Dana Giddens Email & Phone Number

United States

Los Angeles, Ca, Us

Los Angeles, California, United States

I am passionate about creating beauty and lifestyle content that is entertaining, engaging, and authentic. I thrive at connecting with my audience and building a supportive community space where people come to feel encouraged and inspired.

Los Angeles, Ca (Remote)

+TikTok & YouTube channel lead with daily tasks that include content ideation, creation, calendar management analytics, and managing a team of internal and contracted content creators.+Increased original content publishing, leading to explosive growth for organic TikTok, and lead to an increase in follower count by 10% in 4 months.+Works collaboratively with Creative, Copy, Medical, and Legal teams to produce accurate and effective content, leading to an increase of 40% in engagement rate for a top of funnel channel.+Measures TikTok channel performance and engages community via DMs and comments to gather community sentiment, build meaningful community, and increase brand love.+Works cross-functionally with Creative, Influencer, and User Acquisition teams to support multiple organic campaigns and paid content efforts.+Sources and contracts UGC content creators to increase TikTok content production.+Maintains relationships with multiple account reps across various social platforms and tools such as TikTok, Emplifi, and Asana leading to deeper cross-company relationships and increased TikTokperformance.

Detroit Metropolitan Area (Remote)

+ Scaled TikTok channel and shifted strategy by increasing posting cadence by 675% and created original trend-based content that centered around education and entertainment.+Engaged TikTok, Twitter, and Facebook communities. Aligned with Community Coordinator on community sentiment, common pain-points, and reported Customer Support issues.+Assisted in ideation and creation of 175+ Instagram stories and 70+ feed posts. Wrote creative briefs and worked cross-functionally to outline content objectives, message angle, and creative design to digestible, snackable content.+Measured channel performance, prioritizing company primary KPIs, to improve content strategy across TikTok and Instagram, which lead to an increase of 13% in engagement.

Remote

Detroit Metropolitan Area

+ Resolved 300+ customer issues per week by working independently and cross-functionally with Accounting, Returns, and Sales.+ Delivered personalized service and communicated clearly, which lead to reduced resolution time by 80% and increased customer satisfaction and loyalty.+ Managed Facebook account, promoted brand awareness through community engagement, and provided additional customer support leading to increased customer engagement, satisfaction, and loyalty.

Ann Arbor, Michigan

+ Fabricated and primed micro-fluidic devices used to collect metastatic cancer cells from patient blood samples.+ Independently performed daily experiments such as molecular characterization of circulating tumor cells (CTCs), cDNA synthesis, cell counting, RNA concentration measurements, RNA extractions, and real-time PCR.+ Analyzed data, using Excel, and translated these data into usable feedback for future experiments. Communicated findings weekly to align with supervisor, maintain transparency, and to plan next steps.+ Maintained detailed notes, which maximized organization.

Greater Detroit Area

+ Managed customer complaint resolution system, DTE Cares. Prioritized and routed 120+ cases per week to relevant departments, which decreased resolution time and increased customer satisfaction. + Streamlined and organized DTE's emergency job assignment system for nearly 200 Outage employees, which eliminated redundancy and clutter in system.

Ann Arbor, Michigan

+ Collaborated with research professionals to write scholarly article for publication on a 25 year study which focused on how chronic financial strain and all-cause mortality's effects on health vary among different races in the United States.+ Presented project to showcase research findings and possible next steps towards understanding the full effects of perceived financial strain on all-cause mortality rates across races.