Freelance graphic designer working with a regular roster of clients in industries including banking, economic development, healthcare, the arts, advertising agencies and printing companies. Create and design logos, brochures, trade show booth graphics, sales sheets, postcards, catalogs and large 4-color marketing documents for various clients. Create, design and distribute email marketing campaigns and newsletters using HTML programming. Experience includes both print and digital design.

Graphic designer for the paper crafting team at Hobby Lobby.

Design stationery and office and party supplies for a Chinese manufacturing company selling to major retail outlets. Companies include Target, Walmart, Staples, Office Depot, Office Max, Hobby Lobby, Tesco, Ross, Dollar Tree, Big Lots, and Michaels Stores. Source and develop new piece types and products. Responsible for design innovation that includes emerging trends and popular looks. Present new trends and ideas for consideration. Design large coordinated collections that work together in the store. Layout and organize large customer design presentations and planograms. Responsible for creating style sheets, customized hand lettering, illustration and photography.

Created, designed and produced large, full-color product catalogs for a large wholesale product line. Responsible for product design, specifications and coordination of products produced overseas. Photographed all products for catalog and web. Designed product packaging and product displays for various products and retail outlets. Responsible for producing all graphics placed on a product line of more than 75 different items for over 1,000 colleges and universities. Worked under tight deadlines and fast turn-around times to produce products for tournaments, events, holidays and important retail selling dates throughout the year. Managed artwork approvals, production and trademark and licensing compliance

Created, wrote and managed the design and production of membership sales material. Developed annual and long-range plans and strategies to increase membership. Developed and managed direct mail programs for acquiring and retaining members.

Worked with niche advertising agencies and marketing firms to promote Greyhound’s services and products. Managed a large advertising budget. Developed and coordinated production of collateral material. Developed and implemented corporate image enhancement programs and special events. Responsible for promotional events such as the Historic Fleet of Motorcoaches Utilization Program, the Madden Challenge and Globetrotter promotions. Determined product placement in movies and television. Controlled and monitored graphic standards for trademarked logos and slogans and created graphic standards style manuals for logo usage guidelines.

Worked with niche advertising agencies and marketing firms to promote Greyhound’s services and products. Managed a large advertising budget. Developed and coordinated production of collateral material. Developed and implemented corporate image enhancement programs and special events. Responsible for promotional events such as the Historic Fleet of Motorcoaches Utilization Program, the Madden Challenge and Globetrotter promotions. Determined product placement in movies and television. Controlled and monitored graphic standards for trademarked logos and slogans and created graphic standards style manuals for logo usage guidelines.

Planned, scheduled and placed media buys for statewide political campaigns. Coordinated production of printed material. Wrote copy for brochures and client proposals. Assisted in public relations duties for clients. Wrote proposals including budgets and advertising and marketing plans.