Dana Jacob Email & Phone Number

California, United States

• Owned and executed analytics projects end to end, translating ambiguous objectives into well-defined research projects through cross-functional collaboration
• Queried, analyzed, and interpreted complex data in SQL and SPSS, extracting actionable insights for data-driven decision-making
• Designed and built comprehensive data tracking solutions for Meta's new careers site, ensuring accurate and complete data flows for benchmarking and measuring the effectiveness of marketing campaigns
• Deployed Tableau to create comprehensive dashboards, enabling interactive real-time access to crucial data while saving the company hundreds of hours per week of manual data manipulation

• Led end-to-end execution of global tracking programs and ad hoc studies, from formulating research questions to delivering actionable insights to diverse audiences
• Synthesized research data with internal behavioral data into cohesive narratives that informed critical product and marketing decisions.
• Headed conjoint study arriving at Facebook Business’ first brand mission statement that resonates with advertisers and offers clear differentiation from competitors
• Coded in SQL to query large datasets and create data pipelines

Executed qualitative research in 30+ countries to measure resellers’ performances against Apple’s service standards.

• Executed Global CSAT Tracking studies and Brand Health Tracking studies
• Headed rebranding research leading to a new company logo, revitalizing Yahoo's brand image
• Integrated survey data, behavioral data, and traffic logs creating comprehensive datasets revealing relationship between customer product adoption and their perception
• Built Social Media Listening and Analytics program (NLP), enabling sentiment analysis for enriched insights and storytelling
• Automated global tracking study processes, reducing report turnaround time by 44% and saving $600K annually.

• Owned and executed research for Online Sales Path and Online Brokerage teams
• Led Customer Satisfaction Trackers end to end with Ridge Regression and Kano modeling for improved customer satisfaction by identifying customer delights and pain points

• Executed multi-million dollar research studies for major technology clients spanning 50+ countries, including Intel Global Brand Health Tracking Study and IBM Global Customer Satisfaction Tracking Study

• Programmed large-scale data processing projects end to end using Quantum and SPSS

Mba & Ma In Applied Economics, Dual Master Program

Ba, Macro Economics