping projects, managing media measurement through contact with ad servers and publishers, survey design, data analysis, client-interface support, report writing and delivery.
• Supported sales team to best serve clients needs in an ever-changing digital landscape

Chicago

• Worked directly with ad agencies to develop research initiatives for measuring media effectiveness. While the majority of work centered around digital optimization, I managed a few studies designed to understand.
• Day-to-day duties included: supporting sales team in client acquisition, managing media measurement through contact with ad servers and publishers, survey design, data analysis, client-interface support, report writing.

Boston, MA

Assisted with survey creation, data analysis, and reporting & report design across many different accounts

Greater Chicago Area

Assisted with survey creation, data analysis, and reporting & report design on Nestle and Burt's Bees accounts.