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Dana Cornelius is listed as Senior Director of Measurement Products at Attain at Attain, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at kantar.com and a matched LinkedIn profile for Dana Cornelius.
Dana Cornelius previously worked as Senior Director of Product, Measurement at Attain and VP Global Media Product, Agency & Advertiser Solutions at Kantar. Dana Cornelius holds B.S., Marketing Communications, Minor, Business Studies from Emerson College.
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AeroLeads found 1 current-domain work email signal for Dana Cornelius. Compare company email patterns before reaching out.
Dana Cornelius is a Senior Director of Measurement Products at Attain at Attain. They possess expertise in social media, competitive analysis, advertising, marketing communications, market planning and 16 more skills.
Listed skills include Social Media, Competitive Analysis, Advertising, Marketing Communications, and 17 others.
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Chicago, Illinois, United States
-Defining the strategy, vision, goals, and product roadmap for media measurement-Owning and defining the commercial success for our measurement products including dataneeds and measurement methodologies-Working with Sales Team to understand prospect and customer needs to guide productdevelopment-Working with Partnership Team to build and manage our portfolio of partners to help driveadoption of Attain products
Chicago, Illinois, United States
• Assist with product strategy & roadmap across all of Kantar’s global media effectiveness solutions (Brand Lift, Sales/Action Lift, Attribution, MMM)• Own product strategy & roadmap for Kantar’s attribution solution (BLI+)• Collaborate across analytics, data science, sales, legal, client management, product, and finance to motivate progress against product roadmaps• Create sales materials, reporting templates & process guides for attribution solution (BLI+)• Support sales conversations with key clients across all media effectiveness solutions• Present product strategy & roadmaps to executive leadership• Participate in panels/conferences & assist with thought leadership pieces related to attribution• Establish 3rd party data partnerships to grow addressable market & drive value for clients• Evaluate new ways to integrate 1st party data into media measurement solutions • Facilitate decision making when facing competing business priorities• Develop user stories, initiatives, and features to inform product development• Grew yearly BLI+ revenue 70% from 2021-2023
Greater Chicago Area
• Independently staffed & managed a team of 5 analysts across 100+ different studies & 30+ different accounts (spanning CPG, B2B, Tech, Retail, DTC, Telecom, QSR, and Pharma verticals)• Helped grow net sales from ~$2M in 2015 to ~$6M in 2019• Named North American subject matter expert for media measurement• Assisted sales teams in farming existing accounts & finding new leads• Lead custom research design & analysis for complex, multi-channel media campaigns • Lead implementation & process documentation for Kantar sales lift & attribution products • Selected for Kantar Accelerator Program & gained exposure to Health, Retail, and Consulting branches within Kantar
Greater Chicago Area
• Kantar's Central Agency team leader• Manage 4 direct reports• Product Implementation Lead for all Sales Lift studies• Oversee ~$5M of client business
Greater Chicago Area
• Leading strategic accounts: working collaboratively with Director/VP and/or sales rep to build accounts• Directly responsible for meeting revenue goals• Designing custom methodologies and writing proposals• Managing Associate Client Analyst / Client Analyst directly• QAing higher-level surveys and reports for data accuracy, appropriate language, and fit for meeting the client's objectives • Able to read media plans and scope out project qualification and appropriate methodology• Work with senior management to coordinate CS initiatives in the Midwest and help in casting accounts
Greater Chicago Area
• Worked directly with ad agencies to scope and design research initiatives for measuring media effectiveness. Work was focused on media optimization across digital and offline channels, with a continuing focus on cross media measurement• Day-to-day duties included: pricing/scoping projects, managing media measurement through contact with ad servers and publishers, survey design, data analysis, client-interface support, report writing and delivery, on-site client trainings and developing internal training sessions for the larger team• Supported sales team to best serve clients needs in an ever-changing digital landscape
Chicago
• Worked directly with ad agencies to develop research initiatives for measuring media effectiveness. While the majority of work centered around digital optimization, I managed a few studies designed to understand cross-channel performance• Day-to-day duties included: supporting sales team in client acquisition, managing media measurement through contact with ad servers and publishers, survey design, data analysis, client-interface support, report writing and delivery and on-site client trainings
Boston, Ma
Assisted with survey creation, data analysis, and reporting & report design across many different accounts
Greater Chicago Area
Assisted with survey creation, data analysis, and reporting & report design on Nestle and Burt's Bees accounts.
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Dana Cornelius works for Attain.
Dana Cornelius is listed as Senior Director of Measurement Products at Attain at Attain.
AeroLeads has found 1 work email signal at @kantar.com for Dana Cornelius at Attain.
Dana Cornelius is based in Greater Chicago Area, United States while working with Attain.
Dana Cornelius has worked for Attain, Kantar, and Ipsos.
You can use AeroLeads to view verified contact signals for Dana Cornelius at Attain, including work email, phone, and LinkedIn data when available.
Dana Cornelius holds B.S., Marketing Communications, Minor, Business Studies from Emerson College.
Dana Cornelius is listed with skills including Social Media, Competitive Analysis, Advertising, Marketing Communications, Market Planning, Strategic Brand Positioning, Indesign, and Photoshop.
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