Dana Smith Email & Phone Number

Miamisburg, Ohio, United States

Responsible for driving the success of our product portfolio by overseeing all aspects of product lifecycle management, procurement, and supply chain management within our organization. This role is also responsible for developing and implementing effective purchasing strategies, driving cost savings initiatives, optimizing supplier relationships and performance.

Centerville, Oh

Responsible for the creation, development and management of a Product Management function for American Cutting Edge within the converting, packaging and food production industries. In collaboration with Sales, Procurement, Marketing, Engineer and Finance, created a discipline that is new to the company. Transitioning the organization from a historical sales driven reactionary organization to a forward thinking market driven market leader.

Dayton, Ohio Area

Lima, Ohio Area

Brought on to develop a new channel sales and marketing function for the telecom and IT channels. Develop growth strategies that deliver long term market growth for the Comm-Core business in the distribution channel.• Led all customer facing activities including relationship management, proposals and bid responses• Institute a go-to-market planning process that aligns corporate resources with Sales and Marketing objectives and product value proposition

Moraine, Oh

Responsible for the creation, execution and management of a new functional department (Channel Sales Analytics). Oversees channel inventory management, forecasting, sales analytics and merchandising to both the IT and Enterprise channels working collaboratively with all channel distribution partners.

Moraine, Oh

Duties and Responsibilities In addition to the Director of Global Program responsibilities below:• Provide leadership and direction to the sales teams supporting Legrand’s C2G international growth initiatives• Mentor and coach team to improve performance and enhance commitment• Develop product, marketing and sales strategies to enhance and improve international market position• Work collaboratively across the organization to ensure international requirements are met and included in strategic and operational initiatives• Author international sales goals and prepare annual plans and forecasts for channel salesResults• Created and implemented a sales path integration service that drove global sales to Dell in excess of $20M in revenue on Dell branded products exceeding revenue goal by $12.4M and gross profit targets by 20%• Managed the EMEA sales office to first profitable year since its inception in 2008• Achieved accretive AOI in both directly managed lines of business• Expanded reach of Dell offering outside the target US and UK to include most of EMEA and APJ

Dayton, Ohio Area

Duties and Responsibilities• Responsible for driving—at the program level—all sales and operational activities related to the Dell global line of business, including program planning, sales strategy creation and execution and P&L• Manage cross-functional team of global resources that includes representatives from engineering, product management, procurement, marketing, quality, production, regulatory and compliance and sales, ensuring alignment and execution of objectives and timeline commitments• Served as program owner and decision maker for the creation, development, launch and attainment of goals for the Dell branded product lineResults• Created and implemented a market differentiated service allowing Lastar to sell cable and connectivity products at a 35% premium while increasing the customer’s revenue and units sold• Successfully developed, produced and launched Dell branded product line of adapters in all three global geographic regions—Americas, EMEA, APJ• Created the process and team that launched Lastar/C2G’s first OEM product • Implemented marketing and service program that attained 41% YoY growth• Successfully implemented Category Champion program at Dell, reducing competitive cable and connectivity vendors from 223 to 5

Moraine, Oh

Duties and Responsibilities In addition to the Director of Merchandising responsibilities below:• Developed marketing goals and strategies for the channel marketing team that aligned with broader corporate and business goals and strategies• Established an understanding of the competitive landscape and created and propagated the value proposition • Collaborated with Product Marketing, Pricing Analytics and Sales to identify trends, market changes, and competitive pressures and opportunitiesResults• Maintained marketing expenditure percentage while sales revenues increased an average of 18 to 20% yearly• Developed a strong team of performers who were all promoted to higher visibility within the organization• Created divisional campaigns that aligned marketing efforts into focused product- or service-oriented initiatives that resulted in a cohesive branding message

Moraine, Oh

Duties and Responsibilities• Developed and executed merchandising strategies that maximized market share, brand equity, revenue and profit for the business unit• Ensured that products were available in the channels, markets and segments that were appropriate for each product, determined the best use of search influencers to increase visibility on customer systems and web platforms• Worked with product marketing and pricing teams to identify trends that assisted in product and pricing strategiesResults• Grew copper and fiber networking cable categories to record high sales, stealing market share from Lastar/C2G’s top competitors• Successfully implemented a product renaming initiative that increased visibility and lead to growth in unit and revenue• Branded the merchandising functionality as a service and began offering those services to customers, which lead to the category champion value proposition

Moraine, Oh

Duties and Responsibilities• Created, implemented and managed all aspects of enterprise programs and projects• Created the framework for a project management process and systematic management approach for all programs, projects and corporate initiatives• Lead cross functional teams to the successful and timely completion of corporate projectsResults• Created project management office and project management process to manage all enterprise initiatives• Created and launched Lastar’s international expansion program including defining the strategy, product offering, pricing structure, competitive strategy, sales and marketing plan, location analysis and the hiring and training of new regional staff• Performed competitive data analytics work that identified the need for a corporate merchandising function

Moraine, Oh

Duties and Responsibilities• Served as outside sales lead for computer and A/V connectivity products to Lastar/C2G’s largest target accountsResults• Created an e-tail initiative that resulted in 400% growth in Lastar/C2G’s largest e-tail customer that was then duplicated in all national accounts• Built strong relationships with national accounts that resulted in 195% growth in 2005 over 2004• Played a major role in acquiring Amazon.com and Best Buy for Business accounts

Fairlawn, Oh

Duties and Responsibilities• Designed networks, developed statements of work, and provided account managers with presales technical assistance• Provided product information to customers and delivered product seminars and training visitsResults• Served as technical lead/project manager in developing a network design for the city of Dover, Ohio that resulted in over $700,000 in product and service revenue• Assisted Akron sales team in multiple design and implementation projects which resulted in a 40% increase in sales• Obtained Cisco Certified Network Associate (CCNA) certification

Solon, Oh

Duties and Responsibilities• Sold network infrastructure, telephony and connectivity products to resellers by managing existing accounts and generating net new business. Provided inbound phone support to customers, Purchasing, Marketing and Sales staffResults• Exceeded monthly gross profit sales quota by 120%• Successfully recruited the business of two resellers with annual purchases of over $1 million

Solon, Oh

Duties and Responsibilities• Conducted presales network design and product configuration on routers, switches, firewalls, VPNs, network appliances, IDSs, wireless and network management software• Provided inbound sales support on all connectivity related productsResults• Facilitated marketing program that resulted in over $45,000 free training for KeyLink partners• Initiated training program that resulted in 80+ certifications on Enterasys Networks products• Obtained Enterasys Systems Engineer certification (ESE)

Solon, Oh

Duties and Responsibilities• Facilitated all aspects of IBM networking and printer sales and marketing• Promoted product line with marketing activities, vendor events and training seminars• Provided marketing support and developed sales promotions and SPIFFs for IBM partnersResults• Increased KeyLink Systems’ IBM printer business from $1.8 to $3.5 million, exceeding sales quota by $500,000• Developed product line awareness that resulted in a dedicated sales team designed to further the sales of IBM printers• Created a business development promotion that generated over 250 qualified leads

Norwalk, Ct

Duties and Responsibilities• Managed marketing team in product-specific activities; created product promotions for catalogs and presentations for trade shows and in-house meetings; created catalog advertisements and managed pagination; managed inventory and SKU mixtureResults• Created and developed Internet business strategy that increased modem sales from 1200 to 12,000 units per month• Increased market share in a product category that was in a sales revenue decline• Negotiated purchases from alternative suppliers, significantly increasing profit on specific product category

Fletcher, Oh

Duties and Responsibilities• Maintained all aspects of OEM modems, networking, sound cards, cases and power supplies; developed both domestic and international vendor relationships• Managed inventory levels and SKU selection of assigned products• Provided product information to reseller customer through tradeshows and vendor fairsResults• Created and delivered presentations on networking for resellers in collaboration with Intel and Microsoft• Collaboratively developed a strategic business plan that resulted in a 60% reduction in PC returns and a 75% reduction in modem returns• Developed product offering that increased OEM networking sales from 300 to 1700 units per month

Fletcher, Oh

Duties and Responsibilities• Supervised department of 105 technical support and customer service representatives; conducted interviews and employee evaluations; responsible for hiring and employee terminations• Provided second level inbound phone support for resellers and end-usersResults • Developed training on products and procedures for sales and support personnel• Initiated quality program that increased technical support representatives’ efficiency• Facilitated error notification process with manufacturing that resulted in a reduction of defective products

Fletcher, Oh

Duties and Responsibilities• Resolved customer hardware/software conflicts for complete line of 3000 PC products• Handled front-end customer relations; authorized product returns and rectified customer complaints• Provided first level inbound phone support for resellers and end-usersResults• Received recognition award for best quality score• Received recognition award for highest percentage of talk

Bachelor Of Business Administration (Bba) Pending, Organizational Management, 4.0

Computer Science

Activities and Societies: Baseball