Dana M. Cobbs Email & Phone Number

Hamden, Ct, Us

Troy, Michigan, Us

Westport, Ct, Us

Integral role in recent company rebranding -- aiming to contemporize and connect with a new generation of consumers while introducing them to Newman's Own philanthropic work.- Led strategy and execution of all Newman’s Own, Inc. social media, and email marketing properties. - Led content development and the implementation of holistic marketing plans, including traditional and digital paid media, consumer promotions, public relations, in-store and other tactics that help drive consumers through the brand funnel- Annual marketing planning process. Curated and maintained master marketingcalendar across all consumer communication.- Led overall strategy, planning and execution for all social media (Facebook, Tiktok, Instagram, Twitter, Pinterest, YouTube) and email marketing strategies for the brand. Developed and managed detailed calendars for each communication channel.- Led data analytics collection for social media and email marketing. Defined social media and email KPIs and annual performance targets. Tracked, measured and, analyzed performance. Built, presented and executed recommendations to optimize performance quarterly.- Led agency meetings, wrote communications briefs, managed project timelines, and actively participated in delivering feedback to creative agencies.- Identified, RFP'd and vetted new agency partners as needed. Evaluated and reviewed their performance annually.- Identified, evaluated, and recommended-- and executed new platforms and tools for adoption.- Collaborated with Consumer Relations on community management and offered guidance on brand representation in communication with consumers.- Collaborated very closely across Marketing, Sales and Consumer Relations to build andcommunicate robust plans and to maintain strategic alignment.

White Plains, Ny, Us

• Built and managed company’s social media profiles and presence, including Facebook, Twitter, Instagram and LinkedIn• Developed original content to interject the company voice on topics relevant to the work of the agency• Built community, connecting with the primary audience to highlight thought leadership and involvement in the social change sector.• Ran regular social promotions & campaigns; tracking their success.• Drove consistent, relevant traffic and leads from social network presence.• Raised the visibility of the agency’s offering and work via social media.• Acted as the voice of the brand amongst all online platforms.• Brand/Account Responsibilities: The Wakeman Agency, Oliver Scholars

Farmington, Connecticut, Us

- Constructed comprehensive marketing strategy and media plans to include: digital media, OOH, print, SEO, SEM, email and content to meet clients conversion and revenue goals.- Led marketing communications, paid social media strategy and media plan development for multiple clients across the higher education, healthcare, financial and consumer industries. - Managed relationships with external agency partners. - Brand / Account responsibilities: HMR, MIDDLESEX HOSPITAL, NEWTOWN SAVINGS BANK, COLLEGE OF ST. SCHOLASTICA

Nyc, Ny, Us

Partnered with NJA in an advisory capacity to revamp the role of Social Media in PR efforts for global clients in categories: Art, Hospitality, Real Estate & Fashion1. Content Management The research of, reading, analyzing, organizing and [strict] scheduling of relevant articles, video and imagery for Facebook, Twitter, and Instagram platforms.2. Competitor AnalysisKept alert of any and all news of competitors and for clients.3. Content Calendar Created calendar decks that showcased visuals, URLS, and tags of specific content per platform. Signed off on by Account personnel and sent to clients for reference and approval.4. Audience Development Grew client social media profiles/follower base through strategic use of media placement, reciprocal following of influencers, and connection /engagement mgmt (i.e., tagging, hashtags, handles, locations, etc.) 5. Content Creation Utilized Photoshop and other tools to alter imagery, and video editing tools to create or enhance client content for posting. 6. Event coverage (Real-Time) Working events to capture client images, and post on social media channels in real-time -- shows, parties, etc. to suit both client and NJA branding. 7. Event coverage (Post-Event) Extended reach digitally to share imagery, and online coverage to suit both client and NJA branding. 8. Paid Media Executed paid media posts for efficient reach to boost visibility for clients via bid strategy.9. Social Media Measurement and Analytics Pulled data daily across all platforms to assess efficiency of spend and targets, determine follower growth, and analyze performance of channels. Variables include engagement, impressions, reach, and top performing content with context. a. Formal A/B Testing was performed against targets when possible, day of week, time of day, cadence of posting to arrive at an optimal posting performanceb. Weekly client reporting wass shared with Account Personnel and senior management every week.

Stamford, Ct, Us

Norwalk, Ct, Us

• Led direct response, email and social media campaigns • Responsible for linking business challenges to relevant trends & behaviors, interpretation of industry/category knowledge, and performance tracking/analysis. • Oversaw development and distribution of direct marketing reporting and .com insights to inform clients of program and campaign performance / efficiency.• Responsible for managing ad operations (tag production, QA/testing, creative trafficking)• Managed client authorizations, and insertion requests and optimization procedures• Brand / Account responsibilities: UNICEF UK, DENON USA, NEW VITALITY, NEXT ISSUE, GANNETT PUBLISHING

New York, Ny, Us

• Responsible for management of assigned accounts within the media department to include designing social media strategies (linking business challenges with relevant trends & behaviors.), industry/category knowledge sharing, media negotiations, interpretation and presentation of campaign analytics and insights• Main contact on assigned accounts, responsible for relationships with key marketing stakeholders, identifying issues/challenges, outlining new opportunities for social distribution• Brand / Account responsibilities: EPICA WINES, HOW I MET YOUR MOTHER, BD MEDICAL, BLUE MAN PRODUCTIONS, DENMARK TOURISM BOARD, FINLANDIA VODKA• Work closely with creative and editorial teams to ensure social media plans and creative/measurement work are thoroughly aligned, client needs are met and quality levels are maintained• Manage / mentor a team of 1

Boston Heights, Ohio, Us

New York, Ny, Us

• A substantial strategy role among digital sales leadership, integrated marketing and business development teams creating a unique selling proposition• Glean consumer insights & perceptions through designing multi-platform custom research and applied panel work for brand positioning, trends, communications, and sales materials• Responsible for proactively articulating and distributing views and presentations of industry/category knowledge, interpreting syndicated rankings and social media and analysis relevant to music and entertainment categories• Manage vendor and technical teams to ensure research plans and measurement work are strategically aligned, client needs are met and quality levels are maintained• Responsible for oversight and negotiation of all research and vendor budgeting• .com brand responsibilities include: MTV.COM, MTVU COLLEGE NETWORK, MTVTR3S.COM, VH1.COM, CMT.COM, LOGO NETWORK• Managed and mentored a team of 2

New York, Ny, Us

• Managed and integrated reporting & systems during acquisitions and mergers of new brands brought into the Entertainment Group • Oversaw development and distribution of reporting and .com analyses to inform all MTV Networks’ [internal] clients (corporate, programming, marketing, press, quarterly performance, and finance)• Responsible for the interpretation of industry/category knowledge, performance tracking and analysis and various associated projects• .com brand responsibilities include: TV LAND, COMEDY CENTRAL, SPIKE TV, IFILM, ATOM.COM, GAMETRAILERS, X-FIRE• Work closely with project management and technical teams to ensure measurement, tracking plans and analysis are strategically aligned, client needs are met and quality levels are maintained• Built, managed and mentored a bi-coastal team of 3

New York, Ny, Us

• Oversaw development and distribution of reporting and .com analyses to inform MTV Networks [internal] clients (corporate, programming, marketing, press, and finance) • Responsible for the management of industry/category knowledge, performance tracking and analysis and various associated projects• • Brand responsibilities include: MTV.COM, MTVU COLLEGE NETWORK, MTVTR3S.COM• Work closely with project management and technical teams to ensure measurement, tracking plans and analysis are strategically aligned, client needs are met and quality levels are maintained• Managed and mentored a team of 3

Boston, Massachusetts, Us

• Manage and mentor mid-level supervisory staff. • Responsible for management of assigned accounts to include designing digital media strategies (pairing business challenges with relevant trends & behaviors), sharing of industry/category knowledge, media negotiations, interpretation and presentation of campaign performance• Main contact on accounts, responsible for relationships with key marketing stakeholders identify issues, develop new digital business opportunities• Key digital liaison between TV and print agency counterparts • Brand / Account responsibilities: DELTA AIR LINES -- managed digital media budgets of up to $10MM and monitored account profitability • Brand / Account responsibilities: HEINEKEN—manager of African-American strategy/outreach• Work closely with account, creative and measurement teams to ensure media plans and creative/measurement work are thoroughly aligned, client needs are met and quality levels are maintained• Responsible for oversight program budgets, including staffing and resource requirements

• Translate complex business needs and develop short/long term marketing objectives and create/apply targeted strategies, and tactics to meet those objectives • Maintain mid-level client relationships • Responsible for buy negotiation, budget allocation, and vendor management• Research, conceptualization, planning, scheduling, presentation and execution of integrated campaigns and promotions • Client account responsibilities include: DELTA AIR LINES, HEINEKEN – managed digital media budgets of up to $5MM+• Synthesize market research knowledge to drive business planning and decisions • Manage project and group workflow to deadlines• Manage / mentor a team of 2

Us

• Analyze online banner campaigns on various partner websites, and create weekly reports• Analyze web site traffic and create online activity reports• Analyze survey data results• Integrate campaign data with customer backend data• Database marketing• Monitor, track and measure unique visitor usage, and site activity to affect site enhancement and optimize content strategy• Develop and test email, and promotional campaigns to determine content and copy effectiveness• Work with technology group to create adhoc reports and design new reports• Quality assurance testing and proofreading

New York, Ny, Us

• Provide and communicate direct marketing and direct response, analytical solutions across seven book clubs (Quality Paperback Books, Book of the Month, History Book Club, One Spirit, The Good Cook, Crafter’s Choice, Children’s Book of the Month)• Report gross/net sales (fiscal & quarterly), units, profit and loss, conversion, forecasts, repeat visits and usage per club• Compare sales to user buying history, and patterns, and as it relates to content optimization in an effort to gain insight into consumer retention• Understand financial impact (profit & loss) on consumer and brand strategies• Monitor, track and measure unique visitor usage, and site activity to affect site enhancement and optimize content

Cincinnati, Ohio, Us

• Manage a department of analysts responsible for evaluation of effectiveness; assist in, & oversee all aspects of campaign/project reporting, data integrity, methodology, strategy and formal presentation• Develop methodology for definition of testing, tracking, and measurement• Client account responsibilities include: AVIS, Cherry Coke, Compaq, Fox Films, Lego, Schering-Plow• Develop internal data processes and organizational workflow within Marketing Solutions * Investigate and evaluate various ad servers, tracking tools and CRM solutions to determine capabilities and assess their potential value to clients

Cincinnati, Ohio, Us

• Integrate analysis and action plans, isolating influencers, articulating and recommending new strategic direction for future efforts, ultimately serving to facilitate relationships and maximize client’s ROI• Client account responsibilities include: AccentHealth.com, AVIS, Boo.com, JP Morgan Chase • Train analysts in New York and London all aspects of marketing campaign performance, analysis, process, technique, interpretation, optimization, reporting, and presentation• Liaise and manage communications with global Analysis Departments within Organic Inc. for knowledge sharing and updates in research/analysis, technology, techniques, and information• Serve as a coordinator for the support of strategists with interview results

Cincinnati, Ohio, Us

• Identify needs and develop short/long term online/offline media objectives and create/apply strategies, and tactics to meet those objectives• Research, conceptualization, planning, scheduling, presentation and execution of online, email, outdoor and print media campaigns and promotions• Client account responsibilities include: AccentHealth.com, AVIS, CD Now, ibeauty.com – managed digital media budgets $500K+• ROI analysis for measurement, optimization and improvement of operations• Responsible for the negotiation, budget planning/allocation, and media buying process• Manage client requisitions, insertion requests and procedures• Manage media utilizing 3rd party adserving• Analyze, interpret and present site tracking and audit data

• Planned media and affiliate campaigns, and compare efficiencies across sites • Major client account responsibilities have included: Buena Vista Home Entertainment, Disney.com, Disney Interactive, NetGrocer, Walt Disney/Touchstone Pictures• Manage client authorizations, and insertion requests and procedures• Maintain in-house database and Intranet of client specific information• Provide analytical reporting of advertising, identify areas of optimization and provide recommendation

New York, Ny, Us

• Compiled data and performed analysis structures for goods, housing and per diems• Interpreted impact of inflation rates and currency fluctuations• Determined appropriate compensation for expatriates• Edited price files, index analysis and currency conversions• Administered client services relating to expatriate policies

New York, Ny, Us

• Maintain management database• Desktop publishing; prepare marketing materials, merge mailings & newsletters• Organize and sustain efficient office functions and procedures for staff of 13• Assist in Internet site development and web page maintenance

B.A., Sociology

Interior Space Planning

Consumer Marketing

Sas: A Non Programming Approach

Consumer Behavior, E-Commerce, Marketing