Dana Gloger Email & Phone Number

London Area, United Kingdom

• Business management and communications role, including responsibility for regulatory reporting
• Business analyst, providing strategic counsel to HSBC’s Insurance teams in key markets, and to the Partnerships team
• Speech writing for market CEOs and Head of Insurance International, and writing all briefing notes
• Regular writing of Board papers and presentations covering commercial performance, risks and strategic initiatives
• Increasing the profile of insurance partnerships and markets through an internal and external content and brand communications plan focused on raising awareness to positively impact commercial business growth
• Using owned and earned platforms to increase senior leaders’ visibility through a strategic and tactical content plan

London, England, United Kingdom

• Tasked with maintaining and enhancing HSBC’s reputation internally and externally through compelling content, storytelling and strategic communications
• Editorial responsibility and content creation for internal and external owned global channels, including the public website, group social media and the internal intranet
• Advisory role for senior stakeholders and colleagues in all markets on protecting and enhancing reputation and maintaining brand integrity
• Working with stakeholders across the group on planning and executing communications and content strategies
• Measurement and insight-led approach with analysis of metrics and constant developments to improve impact

• Led several award-winning global campaigns, achieving record media coverage and leading to increased PR budget
• Led all partnerships and sponsorships communications, with strong success including more than 600 pieces of coverage and a 10 per cent uplift in brand sentiment
• Additional responsibility for internal and external communications for Global Marketing
• Responsibility for integrating PR and social media activity into campaigns, leading to higher reach and engagement
• Ran upskilling workshops for global communications colleagues in the UK and Mexico (delivered in Spanish)
• News Editor role for the retail business globally, providing strategic counsel to colleagues to maximise creative output

• Managed all consumer media relations, leveraging existing relationships and gaining excellent coverage in several top-tier titles
• Devised a new pan-European communications approach, integrating activity across 37 markets, leading to more than 500 pieces of coverage in the first six months
• Introduced the use of influencers. Managed and curated their content on owned channels with above average engagement
• Led the European PR for Visa’s sponsorship portfolio, including the World Cup and the Olympics as well as various new sponsorships. Gained increased coverage across all properties
• Ran media training for stakeholders within the European business and provided strategic counsel to senior executives
• Responsibility for crisis and reputation management of live issues especially around sponsorships

London, United Kingdom

• Developed and executed PR strategy for all BT Consumer products and services including Broadband, Mobile, Fixed Line and TV
• Led PR for sponsorships and strategic partnerships including the award-winning campaign to promote the Information Age gallery at the Science Museum, which included working with Buckingham Palace to secure the Queen’s.
• Ran campaigns with demonstrable commercial impact including a 23 per cent rise in BT Mobile sales further to a PR campaign
• Achieved increased awareness of key organisational priorities including an eight per cent rise for BT TV following PR activity
• Spearheaded the communications for Internet Matters, the first joint campaign between BT, Sky, Virgin Media and Talk Talk
• Extensive experience of working with talent to support PR activities and campaigns, using social media and traditional media

London, United Kingdom

• Management and delivery of corporate communications strategy for clients including Google, Nestle and Funding Circle
• Managing the Google press office, including out of hours
• Crisis management for clients
• Providing counsel and media training to client executives, up to CEO level, across a range of industries

London

• New role, created for me, as the paper’s first ever Consumer Affairs Editor
• Sourcing and writing all consumer affairs stories, including several exclusives each week
• Covering a huge range of issues from the cost of living and inflation to new products, trends, health scares and political moves. Also regularly covering business and personal finance stories, as well as property and.

London

• Breaking up to eight consumer-related stories a day, including front page splashes at least twice weekly
• Media and consumer affairs commentator on Sky News and Channel 5

London

• Daily sourcing exclusive showbusiness and political satire stories and editing the section
• Responsibility for a team of reporters as well as freelancers and commissions

London, United Kingdom

• News and features for the Mail on Sunday, Daily Express, BBC, The Independent, Daily Mirror, Sunday Telegraph and others

• Writing across crime, news, comment, features, arts and special reports. Regular leader writer

• Senior reporter fulfilling news editor role

• Crime reporter and founder member of the magazine

Master Of Arts (Ma), Journalism

Bachelor Of Arts (B.A.), Sociology, First Class Honours