Dan Cooper Email & Phone Number

Ashby-de-la-Zouch, GB

Nottingham, England, United Kingdom

Seeking new opportunities

East Leake, Nottinghamshire

• Managing the development and delivery of the digital marketing strategy for British Gypsum.
• Providing support and focus for specific strategies for sector, product and customer groups in collaboration with key stakeholders, building market awareness and pull.
• In conjunction with the Marketing Director, creating and delivering the Digital Marketing strategy for British Gypsum. Identifying future trends and potential developments relevant to British Gypsum’s strategic intent.
• Ensuring content is optimised for search throughout all digital assets and channels.
• Devising and implementing digital marketing campaigns using core digital marketing techniques.
• Managing the development roadmap and Content Management Systems to improve and enhance conversion rate, lead generation and customer journey effectiveness.

Leicester, United Kingdom

• Bringing to life the Company’s digital ambitions and strategy.
• Overseeing the web presence for all sectors.
• Generating web leads across all sectors using all channels (PPC, SEO, Social and Partnerships).
• Project managing the design, development and launch of content, User Interface (UI), User Experience (UX) and customer journey enhancements. Both through the front-end website and in the secure customer account portal.
• Management, liaison and briefing of third-party providers of PR, Search Engine Marketing and Web design, development, deployment and hosting.
• In-depth use of Google Analytics and other internal and external tools for data and reporting.

Willenhall

• Managed the entire portfolio of digital assets.
• Developed the promotional positioning and schedule to optimise website and social media presence for B2B and B2C markets separately.
• Project managed the building, integration and launch of an online B2B sales portal.
• Project managed the building and launch of a revised, best current practice corporate website in line with legal framework and business objectives.
• Built both B2B and B2C customer contact databases for future use in e-Customer Relationship Management (eCRM).
• Extensive use of Google Analytics data and reporting.

Leicestershire

• Analysed clients’ website performance and made recommendations for technical and strategic changes to optimise performance.
• Promoted and instructed on current best practices to optimise website performance and Return on Investment (ROI).
• Provided Search Engine Optimisation (SEO) strategy and content consultancy and copywriting.
• Online marketing course content written for local B2B training agency.

Nottingham, United Kingdom

• Promoted and developed the photographic category with online and offline channels for Boots.com/photo and Bootsphoto.com.
• Developed and managed the promotional schedule for all marketing channels in line with overall Boots communication plan and loyalty channels.
• Analysed activity results and promotional effectiveness using on-site analytics.
• Reported results in line with KPIs and other data for use in range building and promotional planning, purchasing and accounting.
• Targeted promotion of specific offers and programmes in conjunction with seasonal market trends and other Boots communications and loyalty channels.
• Managed the relationship between Boots and external suppliers of products and services, including HP (trading as Snapfish) as technology partner for BootsPhoto.com.

Whitwick, Leicestershire

• Solely responsible for promoting and developing the online channel for two websites: lingraywatches.co.uk and thewatchden.co.uk.
• Building, development and management of the complete promotional schedule for all marketing channels including managing online marketplaces (eBay, Amazon, Play.com).
• Purchasing, merchandising and promotion of new lines onto all channels in line with seasonal trends.
• Routinely analysed the results and promotional effectiveness and reported results in line with KPIs and other data for use in planning, purchasing and accounting.
• Targeted promotion of specific offers and programmes in conjunction with leading fashion vendors.
• Built and developed affiliate and partnership marketing programmes.

Leicester, United Kingdom

• Promoted Aurum Holdings Ltd.’s four websites for Goldsmiths, Goldsmiths Outlet, Mappin and Webb and Watches of Switzerland.
• Managed the promotional schedule for all marketing channels to meet stretch sales and margin targets.
• Budgetary responsibility for approximately £1 million online marketing spend per annum.
• Managed the customer journey optimisation program including A/B and Multi-Variate Testing (MVT).
• Analysed on-site search and menu navigation and recommended changes to optimise retention and conversion and reduce drop-out.
• Reported results of activity and campaign effectiveness and analysed KPIs and other data for use in planning and accounting.

Leicester, United Kingdom

• Responsibility for the promotion of the online channel for Viking Direct – a leading global mail order supplier of office products, predominantly to the SOHO and SME markets
• Design and day-to-day management of the Customer Contact Schedule for UK and Ireland – specifically using Email, Affiliate and Search Engine Marketing techniques
• Analysis of campaign effectiveness and results and reporting and analysing KPIs and other data for use in planning and accounting
• Targeted marketing of both the UK and Irish Viking Direct brands to both B2B and B2C markets respectively using appropriate media
• Targeted promotion of specific offers and programmes; e.g. Nectar loyalty programme
• Administration of Search Engine Optimisation and Keyword Marketing programmes using specialist third-party agencies

Peterborough, United Kingdom