Dana Catherine Vettel Email & Phone Number

Rome, Latium, Italy

Global Communications & Advocacy Division (COM)External Relations & Governance Department (ERG)• In collaboration with communications and partnerships colleagues, play a leading role in developing key strategic communications partnerships aimed at promoting IFAD's goal of achieving visibility with a purpose; linking messages to resource mobilization needs.• Lead on identifying, developing, and delivering communications-based partnerships and innovations throughout the development life cycle, from prospecting new partners to cultivation, negotiation, and implementation. • Working within the corporate content and regional outreach team, support regional offices and decentralized staff in contributing to IFAD communications outreach, amplifying partnerships to regional and global levels; leverage IFAD results and stories to attract new supporters and partners.• Contribute to the development of communications for partnerships guidelines, tools, and resources for IFAD staff to enable the organization to deepen internal appreciation for and maximize its work in these areas.• Within COM, serve as the partnerships focal point for key IFAD staff, units, divisions, departments, and offices in Rome and across the globe, contributing expertise and internal coordination on opportunities; including but not limited to serving on relevant partnerships, grants, due diligence, and corporate priority working groups.• In close collaboration with communications team and staff, lead in developing partnerships messaging standards and guidelines for all communications for innovative partnerships activities, including developing communications messages, content, and strategies for priority IFAD partnerships.• Keep aware of IFAD new initiatives, replenishment commitments and results on the ground to connect to potential new audiences and specifically to cultivate potential partners who share common themes with IFAD's agenda to build resilience and combat hunger and poverty.

Rome, Latium, Italy

Office of the Director, Global Communications & Advocacy Division (COM)External Relations & Governance Department (ERG)• Led on identifying and taking forward new and strategic communications partnerships to build awareness of IFAD's mission and mandate, including with companies, agencies, and other stakeholders.• Served as the technical-co lead for joint Communications (COM) and Global Engagement, Partnership, & Resource Mobilization (GPR) grant to Global Citizen.• Managed portfolio of strategic communication partnerships and identified opportunities for innovation including the scaling and expansion of the Rural Voices platform.• Collaborated across IFAD divisions to build communications partnerships infrastructure, promote current partnership initiatives, and secure development of new partnerships.• Promoted partnerships, communicating with key prospects and account managers, developing innovative and digital marketing activities, including social media and website stories.• Served as communications lead/focal point on key internal committees and working groups, including the COP Secretariat, Quality Assurance Group working group on grant reform, and the 45th & 46th Governing Council Coordination Group.

Rome, Latium, Italy

Strategic Communications Team, Communications Division (COM)• Developed and implemented a strategy to leverage IFAD’s Twitter account dedicated to news and media (@IFADnews) to actively engage with journalists and media outlets • Built up a following of influential journalists from key media outlets in target countries• Managed @IFADnews by conceptualizing, copywriting, posting, moderating and sharing content with journalists, including news releases, stories, interviews, and events • Led in community management of the account by responding to inquiries

New York, New York

I provided high-level strategic guidance on digital marketing, branding, social media, business development, and partnership management. My clients included start-ups and entrepreneurs in the nonprofit/social good, education, retail, consumer products, travel, and entertainment industries.Completed Projects:• Lead media relations, communications, digital marketing, and public relations for iconic Shakespeare & Co. bookstore chain, including corporate and store level strategies and initiatives.• Supported digital communications projects for Barnard College.• Developed partnerships for Equality Now, including leading on cause marketing campaign Hope Lives In Every Name with Hulu’s The Handmaid’s Tale.• Created the social media management and marketing strategy for Cheerity, a social good start-up.• Collaborated in the relaunch of Pearl River Mart, a New York City retail icon in Chinatown, including media strategy, social media marketing, and event management.• Analyzed the donor relations strategy for the World Bank's Global Programme on Sustainability (GPS).• Secured client-critical media exclusive with The Hollywood Reporter for the Verizon Wireless Foundation.• Led the marketing strategy and social media implementation for the Etienne Charles: Creole Christmas holiday tour and digital sales strategy for Bene Caribe clothing line.

New York, New York

Division: DevelopmentResponsibilities:• Cultivated, managed and grew relationships with priority corporate partners with annual revenue of at least $500K and potential to grow to at least $1 million.• Led in the management of key UNICEF corporate partnerships, including The Walt Disney Company, Disney Junior, and Lucasfilm.• Developed and executed plans which maximized partnerships through U.S. and international activities, including grants, cause marketing, sponsorship, customer fundraising, employee engagement and shared value activities while also delivering on partners’ business and philanthropic goals.• Built relationships with key corporate contacts and initiate innovative ideas to generate new revenue, add value to existing partnerships, and negotiate partnership terms and contracts.• Liaised with corporate partners, UNICEF international colleagues, and internal USF departments.Achievements:• Led U.S. Fund for UNICEF & Lucasfilm collaboration Star Wars: Force for Change for two years, raising $3M for the UNICEF Kid Power program - with an impact of getting over 60,000 kids in the US active and distributing 4 million packets of ready-to-use therapeutic food packets, enough to save the lives of over 26,000 severely malnourished children around the world.• Led Humble Bundle partnership, leveraging its digital platform to raise $1.5M in two years.• Received 2015 Cause Marketing Forum Silver Halo Award for Best Social Media Campaign - Star Wars: Force for Change - Lucasfilm & Disney's collaboration with U.S. Fund for UNICEF.• Recipient of U.S. Fund for UNICEF Cross-Divisional Award in 2015, which recognizes excellence on projects involving individuals from at least three U.S. Fund divisions.

Greater New York City Area

Division: Strategic Marketing & Communications (SMAC)Responsibilities:• Managed and executed Marketing and Digital Marketing projects with a focus on building the social media presence of the March of Dimes by implementing strategies to cultivate donor base through engagement.• Executed the digital communications aspects of all campaigns and initiatives to maximize fundraising, participation, and engagement.• Worked directly with March of Dimes corporate partners to design social media and digital elements of campaigns to maximize exposure, sales, and engagement.• Supported fundraising and awareness campaigns including March for Babies, imbornto, Shop for a Cause, Word of Mom, Sounds of Pertussis, and World Prematurity Day.Achievements:• Led in the generation of $2M+ raised annually through social media for March for Babies.• Generated record-level social media engagement, exponential follower growth, and viral post reach for multiple campaigns and partners.

New York, New York

Division: Communications, Public Policy, & Private Partnerships (CPP)Responsibilities:• Managed partnerships including The Hunger Games, YUM! Brands, & Chefs for Humanity.• Generated fundraising proposals and new partnership initiatives in the US, including support on prospecting development strategy.• Led US research, and due diligence process and monitored fundraising and CSR trends.• Served as global coordinator for the YUM! Brands World Hunger Relief campaign, which raised millions annually for WFP and hunger relief.Achievements:• Proposed and developed partnership between WFP and The Hunger Games movie. Worked with WFP and Lionsgate teams to develop and execute social media and marketing strategies for the partnership launch. The partnership raised over $4 million to support WFP programs.• Drafted successful funding proposal for an NGO which donated half a million to WFP for school meals and maternal and child health nutrition programs in Pakistan and Gaza.

Raleigh-Durham, North Carolina Area

Student Consultant for Master's Project• Consulted for the World Food Programme on a private sector fundraising strategy.• Conducted in-depth research, a thorough literature review, interviews, surveys, and worked with supervisors to answer the question: “How Should the World Food Programme Partner with the Agribusiness Industry?”

Raleigh-Durham, North Carolina Area

Department: Duke Athletics• Tutored undergraduate student basketball and football players for public policy courses.• Mentored undergraduate student basketball and football players on academic, athletic, and personal issues.

Raleigh-Durham, North Carolina Area

Courses: Global Health; Political Analysis of Public Policymaking• Taught writing section for Duke undergraduate students in public policy.• Supported global health curriculum and graded papers on prominent lectures.

Bagamoyo, Tanzania

Positions: Volunteer with UKUN, Teacher at Anglican School• Conducted nutrition assessment and home-based health care for people with AIDS.• Led HIV prevention and cultural awareness presentations at secondary schools.• Taught elementary English at a preschool.

Gainesville, Florida

Division: Finance• Coordinated transition from Starbuilder to Timberline software including account generation, balancing beginning entries, data compatibility, and Excel breakdowns.• Balanced multiple company bank accounts, prepared for annual audits and tax returns, and created organizational systems for fiscal year financial breakdowns.

Rome, Italy

Division: Fundraising for Donors, Private (FDP)• Researched current and potential WFP private donors.• Assisted on WFP & YUM! Brands first World Hunger Relief Week in Oct. 2007 which raised $10M USD for WFP.• Developed Power Point presentations and public relations materials for current and potential WFP partners.

Tallahassee, Florida

Divisions: Felony, Misdemeanor & Traffic• Organized, distributed, and filed legal notifications for criminal court appearances. • Supported Misdemeanor, Traffic, and Felony attorneys on pulling files for cases.

Mpp, Master Of Public Policy, Global Development

Activities and Societies: Pi Beta Phi Alumni Advisory Council: Risk Management & Policy Advisor, Net Impact

Ba, Political Science, International Affairs, Economics, Sociology

Activities and Societies: Pi Beta Phi, Garnet & Gold Key, Student Government Association, Lady Spirithunters, Service Scholars, Relay.