Dana Zambon, Ms, Chc Email and Phone Number
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Bilingual marketing and communications professional with expertise in brand strategy, messaging, content development and creative execution. Experienced in diverse industries and verticals, including human resources, energy, financial, real estate, education, aviation, nonprofit, agency and corporate sectors. Proven results as a player-coach who's equally capable leading marketing and content strategy, as well as executing on the creative deliverables (writing, editing, copy direction) for a variety of purposes and audiences. Additional experience teaching and coaching children and adults of all ages on a range of topics. Areas of specialization:Marketing campaigns, all aspects from conceptual/creative ideation to client presentations and implementation, with a particular focus on brand positioning and messaging. Extensive business-to-business (B2B) and business-to-consumer (B2C) marketing/advertising expertise with a strong track record of producing exceptional content in both agency and corporate environments. Experienced and trained in agile marketing workflow structure. Seasoned educator and coach for public and private organizations.Bottom line: I'm a servant leader who takes pride in supporting and empowering a team of talented creatives to be their best. I understand the difference between being engaged with my team and micromanaging them. I'm always ready to roll up my sleeves and help solve for the challenges of the day-to-day work, but I also trust my team to move forward without my hand in everything.
Insperity
View- Website:
- insperity.com
- Employees:
- 5108
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Marketing And Brand Communications ManagerInsperityHouston, Tx, Us
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Marketing & Brand Communications ManagerInsperity Oct 2021 - PresentKingwood, Tx, Us
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Marketing Communications SupervisorInsperity Sep 2018 - Oct 2021Kingwood, Tx, UsEnsure that the overall corporate brand strategy is carried out in the message/copy for all business-to-business (B2B) acquisition-focused marketing communications for one of the top three professional employer organizations (PEO) in the United States. - Oversee a team of five writers (5 direct reports) in the creation of all digital and print marketing content, including websites, landing pages and microsites, email campaigns, display ads, magazines, case studies, sales enablement collateral and more- Lead acquisition marketing team in a high-volume, fast-paced environment responsible for completing approximately 80-90 jobs every two weeks- Edit ~80-90 jobs every two weeks and provide direction to writers using an agile approach to work- Coordinate and interface regularly with legal team to achieve the delicate balance between compelling marketing copy and legally sound messaging- Coach writers and collaborate with creative strategy team to adhere to marketing best practices for increased SEO, web traffic and (ultimately) conversions- Embrace a "getting better mindset" and consistently strive to influence team members toward continuous improvement- Advance business acumen through constant training, reading and interaction with key stakeholders across all business units, including small business; middle market; channel, partner and loyalty marketing; - Spearheaded initiative for marketing department to participate in the Houston Chapter of the ANA Business Marketing Lantern Awards (formerly BMA Lantern Awards), resulting in a 75% win ratio, with awards received for six (out of eight total) entries- Named Marketing and Business Development MVP for Q4 2018 by peers
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Blog Manager & EditorInsperity Apr 2017 - Sep 2018Kingwood, Tx, UsManaged the Insperity blog, which drives more than 50% of all leads generated for the sales team. The Insperity salesforce consistently credits the blog as one of their most reliable go-to resources to share and engage with prospects.- Created and managed monthly editorial calendar- Reviewed and edited all blog articles- Managed approximately 10 ghostwriters for the blog, including in-house team and freelancers- Stewarded 8-12+ blog articles of 1,000-1,500 words each month through an intense review process that included my editor/manager review, followed by SME and legal team reviews- Instituted "TBD" blog assignments as part of each month's editorial calendar, to ensure that we would always have content ready to publish in the event any of the scheduled blog articles got held up in reviews by SMEs or the legal team- Increased pool of blog subject matter experts (SMEs) by more than 25% over an 18-month period- Increased unique visitors to the blog by 22% from 2017 to 2018 (YOY comparison)- Received top honors as Best Blog at the 2018 ANA Business Marketing Lantern Awards, Houston Chapter
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Freelance Content Creator & EditorZambon Creative May 2016 - Present* Manage all operations of my own creative services agency* Develop and execute best practices for business development* Provide marketing and communication content for diverse client base and channels, including websites, email campaigns, social media, direct mail, print collateral, press releases and more* Services offered include content strategy, writing, editing, proofreading and translating (English-Spanish)
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Senior Manager, Content StrategySunnova Energy May 2015 - Apr 2016Houston, Texas, UsServed as lead content strategist, writer and editor for all channels and markets in a fast-paced environment for a solar energy startup with explosive company growth. Problem-solver and wordsmith extraordinaire with a knack for creating compelling content that resonates with the customer. As a firm believer in the "tell, don't sell" approach to content, my goal was and still is to earn customers' trust and keep them loyal by being real, relevant and approachable. Left the position to pursue full-time freelance work after being approached by a former energy employer that wanted me to become the primary vendor for their offsite content creation (guaranteed income + freedom).- Wrote 75% of all content for the company's website,- Launched the company's blog and wrote all initial articles- Wrote copy for email campaigns and landing pages- Developed and wrote copy for all company sales collateral in English and Spanish (Puerto Rico was one of our biggest markets for solar) -
Senior Content Manager, Direct ChannelsReliant Energy Aug 2013 - May 2015Houston, Texas, UsContent manager and strategist for all direct channel marketing to residential customers, including direct mail, email and in-bill communication for retention and acquisition campaigns in English and Spanish. Roles and responsibilities were largely the same as previous position (immediately below), but my title was upgraded to more accurately represent the comprehensive nature of my job. -
Senior Copywriter, Direct ChannelsReliant Energy May 2010 - Aug 2013Houston, Texas, UsLead copywriter and content strategist for all direct channel marketing to residential customers, including direct mail, email and in-bill communication for retention and acquisition campaigns in English and Spanish. Responsible for providing compelling messaging that fuses creativity with industry savvy, while keeping in mind legal and regulatory considerations. That basically entailed finding a way to keep things fun and interesting -- and understandable -- without letting the not-quite-as-enthralling legalese dominate the message and tone. Certainly no easy task, but it was a delightful challenge I took on wholeheartedly.
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Senior Copywriter, Online MarketingReliant Energy Oct 2009 - May 2010Houston, Texas, UsIntegral part of online marketing team responsible for providing content for main corporate website as well as direct mail acquisition and retention initiatives. Was also responsible for management of website content through content management software. Position required interface with designers and developers as well as cross-functional teams.
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Senior CopywriterUnleaded Communications Aug 2007 - Sep 2009Houston, Texas, UsCreated original, business-to-business (B2B) content for companies targeting oil and gas (O&G) companies in need of their products and services.- Wrote and edited all marketing and advertising copy for the leading Houston-area O&G-focused B2B marketing agency- Managed content creation for 10-15 major projects simultaneously at any given time - Provided marketing content in English and Spanish, although I wasn't originally hired for Spanish linguistic abilities -
Freelance Writer/TranslatorThe Write Girl Ltd Oct 2001 - Sep 2009Freelance writing, translating, and editing for both domestic and international companies. Clients include creative agencies, financial organizations, real estate corporations, attorneys and more. -
Writer, TranslatorStewart Title 2005 - 2007Houston, Texas, UsWrote marketing copy for Fortune-500 title company and key player in the real estate industry. Also translated marketing copy into Spanish as needed. -
TranslatorLopez Negrete Communications 2005 - 2005Houston, Texas, UsTranslator of advertising copy from Spanish back into English (for non-Spanish speaking clients). Also transcreated original copy in Spanish as secondary role. -
Content Development ManagerFsv Payment Systems Ltd Feb 2004 - Oct 2004Jacksonville, Florida, UsGenerated all collateral and ad copy for company literature designed for end users and B2B. Also planned and coordinated company events and functions. -
Spanish And English As A Second Language EducatorPasadena Isd, Galena Park Isd And San Jacinto College District Oct 2002 - Feb 2004Planned and implemented curriculum for over 200 students, ages 8 to 18, learning English or Spanish as a second language. Incorporated components of language, grammar, culture and social studies. Consistently enjoyed a return-student ratio of over 90%.
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Writer, AuthorYo Puedo Publishing 2001 - 2002Wrote original series of educational songs in Spanish tailored for pre-K and kindergarten students learning to read and write in Spanish (as part of the Texas public education bilingual curriculum). -
Director Of Secondary EducationColegio Interamericano, Guatemala Apr 2000 - Jun 2001Guatemala, Guatemala, GtPlanned and implemented curriculum for grades 6 through 12; recruited, interviewed, hired, and supervised staff of 60 educators and student body of 500; developed and delivered professional development; published a parent-school newsletter
Dana Zambon, Ms, Chc Skills
Dana Zambon, Ms, Chc Education Details
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University Of Houston-Clear LakeEducational Management -
Stephen F. Austin State UniversitySpanish
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Tyler Junior CollegeJournalism
Frequently Asked Questions about Dana Zambon, Ms, Chc
What company does Dana Zambon, Ms, Chc work for?
Dana Zambon, Ms, Chc works for Insperity
What is Dana Zambon, Ms, Chc's role at the current company?
Dana Zambon, Ms, Chc's current role is Marketing and Brand Communications Manager.
What is Dana Zambon, Ms, Chc's email address?
Dana Zambon, Ms, Chc's email address is da****@****irl.net
What is Dana Zambon, Ms, Chc's direct phone number?
Dana Zambon, Ms, Chc's direct phone number is +171387*****
What schools did Dana Zambon, Ms, Chc attend?
Dana Zambon, Ms, Chc attended University Of Houston-Clear Lake, Stephen F. Austin State University, Tyler Junior College.
What skills is Dana Zambon, Ms, Chc known for?
Dana Zambon, Ms, Chc has skills like Copywriting, Marketing, Online Marketing, Newsletters, Direct Marketing, Leadership, Marketing Communications, Management, Email Marketing, Content Strategy, Marketing Strategy, Corporate Communications.
Who are Dana Zambon, Ms, Chc's colleagues?
Dana Zambon, Ms, Chc's colleagues are Kathleen Giordano, Kelli Blue, Tiffany Lindemulder, Pamela Butler, Matthew Sarver, Janet_lange Lange, Cris Morris.
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