Marketing And Public Relations Coordinator
Current• Agency liaison between Atrium and Red Door Interactive – Atrium’s digital marketing agency• Developed and nurtured partnerships with external platforms to help Atrium organize and monitor all of their online listings,online and employee reviews, email campaigns, and online analytics• Oversaw, managed and assisted 44 Activity Directors at each Atrium location• Assembled and distributed a 15-25 page “Industry News” document to our executive team every morning that contained thelatest news in the health care, post acute care and senior living industries• Designed, prepared and distributed all of Atrium’s marketing collateral including: flyers, brochures, advertisements,graphics, as well as press releases and weekly team memo’s• Researched, created and implemented a Marketing and Business Development Plan for two new Atrium locations• Responsible for the upkeep of the Atrium website and storefront portal• Organized and posted daily on 45 location Facebook pages, one Twitter account and one LinkedIn page. From March until• June I have been able to obtain 1,396 organic new likes on the main Atrium Health & Senior Living Facebook page and 352 new followers on the LinkedIn page through online social media marketing campaigns