Dana Rock Email & Phone Number

I help the education section to use data and insight to design more compelling, impactful content and experiences.

Derby, England, United Kingdom

* Responsible for all aspects of marketing and communication for the university’s student accommodation.* Transformed the UX for students applying for their accommodation, including overhauling the webpages and applications process, generating video tours, and creating a new social media strategy.* Set up a series of masterclass workshops and co-lead a university-wide Digital Pioneer group to enable peer-to-peer learning in digital communications.

Oxford, United Kingdom

* Initiated and project managed the award-winning #helloBrookes campaign which delivered personalised welcome videos on mass to welcome new students.* Led project to implement new automated communications to applicants using the university’s CRM system.* Initiated and delivered large-scale digital marketing campaigns, including launching an Open Day promotional campaign which increased attendance by 20%.

Oxford, United Kingdom

* Responsible for marketing two departments within the Humanities and Social Sciences faculty, including producing high-quality print and digital marketing materials and delivering personalised email campaigns.

* Responsible for a fundraising operation with an annual turnover of £1million.* Led team to develop new fundraising products, including overseeing a large project to improve information management and fulfilment to improve ROI.

Master’S Degree, English (Critical Theory), Distinction

Bachelor’S Degree, English And Russian, First Class