Let me help make your digital project a success! Leverage my years of experience in Project Management, Business Process Analysis, and Digital Strategy. Visit https://www.danashubat.com/ to learn more about my services and experience.

Project Manager for complex B2B ecommerce launch. Managed wide-reaching effort which included the company’s first digital catalog and customer-facing pricing strategy, creation and optimization of 350+ pages of expert content, and refinement of key internal business practices to support ecommerce and ensure a seamless online/offline customer experience. Within 12 months of launch, site traffic and web lead generation increased significantly.Managed integration of Marketing data across disparate systems including CMS, CRM, Google Analytics and marketing automation platforms. Established integrated analytics strategy to support data-driven campaign strategies. Created sustainable, meaningful KPI reporting for Marketing and Sr. Management audiences. Led cross-organizational team to design and launch company intranet. Established content strategy and managed fledgling team of content providers. Achieved 75%+ employee adoption within six months.Led a team of marketing professionals to deliver a diverse range of initiatives. Responsible for strategic alignment and prioritization of campaigns, budget management, resource planning, internal communications regarding marketing initiatives, KPI analysis, and reporting results to senior management team and key vendor partners.

Provided consulting and account management for B2C and B2B clients in the areas of digital strategy, online user experience and omni-channel campaign strategy. Established campaign success metrics, implemented analytics and delivered business-driven KPI reporting. Managed cross-functional teams to specify, build, test, deploy, support and analyze digital projects.

Instructional designer and classroom trainer for CRM consultancy. Served external clients, developing self-paced and instructor-led courses. Delivered technical courses to support custom systems implementation.

Designed technical training programs to support implementation of enterprise systems. Performed needs analysis, research, and curriculum design. Managed training teams and program implementation where needed. Lead long-term engagements with client teams to incorporate new technology into business processes. Provided technical and consultative support to my client base.