Responsible for executing revenue-focused programs, managing online presence, and guiding marketing initiatives. Develop and implement annual advertising plans. Collaborate on patient demographic data utilization with the Data Analyst for targeted campaigns. Manage CEO-defined collateral projects, contribute to market research, and maintain vendor files. Create/edit digital and physical marketing materials, and produce marketing reports. Ensure messaging consistency and coordinated information flow. Create and maintain annual budgets. Manage grant-related activities, including research, application compilation, submission, etc.

Researches various types of grants available and the criteria to qualify for eachCollaborates on sources of funding with CFO and CEOCompiles necessary information for grant applications through collaborations with other employees, database resourcesDrafts and submits grant applicationsCoordinates the monitoring and evaluation of programs and projects funded by grants

Project managed redesign and launch of new company website.Launched social media presence, created content, and managed multiple platforms including LinkedIn, YouTube, Facebook, Twitter, and Instagram. Launched and wrote editorial content for in-house blog, focusing on a variety of relevant medical topics related to Southeast Community Health Systems' clinic sites.Responsible for developing and managing key messages and strategies through digital and traditional advertising campaigns in the Baton Rouge and New Orleans markets.Manage all publicity efforts. Produce and edit collateral promoting Southeast's seven service sites, thirteen school-based health center sites, and mobile wellness clinics, across four parishes. Responsible for managing the annual advertising budget.

Freelance feature writer, profiling local businesses in Zachary and the surrounding areas

Manage the station’s 5 p.m. news team, overseeing newscasts fromstart to finish; write and edit copy; manage live coverage under tight deadlines; oversee designof visual elements; research and gather content for televisionand webScreen news tips and manage sources; handle and resolve viewerfeedback, ratings and complaints

Managed the station’s 5 a.m., 6 a.m., 7 a.m., and 8 a.m. newscasts;wrote and edited copy; assigned stories; oversaw live coverageSupervised staff; expanded station’s daily coverage by creatingtwo additional one-hour newscasts that became permanentScreened news tips and managed sources; handled and resolvedviewer feedback, ratings and complaints

Monitored on-air content by preparing programming play-out;edited on-air playlists; set up and recorded satellite feeds; managedand troubleshot program and equipment malfunctions