Passionate hotel sales professional with 24 years in the industry. Areas of expertise include driving top line revenue, new business development and team leadership. Welcome mentoring opportunities and believe in giving back to the community I live and work in.In my current role as Area Director of Sales for Marriott, Hilton, and Wyndham branded properties in the Fort Lauderdale western suburbs, I have been instrumental in driving top-line revenue growth and optimizing sales strategies across various market segments. By successfully completing leads, bids, and RFPs, I have secured new business opportunities and fostered strong partnerships with both local and national accounts. Additionally, my experience in revenue management has allowed me to work closely with revenue managers to maximize revenue potential for each asset. Throughout my career, I have consistently demonstrated my ability to lead sales teams, develop effective marketing initiatives, and exceed revenue targets. Whether it was rebuilding sales departments, creating innovative promotional campaigns, or establishing valuable third-party relationships, I have always been dedicated to achieving exceptional results and driving business success.
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Director Of SalesCusa HospitalityTulsa, Ok, Us
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Area Director Of SalesThrive Hospitality Group Feb 2024 - PresentPlantation-Fort Lauderdale Fl• Responsible for driving topline revenue and catering/meeting space for Marriott, Hilton, and Wyndham branded properties within the Fort Lauderdale western suburbs• Responsible for completing all leads, bids, RFP’s and training for three separate brands in all market segments• Contracting new LNR’s and updating current local and national account contracts for all brands• Preparing two of the properties for full upcoming renovations with respect to group rooms allocation, marketing, and local market presentations • Revenue management in conjunction with revenue managers for each asset -
Director Of SalesStaybridge Suites Durham-Chapel Hill-Rtp Dec 2023 - Feb 2024Durham Nc• Responsible for driving top-line revenue for both rooms and catering.• Strategized to create new marketing and incentive packages in all market segments.• Presented accurate weekly and monthly sales forecasting and reporting.• Monitored comp-set, share shifting market share as reflected in the STAR.• Responsible for rebuilding sales department as there has been no DOS since Covid -
Senior Sales ManagerHilton Palm Beach Airport Apr 2022 - Sep 2023West Palm Beach Fl• Senior Sales Manager handling SMERF and Sports markets for a 249 key property• Responsible for selling meeting space of 22,000 square feet• Driving top line revenue and new business development• Site tours, community engagement with Chamber, Discover the Palm Beaches and Visit Florida -
Director Of SalesHoliday Inn Boca North Jul 2021 - Mar 2022Boca Raton, Florida, United States• Director of Sales for takeover of a 180-room distressed property.• Operations set-up of property-new vendors, restaurant, and housekeeping inventory• Reconstructed Sales Department-market segmentation, contract templates, third party agreements• Contracted out a two-year extended stay piece of business accounting for 12,683 room nights first year and 14,600 year two
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Director Of Sales And MarketingHoliday Inn Sep 2020 - Jul 2021Grand Haven Mi• Responsible for driving top-line revenue for both rooms and catering for a newly renovated 122 room highly seasonal destination property.• Strategized to create new marketing and incentive packages during a severe downturnin corporate, group and leisure travel markets• Brought brand new market segments, contacts and contracts to the property from the Motorcoach and Sports markets• Worked closely with IHG to insure proper 2021 RFP roll over, additionally bringing in or• reactivating former Gold accounts, and many new LNR accounts• Worked closely with IHG Revenue Manager to identify key dates, pricing structure, and• monitoring hurdle points to maximize revenue• Monitored comp-set, share shifting from them both corporate and sports markets
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Director Of Sales And CateringStadium Hotel And Conference Center May 2019 - Mar 2020Miami Gardens Fl• Responsible for driving top line revenue for newly renovated 217 key destination hotel• Established relationships to benefit property with Hard Rock Stadium, Miami Dolphins, the National Football League, Super Bowl 2020 Committee, Orange Bowl Committee, Calder Casino and Racetrack• Established third party relationships with Hotel Planner, CVENT, Travelliance, Eventective, Innfusion, Hotelbeds, Getaroom, Helms-Briscoe, Greater Miami CVB, and Chamber • Reintroduced the new ownership and renovated property to civic, corporate, sports and social meeting and event planners.• Presented accurate weekly and monthly sales forecastin
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Director Of Sales And MarketingMarco Polo Beach Resort Jun 2018 - Apr 2019Sunny Isles Fl• Responsible for leading sales team in driving topline revenue for rooms and food and beverage• Worked closely with Revenue Manager to maintain FIT accounts and strategize on a daily basis• Worked in conjunction with Marketing Manager to maintain vanity website through Lodging Interactive, and created weekly and monthly marketing promotions, flash sales and geo-targeting• Responsible for City-wides, Corporate, Sports and International Tour and Travel group market segments • Partnered and participated in supporting the initiatives of the Adventura marketing Council, and the Greater Miami CVB -
Opening Director Of SalesHoliday Inn North Jan 2018 - Jun 2018Boca Raton FlOpening DOS for 180 room Holiday Inn• Facilitated Sales and Marketing Plan• Loaded sales and marketing data into HCM• Worked with IHG opening team to achieve opening action items• Set up property information with third parties ( I. E. Cvent, HotelPlanner, CLC, Book My Group, Tripadvisor)• Facilitated marketing and menu strategy with F&B department.• Site tours, outside sales calls, revenue management
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Director Of Sales And MarketingBahia Cabana Resort Sep 2016 - Nov 2017Fort Lauderdale Fl. Responsible for driving all top-line revenue for both Rooms and Catering to exceed YOY Budget. Preparing Sales Department for the start of a hotel property conversion at the end of Q2. Rebuilt Sales Department –creating Reporting systems, new contracts, and stabilizing the department after several management company changes
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Opening Director Of SalesHoliday Inn Express Daytona Beach - Speedway Jan 2016 - Aug 2016Daytona Beach Fl• Opening DOS for new Holiday Inn Express• Worked closely with IHG opening team to create and onboard Sales Department• Created Marketing Plan for 2016• Researched, qualified, toured and contracted with new producing LNR’s • RFP Season missed-Identified 8 IHG Gold Accounts and submitted qualifiers/business cases for National Accounts as a new property.• No group on books upon arrival-Researched, identified, bid and contracted out for new definite group business • Worked closely with Revenue Manager to identify key dates, pricing structure, setting hurdle points and maximizing revenue• Monitored comp-set, share shifting market share as reflected in the STAR report -
Director Of SalesIsland Hospitality Management Apr 2015 - Jan 2016West Palm Beach• Driving top-line revenue for the property• Sales forecasting and revenue analysis• Obtaining new business accounts while share-shifting• Creation of promotional materials and action plans, site tours and networking events• RFP's & bids for local and national accounts -
Catering Sales ManagerBuca Di Beppo/Planet Hollywood Apr 2014 - Dec 2014Boynton Beach Fl• Driving top-line revenue for the property• Sales forecasting and revenue analysis• Obtaining new business accounts while share-shifting• Creation of promotional materials and action plans, site tours and networking events• RFP's & bids for local and national accounts
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Director Of Sales And MarketingHoliday Inn Aug 2013 - Jan 2014Sunrise Fl• Responsible for managing a team of four, driving results through each of their market segments.• Responsible for exceeding top line revenue at the hotel and growing rev par to the comp set• Completed 2014 Marketing Plan, all national qualifiers and RFP’s, weekly/monthly forecasting. • Facilitated client relationship growth• Knowledgeable in Hotelligence and STR reporting• Collaborated with IHG Key Account Directors to ensure growth of property.
Dana Wilson Education Details
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Literature
Frequently Asked Questions about Dana Wilson
What company does Dana Wilson work for?
Dana Wilson works for Cusa Hospitality
What is Dana Wilson's role at the current company?
Dana Wilson's current role is Director of Sales.
What schools did Dana Wilson attend?
Dana Wilson attended Benedictine University.
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Dana Tescher
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Dana Wilson
Diversity And Inclusion Lead @ Humana | Driving Diversity And Inclusion InitiativesLouisville, Ky1aperturecvo.com -
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