Dana Pop Email & Phone Number

Romania

Bucharest, Romania

Coordinate the communication and marketing activities: strategy design, plan of activities and budget, design and implement media campaigns, direct communication campaigns, online campaigns, events organizing, manage the production of communication and marketing materialsResearch activities: methodology design, create data gathering instruments, data analysis, research reports. Contribution to market research, feasibility studies, social and environmental impact studies.

Develop brand marketing plans in line with brand strategy and timely execution of brand activities:- Preparing the annual marketing, trade marketing, online marketing and PR plan in connection with innovation and sales plan, supervising the strategies implementation and results according with each project’s objectives;- Implement the marketing plan for allocated brands;- Creating PR strategy (researching and drafting press releases on new product innovations, corporate updates and strategic partnerships);- Communicate with suppliers for marketing activities; select, negotiate and collaborate with advertising, media, PR and research agencies;- Establish the price and commercial policy with sales department, - Design and propose general promotional strategies and plans for consumers and all the other target groups,- Analyze all information about the market and the competitors (including prices, new product launch, consumer and trade promotions); - New products development and identify product line extensions, - Increase the efficiency of promotion activities, - Monitor the sales evolution in cooperation with sales force, trade marketing and logistics,- Conducting periodical training with area managers and sales people.

Management of key accounts – the main account handled: P&G; coordination of regional projects in the Balkans; coordination and coaching of a team of 2 executives; elaboration of research proposals, project designs, and data collection instruments; quantitative data processing and analysis, preparation of reports and presentations; training my colleagues.

Bucharest, Romania

Plan and manage the events and marketing campaigns in order to promote and maintain Association's image at the desired standards; Maintain a good relationship with the advertising agencies and the specialized press;Plan and managing the budgets (project based and annual); Publish the company's articles; Monitor the market and the competition.

Planning, developing, maintaining and executing marketing strategy to meet organizational objectives; Evaluating market conditions, competitor data and implementing marketing plan;Controlling marketing budget;Overseeing all marketing, advertising and promotional activities:- managing the image of the company; designing and preparing communication and marketing materials: press communicates or press articles, catalogues, leaflets, business cards, banners, promotional personalized objects etc. , supervising their production- initiating and maintaining a professional relationship between the company and advertising agency, supervising the way the orders are accomplished - preparing and organizing public evens addressed to clients / suppliers / partners- representing the company on the occasion of specific public events and marketing fairs- designing the corporate ID- competition analysis – preparing and conducting market studies.

Research activities:- Direct and coordinate market research activities - Selecting, briefing and commissioning third party agencies to conduct quantitative and qualitative research, project managing all activity- Coordinating research projects made “in-house” (including selection and training of interviewers and design questionnaires or other research instruments)- Liaison with the brand managers and marketing manager to ensure research findings are used effectively when developing marketing plansDirect Marketing activities:Directing and planning the responsibilities of all database marketing and database analysis activities; Establishing with the Marketing Director, direct marketing goals to maintain and improve share of market and profitability; Leading multi-channel contact strategy and planning, including catalog, email, phone, package inserts, customer-targeted touch-points; Developing and executing an overall database marketing analysis program; Supervising and direct the property direct mail and select telemarketing programs Coordination of creative, printing, production, postage and related issues involving direct mail, telemarketing and email/internet marketing

Direct the investigation of trends and market developments:- Plan, hold, assess and announce market and competition analysis and clients' satisfaction;- Conduct market research using specific techniques – both quantitative and qualitative studies such as national polls, participative observation, focus groups, face to face interviews etc. - Provide statistical reports and recommendations and assist with the development of plans for marketing - statistical analysis based on SPSS reports

Bucharest, Romania

Establish communication goals, objectives and strategies for Public Relations campaigns;Develop and implements a public relation policy in compliance with the firm's policy;Promote and increases the corporate image and profile of the company;Maintain contact with media;Conduct special projects such as advertising and public awareness campaign;Design and implement the PR strategy at national level, adjust and implement it at local levels;Organize and manage PR events in Bucharest, supervise all PR events in the territory;Ensure good media coverage for the main activities, build and maintain positive relations with mass media at national & local levels;Developing new ideas and projects that can increase company's image and reputation.

Coordination of the research activity (methodology, data analysis, building the research team, reports presentations)

Coordination the research activity in Sibiu county on the project “Corruption in the Public Administration”

Master'S Degree, Project Management

Master'S Degree, Pr & Communication

Bachelor Of Science (Bs), Sociology