Dan Acree Email & Phone Number

Acree Creative provides clients with consulting and project work for Brand Development, Ad and Promotional Campaigns, Event Publicity, and Public Relations.

Sherman Tx

When I arrived, TAPS had a dated brand and community image without direction or discipline. I began a process of updating the agency’s look by redesigning the brand. During the agency’s expansion from 6 to 17 counties, marketing and public relations played a key role in improving community and customer relationships, in spite of serious operational challenges. Created a new revenue stream that generated over $300,000 in transit advertising income. Before departing, I managed the agency’s public profile in the media during a overwhelming financial crisis.

Sherman Tx

Texoma Living! was a "regional" magazine covering the Texoma area of Northeast Texas and Southeastern Oklahoma. Over four years, 19 issues were published.

Denison Tx, Richardson Tx

Managed the introduction of the Hummer H2 in Georgia and North Carolina, using event promotion and proactive sales promotions. Created promotional partnerships for clients to extend the value of their media, developing over $3 million in value-added in a single year.

The commercial radio industry's leading independent newsletter for major market marketing and promotion directors . Also published a series of best-selling guides for National Association of Broadcasters.

Managed all media placement for audience promotion. Coordinated partner promotions with Oakland Athletics as flagship radio station for game broadcasts. Developed and implemented all audience contests and on-air promotion. Planned and staged major events including the internationally-covered "Beatles Last Concert Anniversary" at San Francisco's Hard Rock Cafe.

Hollywood Ca

I left the independent PR business to join KIIS-FM as Director of Marketing in 1987. During my time at KIIS-FM, it was the #1 revenue-generating radio station in America. Managed a multi-million dollar advertising budget including the largest outdoor and transit campaign in Los Angeles.Worked with major record companies, movie studios and venues to promote special events and audience promotions.Proud Moment for a Baby Boomer: Responsible for getting a star on Hollywood Boulevard for Clayton Moore, television's The Lone Ranger.

Beverly Hills Ca

Managed entertainment accounts including Universal Studio Tour launch of the King Kong attraction. Senior publicist for the backstage area of the 26th Annual Grammys® Awards. Co-managed telecast publicity for the 1986 Miss Universe, Miss USA and Miss Teen USA Pageants on CBS-TV. Other clients included Gannett Broadcasting's Rick Dees at KIIS-FM,

Burbank Ca

Represented entertainment personalities and companies including Frankie Valli, Wolfman Jack, Peaches & Herb, Rick Dees, Manhattan Transfer, Larry Wilcox (CHiPs-NBC), Jenilee Harrison (Three's Company-ABC), Stephanie Mills, Michael Franks, France Joli, Bennie Mardones, and many others.

Hollywood Ca

Managed all marketing, advertising and promotion for Wolfman Jack's radio syndication company (Audio Stimualtion) and personal appearances, worldwide.

Worked part time locally near Fort Hood TX while still in the U.S. Army. Became a program director as FM radio was emerging and displacing AM radio as primary source of music on broadcast radio. Developed strong promotion and communications skills.

Fort Hood, Tx

Public Information Office, 2nd Armored Division

Los Angeles Metropolitan Area

Played that funky cowboy music working overnights at KFOX 1280 AM, L.A.'s top-rated country music radio station, while attending Paramount High School.