Vp Of Marketing
Current
Jun 2024 - Present
AeroLeads people directory · profile
Daniel Barba Email & Phone Number
VP of Marketing
at
Bob's Red Mill
1 work email found
@coca-cola.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
VP of Marketing
Location
San Diego Metropolitan Area, United States
Who is Daniel Barba? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Daniel Barba is listed as VP of Marketing at Bob's Red Mill, based in San Diego Metropolitan Area, United States. AeroLeads shows a work email signal at coca-cola.com and a matched LinkedIn profile for Daniel Barba.
Daniel Barba previously worked as Founder, Marketing Consultant at The Idea Nursery Llc and Vice President Marketing - West Zone (North America Operating Unit) at The Coca-Cola Company. Daniel Barba holds Master Of Business Administration (Mba), Marketing Management, General Management, Strategic Management from The University Of Chicago Booth School Of Business.
Company email context
Email format at Bob's Red Mill
This section adds company-level context without repeating Daniel Barba's masked contact details.
dbarba@coca-cola.com
76% confidence
AeroLeads found 1 current-domain work email signal for Daniel Barba. Compare company email patterns before reaching out.
Profile bio
About Daniel Barba
I am a global marketing executive, general manager and thought leader with an extensive track record of successfully building brands globally in diverse product industries including food & beverage, beauty care, entertainment, government, and non-profit. I have a hunger for winning, with a proven ability to drive growth behind impactful brand strategies and commercial plans. I approach my work with a general management mindset, focusing on improving P&Ls through pricing, trade strategies, COGS improvement, and assortment mix optimization. Even though my approach is as a general manager, I am still a consumer-driven marketer at heart who quickly adapts to changing landscapes and creates exciting end-to-end experience plans with brand building budgets large and small. My passions as a marketer lie in two areas: innovation and brand turnarounds. I am an insight and data-driven innovator, and I am proud of the enduring global product launches I have put into the market, including new product platforms and close-in line extensions. I also take pride in innovating new ways of thinking that improve upon existing business processes. Lastly, I have a passion for brand turnarounds, with experience taking on struggling brands and reversing sales declines behind bold ideas, commercial fundamentals, and cultural change. My colleagues value me for being a low-ego people leader who is insightful, decisive, and provides clear direction. I champion diversity of thought and background to develop high-performance teams. I also thrive in a fast-paced, low hierarchy environment that requires flexible leadership.Competencies: Transformational Brand Leadership, Global Commercial and Marketing Strategy and Plan Development, P&L Management, Innovation, Culture Renewal & Change Implementation, Talent Recruitment & Team Development, General Management, Brand & Portfolio Management, Insight Development & Qualification, Multi-Channel Advertising, Fluent in Spanish (speaking, reading, writing).Personal: I am grateful to have been given amazing opportunities in life by my loving family and organizations like the United Latinx Fund, Hispanic Scholarship Fund and the Congressional Hispanic Caucus Institute. Giving back is part of my DNA, and I continue to support others fortunate enough to benefit from these and other like-minded organizations.
Listed skills include Marketing Management, Product Marketing, Packaging, Brand Development, and 34 others.
Current workplace
Daniel Barba's current company
Company context helps verify the profile and gives searchers a useful next step.
13 roles
Daniel Barba work experience
A career timeline built from the work history available for this profile.
Founder, Marketing Consultant
Marketing consultancy concentrating in the areas of brand strategy, brand equity, brand architecture, brand communication, and new product innovation.
May 2023 - Jun 2024
Vice President Marketing - West Zone (North America Operating Unit)
Covered 16 states and 20 Coca-Cola bottlers. Provided marketing strategies and annual plans, sports & entertainment asset account management, field marketing/experiential activation, sustainability programming, and sales/commercial support.KEY CONTRIBUTIONS:- Led Frontline Marketing activation supporting Tier 1 initiatives across full Coca-Cola portfolio, including support of Coke Zero Sugar at Marquee events (Coke Studio Tour, All Star Games) that contributed to double digit growth in FY 21 and FY 22.- Directed account planning and marketing activation of West pro sports/college portfolio, including nine Tier 1 sponsorship renewals (MLB, NBA, Entertainment).- Overhauled Field Marketing program, growing scale from one brand in two markets to seven brands in 15 markets.- Led Sustainability programs supporting 100% Recycled PET products, growing base business and leading to national expansion of programming and tools created in the West.
Mar 2021 - Mar 2023
Brand Lead - Vitaminwater
Revamped 20th anniversary (brand re-launch) program, including updated label design, innovation IMC/shopper program, Olympic sponsorship, new pricing strategy, and upgraded retail tools.
Nov 2020 - Feb 2021
General Manager & Head Of Marketing - Zico Beverages
Managed P&L, brand strategies, and annual plans. Direct oversight of marketing and dotted line oversight of commercial, finance, revenue growth management, product development, and supply chain functions, including manufacturing in Thailand.KEY CONTRIBUTIONS:- Orchestrated team of 40+ to develop new direct route to market (DRTM) distribution for ZICO business, leading to double digit sales and velocity improvement at direct accounts.- Repositioned brand and developed new communication and innovation strategies against updated equity, with digital marketing efforts growing sales 15% in targeted accounts.
Apr 2019 - Nov 2020
Vice President, Marketing & Commercial - Hansen'S Beverage Company (Coca-Cola Veb)
Oversaw marketing, commercial, finance and supply chain functions (team of 17) for beverage portfolio comprised of Hubert’s Lemonade, Hansen’s Soda, Hansen’s Juices, Blue Sky Soda, and Private Label businesses.KEY CONTRIBUTIONS:- Crafted multi-channel marketing experience plan for Hubert’s Lemonade targeting Gen Z, including event marketing (Vidcon/Playlist), digital partnerships (Foodbeast), and retail programming to grow sales double digits in FY 18.- Optimized portfolio to focus on strongest SKUs – reduced SKU count 34% with limited brand contribution impact.
Mar 2018 - Mar 2019
Director - Bear Naked/Stretch Island Commercial And Innovation
Headed marketing, innovation, and commercial. Developed brand plans, strategies, and innovation pipeline.KEY CONTRIBUTIONS:- Repositioned Bear Naked brand and returned business to growth and #1 position in granola category.- Developed top selling Club skus for the Kellogg Company leveraging the Stretch Island Fruit Company and Pure Organic brands.
Jun 2016 - Feb 2018
Equity Lead – Bear Naked/Stretch Island
Executed commercial management and brand marketing for Bear Naked and Stretch Island brands.KEY CONTRIBUTIONS:- Spearheaded turnaround of Stretch Island brand behind new positioning, product innovation, and channel strategy that increased sales 75% vs. FY 15- Collaborated with Kellogg Specialty Teams to bring Bear Naked Custom Granola direct to consumer line to market. Co-developed proposition, granola blends, packaging, and consumer interface leveraging IBM Chef Watson.
Nov 2014 - May 2016
Senior Brand Manager - Kashi/Bear Naked Wholesome Snacks
Led new product innovation and commercialization including annual brand planning, P&L management, advertising development, and creation of five-year innovation pipeline.
Apr 2013 - Oct 2014
Brand Manager/Portfolio Lead – U.S. Wholesome Snacks Innovation
Managed innovation development and commercialization for brand portfolio, with focus on driving growth for Special K and Rice Krispies Treats Wholesome Snacks.
May 2011 - Mar 2013
Senior Brand Manager – Global Tresemmé Hair Care
Responsible for innovation and equity development. Primary duties included three-year innovation strategy, advertising development and P&L management.
Jan 2010 - May 2011
Brand Manager - U.S. Multicultural Hair Care Portfolio
Accountable for annual brand planning, new product commercialization, P&L management, key customer programming and development of direct reports.
May 2008 - Dec 2009
Assistant Brand Manager – St. Ives Skin Care
Responsible for business planning, P&L management and innovation on Body Care business.
Oct 2006 - May 2008
2 education records
Daniel Barba education
Master Of Business Administration (Mba), Marketing Management, General Management, Strategic Management
The University Of Chicago Booth School Of Business
Bs, Ba, Business Administration, Spanish
University Of Southern California
FAQ
Frequently asked questions about Daniel Barba
Quick answers generated from the profile data available on this page.
What company does Daniel Barba work for?
Daniel Barba works for Bob's Red Mill.
What is Daniel Barba's role at Bob's Red Mill?
Daniel Barba is listed as VP of Marketing at Bob's Red Mill.
What is Daniel Barba's email address?
AeroLeads has found 1 work email signal at @coca-cola.com for Daniel Barba at Bob's Red Mill.
Where is Daniel Barba based?
Daniel Barba is based in San Diego Metropolitan Area, United States while working with Bob's Red Mill.
What companies has Daniel Barba worked for?
Daniel Barba has worked for Bob'S Red Mill, The Idea Nursery Llc, The Coca-Cola Company, Kashi Company, and Kellogg Company.
How can I contact Daniel Barba?
You can use AeroLeads to view verified contact signals for Daniel Barba at Bob's Red Mill, including work email, phone, and LinkedIn data when available.
What schools did Daniel Barba attend?
Daniel Barba holds Master Of Business Administration (Mba), Marketing Management, General Management, Strategic Management from The University Of Chicago Booth School Of Business.
What skills is Daniel Barba known for?
Daniel Barba is listed with skills including Marketing Management, Product Marketing, Packaging, Brand Development, Customer Marketing, Market Planning, Personal Care, and Brand Equity.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial