Orchestrated multi-channel employee engagement campaigns to support corporate responsibility programs, employee wellness activities and brand transformation initiatives – worked with clients to define program goals, crafted campaigns that leveraged digital solutions to create immersive employee experiences (gamification, user generated content, microsites); developed comprehensive communications plans to encourage employee participationFormulated change communications strategy to support client’s shift toward simplification and new ways of working – plan promoted early process improvement successes, drew on support from influencers within the company, encouraged employees to take ownership of their role and internalize the behaviors that defined the company’s culture Led redesign of nine Diversity & Inclusion Employee Resource Group SharePoint sites – collaborated with stakeholders to arrive at site layouts that provided a cohesive look and feel while honoring each group’s individual spirit and purposeCreated videos to support senior leadership town hall presentations and employee engagement campaigns – provided direction on overall messaging and creative approach, project managed productionWrote employee profiles and patient-focused feature stories for company newsletters, intranets and corporate websites; authored article published on Ragan.comOversaw the launch of intranets and external websites - gathered requirements from all stakeholders, performed content analysis, established project plan, monitored progress across all workstreams (design, development, editorial), facilitated legal and stakeholder reviews, formulated QA testing plans Developed content marketing plan to support SPI Group’s business development objectives – directed editorial strategy for SPI Insights blog posts and white papers, conducted email marketing campaigns, created social media posts

Worked with senior leadership and external agency partner to shape brand voice and customer value proposition. Developed marketing strategy to deliver against brand awareness and website traffic goals. Directed creative development of all national advertising campaign materials – TV spots, online display, newspaper, radio. Managed $10 million media budget - reviewed P & L statements and submitted monthly reforecast.Served as corporate brand ambassador - presented national advertising strategy to franchisees at regional conferences. Managed creative development of ad templates to facilitate pull-through of brand message at local office level. Contracted with external agency to plan and execute national sweepstakes promotion; supervised development of all creative assets.

Crafted messaging to inform and inspire the brand’s 90,000+ franchisees and realtors. Managed content for company intranet that was the central repository for listing presentation materials, marketing collateral and branded templates. Re-designed intranet to provide a more intuitive user experience - consulted with stakeholders to gather requirements; project managed design and development by external agency partner. Executed multi-channel communications plan to promote new intranet which produced an increase in site traffic from all user groups.Maintained editorial calendar and wrote feature stories for three e-newsletters. Implemented comprehensive communications plans to drive use of marketing products by franchisees and realtors.

Wrote press releases promoting franchise expansion, property enhancements, customer loyalty programs and partnerships for Ramada and Howard Johnson hotel brands.Cultivated relationships with hospitality trade press and consistently secured coverage. Tracked press coverage and prepared summary reports for senior leadership.Prepared media kits. Wrote feature stories for internal newsletters distributed to franchisees. Supervised design and print production of newsletters.