Responsible for developing and overseeing the execution of consumer experience strategy and owned channel development for the PRUSA portfolio.- Relaunched consumer care department streamlining and standardizing consumer care technology for the portfolio and introducing data and insights for consistent optimization and maintenance- Conducted a website assessment across 13 brands resulting in transformative learnings that are being utilized to build an enterprise strategy for website innovation

Briefed and managed agency teams to execute media-to-shelf marketing campaigns.- Led Holiday IAT meetings including maintaining, tracking, and updating project timelines and deliverables across agencies.- Developed and presented influencer brief, website brief, and PR brief for ensuring cross agency alignment.

Planned and executed data-backed marketing campaigns, ensuring relevancy on digital channels.- Co-led Absolut's Summer campaign incorporating consumer insights and learnings for the first time. Demonstrated agility and enthusiasm diving into projects where needed, supporting the planning of Holiday and Pride.- Co-managed creative agency relationship where final assets tested above industry norm for all creative KPIs, including: Stopping Power, Appeal, Relevance, and Brand Recall.- Oversaw digital video creation securing the #2 spot for top sponsored videos on Facebook in the past year.

Collaborated with team to manage and create a cohesive brand presence across Rachael Ray's 11 businesses. Conducted and project managed marketing initiatives including website launches, social media, packaging design, newsletter redesign, and content production.-Managed and grew Instagram account to 757K followers in under four years.-Worked with team to oversee eCommerce launch from ideation to execution.-Produced digital brand guidelines for furniture retailers to promote the Rachael Ray Home launch in 500 doors nationwide.

Created compelling visual and narrative content for site, RachaelRay.com, managed and maintained social profiles reaching 4M people, and spearheaded social media reporting on ways to improve growth.-Collaborated with creative agency to produce snackable social media video content.-Implemented monthly digital marketing reports including performance metrics and learnings tooptimize future content and improve results.

Provided leadership for team which created and managed social media content calendars and paid media. Executed creative campaigns by managing deadlines and communications on behalf of clients including Waldorf Astoria and Bloomingdales. Digital marketing consultant for new business pitches.-Facilitated online contests and brand partnerships.-Selected and managed influencer relations and content creation.-Digital campaigns included #TrueWaldorfService, #WaldorfExperiences, #WaldorfWeddings. #ShopTheCity, and more.

Conceptualized, created, and managed social media content and executed community management across Facebook, Instagram, Pinterest, and Twitter on behalf of seven clients. Produced and presented reports outlining growths and challenges to upper management and client teams.

Built social media presence from the ground up and established KPIs. Wrote influencer pitches and managed outreach to support social media and PR initiatives. Assisted in event ideation and planning.-Conducted company’s first lead generation newsletter garnering over 1,000 entries and email addresses.