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๐ข๐น๐ฑ๐ฒ๐ฟ ๐ฎ๐ฑ๐๐น๐๐ ๐ฑ๐ฟ๐ถ๐๐ฒ ๐บ๐ผ๐ฟ๐ฒ ๐๐ฝ๐ฒ๐ป๐ฑ๐ถ๐ป๐ด -๐ฎ๐ป๐ฑ ๐บ๐ผ๐ฟ๐ฒ ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป - ๐๐ต๐ฎ๐ป ๐๐ผ๐ ๐๐ต๐ถ๐ป๐ธ.
Morning Light Strategy helps brands and organizations uncover what really motivates todayโs aging consumers and older adults - and turn those insights into action.
Weโre a boutique research and strategy firm that helps our clients:
โ Understand the shifting behaviors, needs, and values of aging consumers and older adults
โ Design products and services that resonate across generations
โ Build messaging rooted in real experiences - not tired stereotypes
โ Surface the โtipping pointsโ that drive action and unlock opportunity
๐ช๐ต๐ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต ๐๐?
Because aging is not a niche. Itโs where the next big consumer shifts will happen first.
Weโve partnered with organizations across industries, from health and wellness to CPG to senior living, to reframe how they think about aging and design for whatโs next. Recent work includes:
โข Innovation strategy and in-depth user insight with ๐๐ด๐ฒ๐น๐ฒ๐๐ ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป
โข A national caregiving study with ๐ ๐ฃ๐น๐ฎ๐ฐ๐ฒ ๐ณ๐ผ๐ฟ ๐ ๐ผ๐บ
โข Health and wellness research with ๐๐น๐ถ๐ด๐ป๐ฒ๐ฑ ๐ ๐ผ๐ฑ๐ฒ๐ฟ๐ป ๐๐ฒ๐ฎ๐น๐๐ต
โข Foundational research on older consumers for a ๐ด๐น๐ผ๐ฏ๐ฎ๐น ๐ณ๐ผ๐ผ๐ฑ ๐บ๐ฎ๐ป๐๐ณ๐ฎ๐ฐ๐๐๐ฟ๐ฒ๐ฟ
โข Global research on 50+ adults to support a ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ด๐ฒ๐ป๐ฐ๐'๐ thought leadership strategy
Whether you're a Fortune 500 brand, a mission-driven nonprofit, or a startup building the next big thing in AgeTech, we help you uncover what matters most to midlife, aging, and older adults - and what to do about it.
Letโs stop designing for yesterdayโs version of old.
๐ง๐ต๐ฒ ๐ณ๐๐๐๐ฟ๐ฒ ๐ถ๐ ๐ผ๐น๐ฑ. ๐๐ป๐ฑ ๐ถ๐โ๐ ๐ณ๐๐น๐น ๐ผ๐ณ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐.
Company Details
- Employees
- 3
- Founded
- -
- Address
- Chicago, Il, Us
- Industry
- Market Research
- Keywords
- consumer insight, market research, 50+, Baby Boomers, AgeTech, Senior Living, Consumer Brands, Strategic Insight, Innovation Research, Marketing Research, marketing strategy, quantitative research, qualitative research, Segmentation, Brand Positioning, Decision Journey, Ad Testing, Concept Testing, Product Testing, User Testing.
- HQ
- Chicago, IL
Morning Light Strategy Questions
Morning Light Strategy's website is https://www.morninglightstrategy.com/
Morning Light Strategy's LinkedIn profile is https://www.linkedin.com/company/mlightstrategy
Morning Light Strategy has
3 employees.
View email and phone details for 3
employees at Morning Light Strategy.
Morning Light Strategy's industry is
Market Research
Morning Light Strategy's top competitors are
Catalyx,
Silver Marketing Association,
Sunshine Home Share Colorado,
Ageless Innovation, Llc,
Ipsos,
New Orleans Pride,
Develop Bright,
Tech You Kindly, Ltd,
Medtrans Go, Inc.,
Harmony Voyages.
Morning Light Strategy's categories are Market Research
Morning Light Strategy's founding year is 2023
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Top Morning Light Strategy Employees
-
Nicole Munsey
President & Co-Founder | Human Insight Strategist Focused On 50+ Consumers | Inclusive Insights Advocate
New Orleans, Louisiana, United States, United States5thecatalyx.com, gmail.com, ipsos.com, tulane.edu, eggstrategy.com2 +120321XXXXX
-
Dana Keilman
Morning Light Strategy Co-Founder, Ceo
Elmhurst, Illinois, United States, United States
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