Marketing And Communications Manager
Current• Arrange iCarol exhibition at industry conferences. Purchase booth space and accessories, register staff, book accommodations, order and ship marketing materials and giveaway items, and manage related marketing activities such as email campaigns and blog/social media posts.• Produce and share lead generation content including guides, eBooks, white papers, and infographs.• Manage iCarol social media channels for brand awareness, customer/prospect engagement and nurturing. Create and schedule posts, monitor and report on engagement and other metrics.• Post to the iCarol blog in alignment with content calendar. Procure and edit guest blogger material.• Develop and moderate webinars for purposes of customer training and communication, and thought leadership in the industry.• Manage email communications database. Create email campaigns and nurture programs.• Curate iCarol website. Create and update content, conduct SEO optimization, and audit material on an ongoing basis.• Act as administrator of software tools used by the business development team.
