The future is old. And the future is here. Accelerate your growth in the 50+ market with actionable strategic recommendations and powerful insights derived from bespoke consumer research among adults aged 50+ and their caregivers.Morning Light Strategy helps AgeTech, senior living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants, behaviors and opinions of adults aged 50+ and their caregivers.

Oversaw key client accounts, built client relationships, developed custom research designs, delivered custom primary research analysis and reporting, designed bespoke report templates, created sales enablement materials and strategies, created proposals, and ensured excellence in delivering strategic insights and compelling reports.

Responsible for establishing Catalyx USA and driving revenue growth in the Americas region, leading annual development and deployment of global Commercial Strategy, and co-leading development and delivery of overall global company strategy and vision as a member of the Executive Leadership Team.• Tripled US revenue in Year 2 from despite global pandemic and recessionary economy.• Grew US team from 2 employees to 6 employees in 2 years, leading recruitment process and hiring decisions.• Led successful commercial development and launch of Consumer Activation System™ in 2020, including articulation of research methodologies and designs, commercial positioning and strategy, sales enablement materials and training, marketing strategy and content, and overhaul of pricing model.• Created and presented thought leadership at Quirk’s 2020 Virtual Conference (Avoiding Blind Spots in Your Research with a 360-Degree View).• Lead annual development and deployment of Global Commercial and Marketing Strategy.• Lead annual execution against commercial strategy, including global commercial and marketing budget management, successfully delivering against or exceeding all objectives and goals in 2020

Senior team leader and trusted advisor responsible for growing and managing client relationships on the largest (over $10 million annually) account in the Ipsos Marketing business unit, delivering thought leadership and strategic consulting guidance across foundational and innovation research in multiple consumer products categories globally.• Drove significant sales of new analytical models, new methodologies, and innovation and strategy workshops with existing clients, as well as winning an incremental large-scale multi-year product testing program.• Lead role in facilitating strategic learning and guidance, as well as analytic and operational training and program roll-out, to new client business units and personnel following significant client business acquisition.• Managed and developed a team of Directors and Account Managers (4 Directors, 4 Account Managers). • Published thought leadership via contribution to the Ipsos external blogs and publications. • Led multiple insights workshops with key client stakeholders (including C-suite) across research, marketing, and R&D, synthesizing foundational and innovation research to inform innovation, marketing, and market entry strategies for global brands and businesses.

Leveraged subject-matter expertise to establish employee-focused primary research function within Walmart US. Initiated and managed primary research projects, developed processes and protocols for research execution, managed vendor selection, and provided data-driven insights in order to bring the Voice of the Associate into strategic HR decision-making.

Generated Year 1 Revenues of $75,000 and incorporated business while pursuing full-time MBA/MGM degrees. Published monthly series of household products articles for Mintel International on a long-term contract. Completed 16 projects for Ipsos, using data-driven insights to prepare analytical presentations and marketing strategy recommendations for firm’s consumer goods clients. Provided market sizing and research services for two New Orleans-based consumer products start-ups.

Served as lead analyst for Household and Personal Care Market Intelligence Platform (full time from 03/11 - 08/11, freelance 08/11 - 05/13). Published 16 monthly thought leadership articles discussing current issues and emerging trends in corporate and brand strategy, innovation and consumer behavior across international household product markets.

Oversaw the worldwide implementation and maintenance of $3 million global New Product Development research program for a multinational pharmaceutical company, developing program guidelines ranging from financial and operations management to research design, analysis and reporting, for Account Teams in 35 countries.

Served as primary client service consultant for the emerging markets research division of a global household products firm. Grew account sales volume (personally generating $1.3 million) by working closely with clients to understand needs, design research methodologies, oversee project implementation and data collection, analyze data, including advanced analytics, and generate compelling and impactful insights delivered in comprehensive and dynamic deliverables. Recognized company-wide for initiative in developing new sales model. Managed and mentored junior client service staff.