Dana Holmes Email & Phone Number

Grand Prairie, Tx, Us

Frisco, Texas, United States

• Develop and execute strategic marketing plans for new venue to drive brand awareness and increase customer bookings.• Oversee digital marketing initiatives, including SEO/SEM, social media, AI, and email marketing campaigns.• Manage team and vendors to ensure alignment and execution of marketing and sales strategies.• Analyze market trends and customer insights to identify opportunities for growth.• Utilize and managed CRM systems, marketing automation tools to track customer… Show more • Develop and execute strategic marketing plans for new venue to drive brand awareness and increase customer bookings.• Oversee digital marketing initiatives, including SEO/SEM, social media, AI, and email marketing campaigns.• Manage team and vendors to ensure alignment and execution of marketing and sales strategies.• Analyze market trends and customer insights to identify opportunities for growth.• Utilize and managed CRM systems, marketing automation tools to track customer interactions and nurture leads.• Establish and maintain relationships with key stakeholders, including event planners, vendors, and media outlets, to enhance brand visibility and generate strategic partnerships.• Analyze market trends, customer feedback, and competitor activities to identify opportunities for growth and implement innovative marketing initiatives. Show less

Dallas, Texas, United States

• Developed and executed comprehensive marketing strategies for entrepreneurs and small businesses across various industries, resulting in a 20% increase in new revenue for clients.• Conducted in-depth market research and competitor analysis to identify target audiences, market trends, and growth opportunities.• Created compelling marketing collateral, including website content, social media posts, email campaigns, and press releases, to effectively communicate brand messages and drive… Show more • Developed and executed comprehensive marketing strategies for entrepreneurs and small businesses across various industries, resulting in a 20% increase in new revenue for clients.• Conducted in-depth market research and competitor analysis to identify target audiences, market trends, and growth opportunities.• Created compelling marketing collateral, including website content, social media posts, email campaigns, and press releases, to effectively communicate brand messages and drive customer engagement.• Implemented SEO strategies to improve online visibility and organic search rankings, resulting in a 30% increase in website traffic and lead generation.• Utilized data analytics tools to track and analyze campaign performance, making data-driven decisions and optimizing marketing efforts.• Collaborated with external resource experts, including graphic designers, web developers, and sponsors, to ensure the successful execution of marketing initiatives.• Provided strategic guidance and recommendations to clients, helping them align their marketing goals with their business objectives. Show less

Dallas-Fort Worth Metroplex

• Spearheaded the transformation of AA Cargo’s marketing and sales operations from manual to fully automated systems, achieving a 45% increase in ROI and a 35% reduction in operational costs.• Developed key business metrics based on customer engagement rates, resulting in a 25% increase in targeted marketing effectiveness.• Led a team of professionals in implementing new automation platforms and CRM databases integration, resulting in a 40% improvement in sales lead generation and… Show more • Spearheaded the transformation of AA Cargo’s marketing and sales operations from manual to fully automated systems, achieving a 45% increase in ROI and a 35% reduction in operational costs.• Developed key business metrics based on customer engagement rates, resulting in a 25% increase in targeted marketing effectiveness.• Led a team of professionals in implementing new automation platforms and CRM databases integration, resulting in a 40% improvement in sales lead generation and follow-up processes.• Managed a $10MM annual budget, optimizing campaign effectiveness through A/B testing and performance analysis, leading to a 20% increase in overall campaign ROI within first 3 months.• Designed and wrote copy for print and digital marketing content, maintaining company brand and quality standards, and achieving a 30% increase in content engagement.• Responsible for customer profiling/personas, segmentation analysis, market research and marketing KPI reporting. • Supported Product Managers by developing go-to-market plans, contributing to a 15% increase in product line revenue.• Worked as the liaison between marketing communications, IT, Web, Developers, legal, and compliance teams, resolving complex business issues and improving cross-functional collaboration by 20%.• Applied analytical methodologies to customer data, identifying target audience segments and improving customer journey mapping, resulting in a 25% increase in customer retention rates.• Maintained and presented custom reports and data analytics to stakeholders and enterprise executives, driving strategic decision-making that led to a 20% increase in marketing campaign effectiveness. Show less

Irving, Texas

• Developed and executed marketing campaigns across multi-channels, including digital, social media, print, ecommerce, distributers, direct mail and influencers for 1,300 stores in 49 states and Canada. • Managed vendor and/or agency partners to meet deadlines, improve customer experience, and drive sales, resulting in a 25% improvement in campaign efficiency.• Developed integrated marketing and sales strategies, working closely with buyers and sales teams, leading to a 20% increase in… Show more • Developed and executed marketing campaigns across multi-channels, including digital, social media, print, ecommerce, distributers, direct mail and influencers for 1,300 stores in 49 states and Canada. • Managed vendor and/or agency partners to meet deadlines, improve customer experience, and drive sales, resulting in a 25% improvement in campaign efficiency.• Developed integrated marketing and sales strategies, working closely with buyers and sales teams, leading to a 20% increase in forecasting accuracy.• Worked closely with buyers and sales teams to develop integrated marketing and sales strategies, improving cross-functional collaboration and achieving a 15% increase in campaign success rates.• Monitored and reported on campaign performance, providing insights for optimization that resulted in a 20% increase in ROI.• Managed $300K marketing budgets and allocated resources to maximize ROI, achieving a 15% reduction in marketing costs. Show less

Dallas, Texas, United States

• Responsible for print product marketing, service and solutions based on business objectives. • Managed national acquisition campaigns, testing multiple promotions tactics, and attracting new business, resulting in a 25% increase in new customer acquisition.• Led complex projects with cross-functional teams to implement automated payment processes and communication strategies, exceeding bi-annual enrollment and revenue goals by 20%.• Responsible for customer profiling, segmentation… Show more • Responsible for print product marketing, service and solutions based on business objectives. • Managed national acquisition campaigns, testing multiple promotions tactics, and attracting new business, resulting in a 25% increase in new customer acquisition.• Led complex projects with cross-functional teams to implement automated payment processes and communication strategies, exceeding bi-annual enrollment and revenue goals by 20%.• Responsible for customer profiling, segmentation analysis, VOC and marketing KPI reporting. • Developed and wrote marketing content for various channels, achieving a 30% increase in customer engagement.• Managed the first email automation platform and CRM systems, driving incremental revenue and increasing transactions by 20%.• Worked across FedEx operating companies to align customer engagement procedures and value propositions, resulting in a 25% increase in enterprise initiative success.• Provided marketing support to national sales and operations teams, obtaining multi-tiered business accounts and increasing revenue by 20%.• Conducted market research and competitive analysis to inform strategies, leading to a 30% improvement in campaign performance.• Developed an automated tool to help sales calculate customer value and streamline the selling cycle, reducing the sales cycle time by 25%. Show less

Dallas, Texas, United States

• Provided marketing support to national sales and operations teams to obtain multi-tiered business accounts. • Leveraged Sales Force to orchestrate account programs, communications, tradeshow signage and promotional materials to sustain growth. At FXO, • Developed an automated tool to help sales calculate customer value, identify needs and match FXO business solutions; which streamlined and reduced selling time cycle. • Appointed to manage FXO first customer relationship program… Show more • Provided marketing support to national sales and operations teams to obtain multi-tiered business accounts. • Leveraged Sales Force to orchestrate account programs, communications, tradeshow signage and promotional materials to sustain growth. At FXO, • Developed an automated tool to help sales calculate customer value, identify needs and match FXO business solutions; which streamlined and reduced selling time cycle. • Appointed to manage FXO first customer relationship program which generated leads, helped identify customers by segment to deliver 1to1 communication. The award winning program increased revenue, business accounts, reduced churn rates and improved overall customer relations. • Took on challenging roles and leading complex projects as marketing lead with a cross functional team to implement FXO’s automated payment process and communication strategy which exceeded bi-annual enrollment and revenue goals. Show less

Dallas,

• Identified and pursued new market opportunities to expand business reach and revenue.• Developed and executed go-to-market comprehensive marketing strategies to promote K-12 educational technology products and services to students, parents, and educators, for US Northeast Region.• Collaborated and managed expectations amongst internal stakeholders such as, R&D, product development, operations, finance, sales and the senior leadership team. • Conducted market research and analyses… Show more • Identified and pursued new market opportunities to expand business reach and revenue.• Developed and executed go-to-market comprehensive marketing strategies to promote K-12 educational technology products and services to students, parents, and educators, for US Northeast Region.• Collaborated and managed expectations amongst internal stakeholders such as, R&D, product development, operations, finance, sales and the senior leadership team. • Conducted market research and analyses to identify target markets, customer needs, and competitive landscape. Utilized insights to develop compelling value propositions and marketing messages.• Created and managed marketing campaigns across various channels, including digital advertising, email marketing, content marketing, social media, and events, to drive lead generation and customer acquisition.• Responsible for collaboration deal with major network by landing product placement deal on CBS prime time show, NUMB3RS.• Conducted market research and competitive analysis to inform market entry strategies.• Developed partnerships and collaborations to enhance market presence and visibility. Show less

Dallas, Texas, United States

• Developed the soft launch strategy including identifying target audience, wholesale/retail price point, educating influencers and training early adopters to gain advocates and gauge sales projections. • Managed executive’s expectations by reporting development, timelines and budget weekly.• Provide input on product positioning, feature prioritization, and market trends.• Developed and maintained marketing collateral, including brochures, presentations, case studies, and website… Show more • Developed the soft launch strategy including identifying target audience, wholesale/retail price point, educating influencers and training early adopters to gain advocates and gauge sales projections. • Managed executive’s expectations by reporting development, timelines and budget weekly.• Provide input on product positioning, feature prioritization, and market trends.• Developed and maintained marketing collateral, including brochures, presentations, case studies, and website content, that effectively communicated value proposition and differentiation.• Responsible for planning and execution of tradeshows and event marketing in collaboration with sales and product managers including sourcing conference venues, vendors, lead generation, speakers, training, staffing and promotional materials.• Conducted training on new marketing initiatives, product updates, and competitive positioning for the sales team. Equipped the sales team with the knowledge and communication tools needed to effectively sell TI solutions. Show less

Dallas/Fort Worth Area

Directly responsible for maintaining corporate accounts while developing, executing and streamlining national print and direct mail campaigns for local franchise owners. Lead and managed programs with ad agency affiliates for national brands such as Sally Beauty and YUM Brands which resulted in ROI by 20% in rural area. I delivered metrics and gap analysis to determine the effectiveness of each campaign. I helped clients profile and identify ideal audience using Geo Targeting Database tracking… Show more Directly responsible for maintaining corporate accounts while developing, executing and streamlining national print and direct mail campaigns for local franchise owners. Lead and managed programs with ad agency affiliates for national brands such as Sally Beauty and YUM Brands which resulted in ROI by 20% in rural area. I delivered metrics and gap analysis to determine the effectiveness of each campaign. I helped clients profile and identify ideal audience using Geo Targeting Database tracking systems. Show less

Dallas Area

I developed B2B corporate branding & communication campaigns, and creative employment acquisition recruitment advertisement for domestic and international companies nationwide. Purchased print and digital media for ad placement. Responsible for creative writing, graphic designs, development of collateral.Managed effective marketing plans, project trafficking, research, and activity reports. Worked with project team members to develop timelines, budgets and expectation… Show more I developed B2B corporate branding & communication campaigns, and creative employment acquisition recruitment advertisement for domestic and international companies nationwide. Purchased print and digital media for ad placement. Responsible for creative writing, graphic designs, development of collateral.Managed effective marketing plans, project trafficking, research, and activity reports. Worked with project team members to develop timelines, budgets and expectation deliverables. Recognized for selling the highest number of new/interactive media throughout the agency. Show less

Bachelor Of Science, Marketing

Activities and Societies: American Marketing Association FedEx Rising Star Winner for Leadership, Results and Teamwork in 2009, 2010.

Bachelor Of Business Administration (Bba), Business Administration And Management, General