Dana Vîrtopeanu Email & Phone Number

Bucharest Metropolitan Area

In my Digital Marketing role I am managing with great success the following tasks:• account and project management for clients from different industries (Cosmetics, Home&Deco, Construction, Food and Fashion).• preparing monthly strategic campaigns depending on my clients’ objectives (Sales / Traffic / Engagement / Awareness).• always respecting deadlines or delivering earlier.• working with reporting tools, such as: Google Analytics & SimilarWeb Pro.• managing Performance Marketing campaigns focusing on ROAS & COCA.• preparing monthly KPI reports for Google and Facebook Ads. • assisting my clients with UGC or Influencer Marketing projects. • preparing Pitch presentations for new clients.

- being part of both social media and graphic design departments- strategically managing social media platforms (Facebook, Instagram, LinkedIn) to drive customerengagement;- optimizing content;- creating and sharing engaging content (coming up with the ideas, creating the brief and both graphics & copywriting, scheduling & posting)- requesting constant feedback from accounts and clients;- graphic wise: using Photoshop & Illustrator as main tools, creating posts for social media & newsletters,implementing ideas based on a specific brief, creating campaigns.

• managing (EP Romania) social media accounts: Instagram, Facebook, Twitter, YouTube;• participating in weekly calls;• representing the European Parliament Liaison Office in Romania at Erasmus+ meeting in Bucharest;• proactively helping colleagues from different departments with needed tasks;• participating in a mission to Strasbourg;• fostering contact between the Office and potential external partners;• providing the European Parliament Liaison Office (EPLO) team members with written and verbal assistance: preparing files, translating documents, drafting communication documents and reports;• contributing to any ad-hoc and on-going projects.

Bucharest, Romania

- creating mock-up templates for web in Adobe XD;- creating templates, copy & posts for social media + choosing relevant images.

Bucharest, Romania

- Providing feedback and ideas for text creation (speech, copy); - Used Microsoft Office programs such as: Outlook, PowerPoint, Excel, Word, Teams;- Providing timely input for PowerPoint presentations: coming up with picture ideas depending on the topic;- Attending meetings and calls as required. Joining in meetings & discussions in the field of Diversity&Inclusion in order to deepen the notions of project management; - Constant involvement in teamwork - came up with a project idea to be implemented within the company. Created the identity of the project, coming up with a name and the pitch presentation;- Created the logo and identity for the Convention of the HR department using editing programs. Came up with location ideas taking into account 5 criteria;- Social Media content plan creation, scheduling and creating posts for various social channels (LinkedIn, Facebook, Instagram) using programs such as Adobe Illustrator;- Pro-actively doing research around new social media channels and posting practices & serving relevant templates and recommendations for the team.- Created templates for posts, collaborated for feedback both with other interns and with colleagues from the External Communication department - joint employer branding project;- Actively kept in touch with internship colleagues from various departments for: verification of GDPR agreement, resending photos, information about posts;- Ensuring content is delivered on time/even earlier to allow enough time for feedback implementation;- Created two videos using Adobe Premiere Pro and iMovie. One of them is about sustainability & is posted within the company - translated, added subtitles, transitions, music, pictures and extra text, cut where necessary, merged video sequences.- Got involved in the questionnaire area, providing both feedback and answers. Changing/adding questions and answers using Word's Track Changes, translated from Romanian to English & created a template in Excel for a survey.

Bucharest, Romania

- Obtained grade 10 (maximum score) for my graduation thesis;- Studied subjects such as: Advertising (agency, SEM, SEO), Project Management, Marketing, Media Planning, The Commercial Clip, Multimedia, Ethics etc;- Short-term volunteer for Association of Communication Students & Serile FJSC, being part of the photo-video team;- Graphic Design volunteer for PRIME Romania;

London, England, United Kingdom

Bucharest, Romania

- had the opportunity to create and share my own presentation as a speaker for #TalentBet; - got involved in weekly calls and brainstorming sessions;

Bucharest, Romania

- used teamwork skills in order to create an identity from scratch for an advertising agency;- came up with a logo & tagline, set up Facebook profile & e-mail address;- solved tasks regarding advertising and design;- take part in meetings when required.

Bucharest, Romania

- created multiple poster designs & some were posted on social media;- was present in all team meetings once a week at University;- was also a photographer for an event; - participated in social media challenges: people would write a message describing a place/action and I had to edit what was in the message in real time; - taken part in the mentoring program during the summer;

Bucharest, Romania

- online audit (mobile and web) for GPEC following over 20 criteria; - website optimization;- mobile marketing;

Master'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication, 10

Bachelor'S Degree, Advertising

Education record

Education record

Master'S Degree, Public Relations, Advertising, And Applied Communication