Dana Cohler Moncrief Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

El Segundo, Calif.

Lead public relations and influencer campaigns, including global and national product launches, media events, paid integrations, major trade shows and news bureau for more than 20 product launches per year

Greater Los Angeles Area

Create and manage strategic public relations and influencer programs designed to build brand preference, drive consumption and create buzz on behalf of POM Wonderful, Wonderful Pistachios, Wonderful Halos and FIJI Water.

Clients: Corporate and government agencies, public relations firms and consumer brands - Developed and executed strategic marketing plans, created press and promotional materials, provided media relations and event planning support

New York, NY

- Temporary position screening and credentialing more than 1,000 national and international journalists for CGI’s Annual Meeting; managed on-site press registration, supervised volunteers - First point of contact for interview requests; collaborated with communications team on story development and pitch angles

- Created and implemented strategic integrated marketing campaigns: Spearheaded menu redesign and quarterly production, website redesign, ongoing content creation, copywriting and photography- Directed qualitative and quantitative consumer research- Led cross-functional team for new product research, development, testing and launch- Provided field.

Clients: National and local restaurants, public relations agencies-Wrote press materials, key message platforms, marketing and promotional materials -Provided media relations, event planning and local marketing support for new and existing restaurants and products-Managed digital content, photo shoots and menu production

- Established public relations and marketing department; created branding and communications campaigns for casual restaurants, consumer packaged goods (Appetizers, Coffee, Cooking Sprays, Cookware, Pizza, Soups) and corporate initiatives.

Clients: Dole, Nestlé USA, The Ritz-Carlton, Laguna Niguel-Developed, managed and presented comprehensive PR plans for prospective and existing clients. Grew client business 300 percent in one year to become the largest client in the consumer practice.

Clients: Crystal Cruises, Domaine Chandon, Farmer John, General Motors, Green Valley Ranch Resort, Nestlé USA, Sunkist Growers, Inc.-Developed and managed launch and ongoing PR campaigns for consumer, food, travel and automotive accounts: oversaw media tours and special events

Clients: Hyatt Hotels, International House of Pancakes (IHOP), Madame Tussaud’s, Pacific Theatres, Stratosphere Hotel & Casino, United States Postal Service-Developed media materials, annual plans and monthly reports for consumer, entertainment, travel and food accounts; planned, coordinated and staffed national and regional press events