Dana Zambon, Ms, Chc Email & Phone Number

Houston, Tx, Us

Kingwood, Tx, Us

Kingwood, Tx, Us

Ensure that the overall corporate brand strategy is carried out in the message/copy for all business-to-business (B2B) acquisition-focused marketing communications for one of the top three professional employer organizations (PEO) in the United States. - Oversee a team of five writers (5 direct reports) in the creation of all digital and print marketing content, including websites, landing pages and microsites, email campaigns, display ads, magazines, case studies, sales enablement collateral and more- Lead acquisition marketing team in a high-volume, fast-paced environment responsible for completing approximately 80-90 jobs every two weeks- Edit ~80-90 jobs every two weeks and provide direction to writers using an agile approach to work- Coordinate and interface regularly with legal team to achieve the delicate balance between compelling marketing copy and legally sound messaging- Coach writers and collaborate with creative strategy team to adhere to marketing best practices for increased SEO, web traffic and (ultimately) conversions- Embrace a "getting better mindset" and consistently strive to influence team members toward continuous improvement- Advance business acumen through constant training, reading and interaction with key stakeholders across all business units, including small business; middle market; channel, partner and loyalty marketing; - Spearheaded initiative for marketing department to participate in the Houston Chapter of the ANA Business Marketing Lantern Awards (formerly BMA Lantern Awards), resulting in a 75% win ratio, with awards received for six (out of eight total) entries- Named Marketing and Business Development MVP for Q4 2018 by peers

Kingwood, Tx, Us

Managed the Insperity blog, which drives more than 50% of all leads generated for the sales team. The Insperity salesforce consistently credits the blog as one of their most reliable go-to resources to share and engage with prospects.- Created and managed monthly editorial calendar- Reviewed and edited all blog articles- Managed approximately 10 ghostwriters for the blog, including in-house team and freelancers- Stewarded 8-12+ blog articles of 1,000-1,500 words each month through an intense review process that included my editor/manager review, followed by SME and legal team reviews- Instituted "TBD" blog assignments as part of each month's editorial calendar, to ensure that we would always have content ready to publish in the event any of the scheduled blog articles got held up in reviews by SMEs or the legal team- Increased pool of blog subject matter experts (SMEs) by more than 25% over an 18-month period- Increased unique visitors to the blog by 22% from 2017 to 2018 (YOY comparison)- Received top honors as Best Blog at the 2018 ANA Business Marketing Lantern Awards, Houston Chapter

* Manage all operations of my own creative services agency* Develop and execute best practices for business development* Provide marketing and communication content for diverse client base and channels, including websites, email campaigns, social media, direct mail, print collateral, press releases and more* Services offered include content strategy, writing, editing, proofreading and translating (English-Spanish)

Houston, Texas, Us

Served as lead content strategist, writer and editor for all channels and markets in a fast-paced environment for a solar energy startup with explosive company growth. Problem-solver and wordsmith extraordinaire with a knack for creating compelling content that resonates with the customer. As a firm believer in the "tell, don't sell" approach to content, my goal was and still is to earn customers' trust and keep them loyal by being real, relevant and approachable. Left the position to pursue full-time freelance work after being approached by a former energy employer that wanted me to become the primary vendor for their offsite content creation (guaranteed income + freedom).- Wrote 75% of all content for the company's website,- Launched the company's blog and wrote all initial articles- Wrote copy for email campaigns and landing pages- Developed and wrote copy for all company sales collateral in English and Spanish (Puerto Rico was one of our biggest markets for solar)

Houston, Texas, Us

Content manager and strategist for all direct channel marketing to residential customers, including direct mail, email and in-bill communication for retention and acquisition campaigns in English and Spanish. Roles and responsibilities were largely the same as previous position (immediately below), but my title was upgraded to more accurately represent the comprehensive nature of my job.

Houston, Texas, Us

Lead copywriter and content strategist for all direct channel marketing to residential customers, including direct mail, email and in-bill communication for retention and acquisition campaigns in English and Spanish. Responsible for providing compelling messaging that fuses creativity with industry savvy, while keeping in mind legal and regulatory considerations. That basically entailed finding a way to keep things fun and interesting -- and understandable -- without letting the not-quite-as-enthralling legalese dominate the message and tone. Certainly no easy task, but it was a delightful challenge I took on wholeheartedly.

Houston, Texas, Us

Integral part of online marketing team responsible for providing content for main corporate website as well as direct mail acquisition and retention initiatives. Was also responsible for management of website content through content management software. Position required interface with designers and developers as well as cross-functional teams.

Houston, Texas, Us

Created original, business-to-business (B2B) content for companies targeting oil and gas (O&G) companies in need of their products and services.- Wrote and edited all marketing and advertising copy for the leading Houston-area O&G-focused B2B marketing agency- Managed content creation for 10-15 major projects simultaneously at any given time - Provided marketing content in English and Spanish, although I wasn't originally hired for Spanish linguistic abilities

Freelance writing, translating, and editing for both domestic and international companies. Clients include creative agencies, financial organizations, real estate corporations, attorneys and more.

Houston, Texas, Us

Wrote marketing copy for Fortune-500 title company and key player in the real estate industry. Also translated marketing copy into Spanish as needed.

Houston, Texas, Us

Translator of advertising copy from Spanish back into English (for non-Spanish speaking clients). Also transcreated original copy in Spanish as secondary role.

Jacksonville, Florida, Us

Generated all collateral and ad copy for company literature designed for end users and B2B. Also planned and coordinated company events and functions.

Planned and implemented curriculum for over 200 students, ages 8 to 18, learning English or Spanish as a second language. Incorporated components of language, grammar, culture and social studies. Consistently enjoyed a return-student ratio of over 90%.

Wrote original series of educational songs in Spanish tailored for pre-K and kindergarten students learning to read and write in Spanish (as part of the Texas public education bilingual curriculum).

Guatemala, Guatemala, Gt

Planned and implemented curriculum for grades 6 through 12; recruited, interviewed, hired, and supervised staff of 60 educators and student body of 500; developed and delivered professional development; published a parent-school newsletter

Master Of Science - Ms, Educational Management

Bachelor Of Arts - Ba, Journalism, Spanish

Associate Of Arts - Aa, Journalism