Digital Marketing Campaign & Database Lead owns day-to-day delivery on a Consumer Database Marketing solution and associated Digital Campaign Management for a leading Consumer Products company. The person in this role will lead a global team that is responsible for the execution of data processing extract/transform/load (ETL), consumer data integration (CDI), cleansing and data delivery tasks to support client's online digital marketing programs - including email campaigns, social media integration, and consumer website registration data collection. Some of the primary responsibilities of this role would include owning, tracking and resolving database related incidents and requests, reviewing service related reports (e.g: database backups, maintenance, monitoring) on a daily basis to ensure service related issues are identified and resolved within established SLAs, responding to database related alerts and escalations.

Responsible for database management, marketing analysis, campaign implementation and reporting, marketing collateral, brand communications, digital asset library and market surveys for construction brand division.Conducted market analysis and identified target customers for construction equipment sales and financing opportunities, providing entry to new markets and increasing revenue.Participated on team to develop and implement Salesforce CRM system, creating customized applications for warranty, finance and marketing functions to effectively manage sales accountability practices.Successfully managed transition of digital asset library from third party hosting/support to in house fulfillment, providing recommendations that resulted in proactive solutions and enhanced dealer relationships.Prepared literature and developed marketing campaigns that resulted in an 11% take rate increasing revenue. Compiled and presented reports on demographic, product selection and purchasing behaviors, providing information needed by management for effective decision making.

Responsible for providing dealer support at 70 locations.Continually exceeded forecasted sales in a declining construction economy through effective relationship management, floor planning and pricing programs.Key technical resource to resolve IT issues and provide sales metrics needed to ensure continuous operations and cost effective inventory management practices. Compiled technical information needed by dealers to submit government proposals, providing accurate data that resulted in secured contracts and increased revenue.Analyzed orders and negotiated lead times to meet domestic and global sales deadlines, effectively managing inventory requirements to generate over $10 million in sales.

Responsible for managing systems to track and monitor call center activities for parts division operations.Developed performance metrics and monitored call center activities to ensure best practices and consistently achieve 98% customer satisfaction rating.Collaborated with vendor to design and implement call center database to track calls and customer issues, expediting resolution and enhancing dealer relationships.Implemented call center matrix and reporting methods to document performance, providing data needed for time sensitive forecasting and cost effective operations.Created and implement automated system for call center communications, resulting in improved dealer response time and significantly reduced costs.

Customer Service

Analyst