I am a global marketing executive, general manager and thought leader with an extensive track record of successfully building brands globally in diverse product industries including food & beverage, beauty care, entertainment, government, and non-profit. I have a hunger for winning, with a proven ability to drive growth behind impactful brand strategies and commercial plans. I approach my work with a general management mindset, focusing on improving P&Ls through pricing, trade strategies, COGS improvement, and assortment mix optimization. Even though my approach is as a general manager, I am still a consumer-driven marketer at heart who quickly adapts to changing landscapes and creates exciting end-to-end experience plans with brand building budgets large and small. My passions as a marketer lie in two areas: innovation and brand turnarounds. I am an insight and data-driven innovator, and I am proud of the enduring global product launches I have put into the market, including new product platforms and close-in line extensions. I also take pride in innovating new ways of thinking that improve upon existing business processes. Lastly, I have a passion for brand turnarounds, with experience taking on struggling brands and reversing sales declines behind bold ideas, commercial fundamentals, and cultural change. My colleagues value me for being a low-ego people leader who is insightful, decisive, and provides clear direction. I champion diversity of thought and background to develop high-performance teams. I also thrive in a fast-paced, low hierarchy environment that requires flexible leadership.Competencies: Transformational Brand Leadership, Global Commercial and Marketing Strategy and Plan Development, P&L Management, Innovation, Culture Renewal & Change Implementation, Talent Recruitment & Team Development, General Management, Brand & Portfolio Management, Insight Development & Qualification, Multi-Channel Advertising, Fluent in Spanish (speaking, reading, writing).Personal: I am grateful to have been given amazing opportunities in life by my loving family and organizations like the United Latinx Fund, Hispanic Scholarship Fund and the Congressional Hispanic Caucus Institute. Giving back is part of my DNA, and I continue to support others fortunate enough to benefit from these and other like-minded organizations.