Dan Breeden Email & Phone Number

Capitola, CA, US

Ottawa, ON, CA

Lead product marketing for a new analyst and data discovery/management product vertical focused on sustainability within the technology sector, and most specifically the semiconductor industry.

San Francisco, CA, US

Working with board and leadership team to refine product messaging and launch reseller program for a customer engagement, SaaS start up that leverages Generative AI to allow SMBs and Enterprise customers to meaningfully engage with and convert prospective customers across multiple channels, including web, phone, SMS, social and search.

Basking Ridge, NJ, US

• Manage business terms negotiation, on-boarding and integration of strategic partners into Verizon Business division selling SaaS products to SMBs.
• Led contract negotiation with Google for resale of SaaS product line with multiyear forecast of $56 million. Agreement construct subsequently used for two additional agreements.
• Launched partner program for highest revenue new customer offering in YSB platform portfolio, helping to increase customer LTV.
• Lead negotiations and on boarding for key partners that provided product pillars for new platform offer that is now the leading entry point and value prop for new customers coming to Yahoo Small Business.
• Product Manager for planning and evaluation of new partner marketplace and ecosystem with preliminary $350M+ TAM. Evaluation has included cross-division gathering and grooming of use cases, requirements and user.
• Managed global clearance processes for Verizon sourcing required approvals and audits to meet stringent requirements on privacy, security. customer service and business continuity..

Sunnyvale, CA, US

• Lead GTM messaging and management of strategic alliances.
• Lead marketing/GTM for launch of mobile partner product, with highest customer adoption of any new product launch by BU in this decade.
• Drive social channel programs, including growing following in target segments by 106% YOY.
• Lead messaging strategy and creation for key product rollout, including development of presales site copy, FAQs and sales support.
• Onboard, manage and optimize relationships with strategic partners, including PayPal, Microsoft / Bing, Symantec, and Duda.

Sunnyvale, CA, US

• Marketing lead for strategic partnerships and developer network
• Implemented lead tracking and automated customer satisfaction surveys driving improvement to third party developer lead system and 14% increase in leads to top third of developers.
• Launched division’s largest third-party sales extension, including creation of content, co-branded pages, promotions and sales guides and reporting for Fortune 500 partner’s sites across US.
• Created recruitment programs and funnel for developer and app networks. Increased number of developer apps in platform marketplace by 550 percent, including addition of apps to fill key functional gaps.

Weston, MA, US

• Joined Monster as part of the $225M acquisition of HotJobs from Yahoo! Managed B2B, partner and consumer marketing programs in support of HotJobs integration into Monster.
• Led HotJobs marketing and messaging to transition 20,000 HotJobs customers onto Monster platform.
• Led marketing for Go-to-Market (GTM) activities for HotJobs direct sales channel to ensure sales readiness on migrated products and solutions.
• Managed customer cross-over and cross-posting communication; including email, internal and external FAQs and interstitial pages for both recruiter (B2B) and job-seeker (consumer) accounts.
• Created messaging for 20-page Sales Playbook to provide sales strategy for transitioning and renewing customers, as well as to address customer service scenarios.
• Served as co-chair of communications committee for partner consortium of 27 resellers and 250+ cobranded sites, representing the largest portion of Monster's newspaper channel.

Sunnyvale, CA, US

• Senior Marketing Manager responsible for B2B retention and acquisition programs tracked to performance goals, as well as development and rollout of partner programs involving both sales and consumer channels.
• Responsible for marketing $5M e-commerce business for HotJobs. Launched SaaS initiatives based on site and database metrics to improve funnel conversion.
• Created and launched HotJobs’ first automated email trigger program for current and winback customers. Messaging tracks conform to customer lifecycle and channel. Program increased customer retention and drove $1.3.
• Led projects that mined customer databases to highlight upsell and renewal opportunities, and identify retention risks.
• Company lead for extended marketing force of media channel partners (including 250+ separate consumer and e-commerce portals).
• Led redesign and launch of new customer-facing website. Traffic to relaunched site rose 800% over prior year.

Sunnyvale, CA, US

• Marketing and Brand Manager leading programs to drive sales and consumer engagement in partner channel that included partner companies representing more than 250 co-brand sites and e-commerce portals.
• Developed content and advertising campaigns for partners. Consumer campaign provided 202 million impressions per month.
• Led creation of Marketing & Brand Guidelines. Created and conducted subsequent series of online seminars for more than 185 partner leads.
• Created and distributed partner marketing programs, including internal awards program and best practices that helped drive engagement and gains in sales and traffic metrics.
• Responsible for contract negotiation, build out, and user training for intranet communications tool used by external channel partners.
• Drove creation, distribution and customization sign-off for national advertising campaign involving online, SEM,SEO, print, radio and outdoor.

• Marketing Communications Manager directing marcom and content integration.
• Promoted three times within organization, with each step accompanied by expanded roles and responsibilities.
• Managed creation of sales collateral and presentations, consumer and B2B advertising, and related promotions.
• Led launch of e-commerce project with first year earnings exceeding plan. Second year was honored nationally for top performance in category. Third year exceeded prior year revenue by 44 percent.
• Created and managed budgets and schedules for products exceeding $8.6 million in revenue. Created cost projections and GTM plans for new projects and products.
• Leveraged content to realize a YOY increase in product of 18% in first year, 11% in 2nd and 16% in 3rd.

Ba, Communications

Journalism Major, Journalism

Communication, General

Associate Of Arts - Aa, Journalism