Seo & Ppc
CurrentI have developed and managed a considerable number of marketing strategies. Some highlights:•Identifying, preparing and evaluating marketing strategies in light of organization objectives, market trends, and the possibility to deliver higher positive ROI.•Concentrating on mobile optimization, page construction, content suggestions, keyword list development, copywriting/editing & SEM reporting by highlighting KPI's for actionable steps.•Working effectively in a heavily cross-functional, fast-paced environment.•Initiating the creation of blogs and social media content and developing the social media presence on Facebook, Twitter, and YouTube.•Managing large budgets in Pay Per Click Campaigns; split testing & landing page optimization. •Remaining up-to-date with constantly changing technologies and trends, algorithms and rankings.•Teaming up with advertising and promotion managers to promote products and services.Analyzing and Prework:•I undertook strategic competitive analysis of competitors, assessing strengths and weaknesses, and identified, developed and evaluated marketing strategies in relationship to company targets and market trends.•Based on the analysis, results and client feedback, continuously improving and modifying strategies to optimize results.•Preparing analytics and ranking reports for my customers, customizing as per client requirements. •Providing consultancy services regarding brand awareness through SEM optimization and innovative web design.•Undertaking website analysis, keyword research, mapping, link building assessments and competitor SEM research; submitting analytics reports for my clients, including detailed market forecasts on a daily, weekly and quarterly basis.•Analyzing the performance of all marketing programs to identify the best opportunities in the market, adjusting programs’ operations as required to gain best results.