When I joined Pluralsight, there were only 60 employees, so I wore countless hats within the marketing department. We grew to 1,000+ employees and built a world-class marketing department that completely rebranded the company in 2015, launched our first brand campaign in 2016, hosted our first-ever user conference in 2017, hosting Michelle Obama, Trevor Noah, Malala Yousafzai and others, and took the company public in 2018.I led the branded content team, which developed demand programs, brand awareness campaigns and content strategies for every stage of the customer journey. -Managed content marketing, copywriting and social media teams, responsible for demand assets that influenced 80% of all closed revenue. -Cowrote IPO roadshow video script, wrote CEO’s letter and produced all social media content for company’s IPO, which raised over $300M.-Conceptualized, edited and published book, “Perspectives on Technology Skills Development,” to influence new category creation and drive millions in pipeline.-Developed new messaging and positioning based on customer and market research and rebranded the company to better attract enterprise clients.-Established strategy for communications for five strategic company acquisitions, including merging customer bases and brands. -Created messaging and demand assets for annual user conference, driving thousands of registrations through social media, email, blog content, sales enablement and more. -Built nurture programs by segment and buyer persona, increasing B2B revenue from lead nurturing by 500%.-Founded and launched #TechSkillsDay, a social-led virtual event with 1.7M viewers in its first year, which became a staple program for customer engagement and brand awareness.

-Led website redesign and developed new digital strategy for RedEye, an alternative daily that targeted a younger demographic, that resulted in a 151% increase in page views in six months and 160% increase in local visitors in 18 months.-Directed social media strategy, increasing referral traffic from social media by 25%, and built video strategy that doubled views within two months. -Collaborated with marketing team on branded campaigns, including audience research, ad creative and content hubs, which led to a multi-million dollar contract from a major liquor brand. -Managed relaunch of event calendar and listings site Metromix, selecting new CMS, establishing business requirements, prioritizing development tasks and building content strategy.

-Produced Entertainment section of chicagotribune.com, responsible for all digital content publishing and homepage promotions.-Exceeded traffic goals and increased overall page views by 40% and 90% to section front in first year.-Trained columnists and editors on digital best practices, including social media, blogging and SEO.

-Launched Chicago edition of Examiner.com; hired 50 local writers within three months.-Managed remote, 10-member recruitment team; trained team on content management system and SEO tactics.

-Hired and managed team of 30-plus freelance writers, editors and photographers.-Wrote “Drink of the Week” column, which appeared online and weekly in Sun-Times print edition.-Maintained editorial calendar and budget; assigned, edited and published all content.

-Built and executed multi-channel marketing strategy for donor acquisition, retention and expansion.-Wrote monthly articles for Elks Magazine with an audience of more than one million.