Dana Wilson Email and Phone Number
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Dana Wilson personal email
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Results-driven marketing leader with 8+ years of experience who excels in developing growth-oriented marketing plans across a variety of industries. Demonstrated ability in extending brand recognition, driving acquisition, and enriching customer engagement with a comprehensive understanding in impact marketing, digital marketing, content marketing, and business analysis that enable me to: • Develop strategic marketing roadmaps translating company goals into results driven campaigns • Lead tactical marketing programs focused on brand awareness and demand generation• Manage the development and implementation of marketing programs across multiple channels• Cultivate relationships and build trust with clients to grow contracts and services
Impinj
View- Website:
- impinj.com
- Employees:
- 438
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Senior Digital Performance Marketing ManagerImpinjSeattle, Wa, Us
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Campaign Marketing ManagerImpinj Mar 2023 - PresentSeattle, Washington, United StatesOwn B2B campaign strategy, execution, and measurement. Develop integrated, multi-channel campaigns to increase brand awareness and drive new leads through account-based marketing and persona-based experiences. Key responsibilities include gathering cross-functional input to identify target audiences and messaging, executing campaigns, analyzing performance, and facilitating retrospectives to continually improve marketing processes. Present plans, drive alignment, and provide data-driven insights to cross-functional demand engine team.
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Senior Digital StrategistAdobe Sep 2021 - Dec 2022Responsible for identifying digital opportunities and developing strategic marketing programs along the customer journey that integrate Adobe’s Experience Platform marketing tools to align with Adobe’s partner business objectives -
Associate Director, Project ManagementMedia Cause Mar 2021 - Jun 2021Boston, Massachusetts, United StatesImprove cross-department communication by designing and implementing streamlined processes to coordinate between creative, sales, and client-service team through close partnership with senior leadership.• Designed and managed all elements of marketing projects: scope of work, timelines, budgets, KPIs, and deliverables increasing value for clients -
Sr. Account StrategistMedia Cause Feb 2020 - Mar 2021Boston, Massachusetts, United StatesPrimary account manager leading integrated marketing campaigns and marketing programs designed for numerous nonprofit organizations. Led brand development, messaging, digital marketing strategy, large-scale event promotion, voice of customer market research. Launched and executed paid and organic campaigns, implemented tracking solutions, monitored performance, and provided ongoing creative and platform recommendations
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Account StrategistMedia Cause Jan 2018 - Feb 2020Greater Boston Area• Created integrated marketing campaigns on paid and owned channels (paid social, paid search, programmatic, email, website, and more), independently launched and executed campaigns, monitored performance, and provided ongoing creative and platform recommendations. Illustrative outcomes include:o Increased site visitors by 3X in 4-month and decreased cost/quality applicant by $200 for service year recruitment campaigno 77% increase in registrants and 44% decrease in cost/registration for virtual fundraising evento Increased climate policy report readership by 33% targeted towards US financial regulatorsEnhanced clients’ paid marketing efforts by following the latest industry data, monitoring performance, and making data-driven optimizations to improve campaign outcomes
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Senior Digital SpecialistNorbella Oct 2017 - Jan 2018Greater Boston AreaManaged day-to-day operations of 6 paid search and paid social clients and progressed agency capabilities in paid search, paid social, and online video through strategic planning, and optimization• Grew client's paid media budget by continuously delivering a $2+ ROAS on $1.2M quarterly paid search and YouTube budget through strategic media mix planning, full-funnel testing, and channel optimization -
Paid Search SpecialistNorbella Jul 2016 - Sep 2017Greater Boston Area
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Partner ManagerInfospace Jan 2016 - Jul 2016Greater Seattle Area -
Event Project ManagerHoops For Hope: The Jim Marsh Classic May 2015 - Oct 2015Greater Seattle AreaSuccessfully managed the execution of the first annual 3-on-3 basketball tournament: Hoops for Hope: The Jim Marsh Classic which included 700+ participants.Oversee and implement all logistics between planning committee and staff.Recruit and manage 70+ event volunteers.Manage relationships and serve as central contact for event vendors. Researched profitable alternatives to projected budget, saving the organization $30,000. Help foster sponsor relations by documenting and ensuring sponsorship fulfillment. -
Esl TeacherDuocuc Mar 2014 - Mar 2015Vina Del Mar, ChileManaged classes of 20+ University level students, by coordinating, planning, and organizing interactive curriculum for intermediate and advance levels of English.Prepared students for the TOEIC (International English Assessment) exams; my campus received the highest overall scores out of 13 campuses. -
Peer Mentor InternWashington State University International Center Jan 2013 - May 2013Pullman, WaOrganize and collaborate with marketing interns to plan, advertise and promote International Center events to help students adapt to American culture Key liaison with a group of 7 international students to keep them aware of events and activities in Pullman -
Global Learning Peer Advisor (Admin Intern)Washington State University Global Learning Center Jan 2013 - May 2013Pullman, WaHandled multifaceted clerical tasks as an assistant to 5 academic advisors.Created innovative presentations for weekly informational meetings to market and educate study abroad candidates.Developed and fostered internal and external relationships by providing excellent customer service. Coordinated the annual study abroad fair, including event logistics and reservations, and promoted the event through various marketing channels. Primary liaison with external vendors and Global Learning Center staff.
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Lifestyle InternDigital Brand Architects May 2012 - Aug 2012New York, New YorkGained exposure to the operations of a social media agency.Assisted in the development of engaging content for the social media channels of global clients i.e. Nine West, Pantene, and Swarovski.Supported project teams by conducting research and developing content for online influencer seeding programs to secure placement in fashion/lifestyle blogs.Analyzed, tracked and reported social media metrics pertaining to fashion week, festivals and events.Reported regular industry news, best practices and trend overviews to account teams and internal partners. -
Vice President FinanceDelta Gamma Sorority- Beta Omega Dec 2010 - Dec 2011Pullman, WashingtonLed the budget committee as an executive member of WSU Delta Gamma’s Chapter Management Team.Managed accounts receivable and payable including member billing, deposits, pursuit of delinquent accounts,reimbursements and payment to vendors.Addressed concerns and negotiated delinquent bill payments from sorority members to the national board.Projected and administered a $500K fiscal year budget by forecasting sorority revenues and expenditures, oversaw the implementation of that budget, and communicated with the executive team and members to ensure financial stability.
Dana Wilson Skills
Dana Wilson Education Details
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Marketing
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Spanish -
Skyline High School
Frequently Asked Questions about Dana Wilson
What company does Dana Wilson work for?
Dana Wilson works for Impinj
What is Dana Wilson's role at the current company?
Dana Wilson's current role is Senior Digital Performance Marketing Manager.
What is Dana Wilson's email address?
Dana Wilson's email address is dw****@****obe.com
What is Dana Wilson's direct phone number?
Dana Wilson's direct phone number is +161754*****
What schools did Dana Wilson attend?
Dana Wilson attended Washington State University, Universidad De Viña Del Mar, Universitat Autònoma De Barcelona, Skyline High School.
What are some of Dana Wilson's interests?
Dana Wilson has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Human Rights, Arts And Culture, Health.
What skills is Dana Wilson known for?
Dana Wilson has skills like Social Media, Social Media Marketing, Microsoft Office, Public Speaking, Marketing, Advertising, Event Planning, Blogging, Facebook, Budgets, Microsoft Word, Time Management.
Who are Dana Wilson's colleagues?
Dana Wilson's colleagues are Benjamin L. Blanton, Evan Ellefsen, Aishwarya H., Manya Chadha, Brian Arnold, Evelyne B, Michael Bulava.
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4msegov.com, gmail.com, msegov.com, tylertech.com -
4ialr.org, strayer.edu, hotmail.com, moravian.edu -
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Dana Wilson
Diversity And Inclusion Lead @ Humana | Driving Diversity And Inclusion InitiativesLouisville, Ky1aperturecvo.com
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