The future is old. And the future is here. Accelerate your growth in the 50+ market with actionable strategic recommendations and powerful insights derived from bespoke consumer research among adults aged 50+ and their caregivers.Morning Light Strategy helps AgeTech, senior living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants, behaviors and opinions of adults aged 50+ and their caregivers.

Provide guidance on study design and interpretation. Listen to clients' needs and ensure we deliver learning to grow their business with new, insightful learning about their target audience.

Collaborated with cross-functional teams to identify, develop and implement strategic plans. Understood human needs by interpreting thoughtfully-designed market research. Built protocols specific to fit-for-purpose innovation programs, leveraging agile, lean methods as well as advanced statistical solutions. Mentored on research fundamentals by creating a continuous learning environment within my team. Integrated knowledge from primary and secondary research to deliver actionable insights. Presented data-driven, strategic recommendations and implications to a wide array of audiences ranging from one-on-one conversations to large presentations; junior staff to senior executives. Guided clients through market research process from initial design to the final presentation. Managed a team of up to 16 people, guiding each of them in career development. Collaborated across Ipsos Service Lines to drive business by better meeting our clients' needs.

Coordinated cross-divisional focus for primary accounts, including advertising research, customer loyalty, corporate reputation, and custom qualitative and quantitative research solutions. Summarized data findings into actionable recommendations for clients. Led staff, including account managers and project directors.

Initiated and developed relationship with new client, resulting in the second-largest U.S. account. Worked with clients’ senior leadership to form lasting partnerships. Recommended customized study designs based on specific objectives. Wrote new business proposals. Managed two direct reports while meeting multiple priorities for various constituents.