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• Managing the development and delivery of the digital marketing strategy for British Gypsum.• Providing support and focus for specific strategies for sector, product and customer groups in collaboration with key stakeholders, building market awareness and pull.• In conjunction with the Marketing Director, creating and delivering the Digital Marketing strategy for British Gypsum. Identifying future trends and potential developments relevant to British Gypsum’s strategic intent.• Ensuring content is optimised for search throughout all digital assets and channels.• Devising and implementing digital marketing campaigns using core digital marketing techniques.• Managing the development roadmap and Content Management Systems to improve and enhance conversion rate, lead generation and customer journey effectiveness.• Briefing, negotiating and managing the relationships with third-party suppliers, specifically for Search Engine Marketing (SEM), website design, development, hosting and security.• Production and presentation of Google Analytics and other reports to internal stakeholders.

• Bringing to life the Company’s digital ambitions and strategy.• Overseeing the web presence for all sectors.• Generating web leads across all sectors using all channels (PPC, SEO, Social and Partnerships).• Project managing the design, development and launch of content, User Interface (UI), User Experience (UX) and customer journey enhancements. Both through the front-end website and in the secure customer account portal.• Management, liaison and briefing of third-party providers of PR, Search Engine Marketing and Web design, development, deployment and hosting.• In-depth use of Google Analytics and other internal and external tools for data and reporting.

• Managed the entire portfolio of digital assets.• Developed the promotional positioning and schedule to optimise website and social media presence for B2B and B2C markets separately.• Project managed the building, integration and launch of an online B2B sales portal.• Project managed the building and launch of a revised, best current practice corporate website in line with legal framework and business objectives.• Built both B2B and B2C customer contact databases for future use in e-Customer Relationship Management (eCRM).• Extensive use of Google Analytics data and reporting.

• Analysed clients’ website performance and made recommendations for technical and strategic changes to optimise performance.• Promoted and instructed on current best practices to optimise website performance and Return on Investment (ROI).• Provided Search Engine Optimisation (SEO) strategy and content consultancy and copywriting.• Online marketing course content written for local B2B training agency.

• Promoted and developed the photographic category with online and offline channels for Boots.com/photo and Bootsphoto.com.• Developed and managed the promotional schedule for all marketing channels in line with overall Boots communication plan and loyalty channels.• Analysed activity results and promotional effectiveness using on-site analytics.• Reported results in line with KPIs and other data for use in range building and promotional planning, purchasing and accounting.• Targeted promotion of specific offers and programmes in conjunction with seasonal market trends and other Boots communications and loyalty channels.• Managed the relationship between Boots and external suppliers of products and services, including HP (trading as Snapfish) as technology partner for BootsPhoto.com.• Managed joint P&L with Blue-chip partner HP.

• Solely responsible for promoting and developing the online channel for two websites: lingraywatches.co.uk and thewatchden.co.uk.• Building, development and management of the complete promotional schedule for all marketing channels including managing online marketplaces (eBay, Amazon, Play.com).• Purchasing, merchandising and promotion of new lines onto all channels in line with seasonal trends.• Routinely analysed the results and promotional effectiveness and reported results in line with KPIs and other data for use in planning, purchasing and accounting.• Targeted promotion of specific offers and programmes in conjunction with leading fashion vendors.• Built and developed affiliate and partnership marketing programmes.• Managed seven staff members covering Web Development, Customer Service and Logistics.

• Promoted Aurum Holdings Ltd.’s four websites for Goldsmiths, Goldsmiths Outlet, Mappin and Webb and Watches of Switzerland.• Managed the promotional schedule for all marketing channels to meet stretch sales and margin targets.• Budgetary responsibility for approximately £1 million online marketing spend per annum.• Managed the customer journey optimisation program including A/B and Multi-Variate Testing (MVT).• Analysed on-site search and menu navigation and recommended changes to optimise retention and conversion and reduce drop-out.• Reported results of activity and campaign effectiveness and analysed KPIs and other data for use in planning and accounting.• Built promotions and specific offers in conjunction with large brand vendors.• Managed relationships with specialist third-party agencies, to co-ordinate SEO, PPC, affiliate programs, email marketing and basket abandonment activity.• Managed numerous third-party partnerships to increase reach and achieve sales targets.

• Responsibility for the promotion of the online channel for Viking Direct – a leading global mail order supplier of office products, predominantly to the SOHO and SME markets• Design and day-to-day management of the Customer Contact Schedule for UK and Ireland – specifically using Email, Affiliate and Search Engine Marketing techniques• Analysis of campaign effectiveness and results and reporting and analysing KPIs and other data for use in planning and accounting• Targeted marketing of both the UK and Irish Viking Direct brands to both B2B and B2C markets respectively using appropriate media• Targeted promotion of specific offers and programmes; e.g. Nectar loyalty programme• Administration of Search Engine Optimisation and Keyword Marketing programmes using specialist third-party agencies• Extensive liaison with other departments as both supplier and customer to enhance understanding and value of the ecommerce channel to provide a multi-channel marketing strategy to meet customer and business needs• Constantly working to targets and tight deadlines, I was responsible for £45M sales in 2008 at over 40% GP• In 2008 I was responsible for sending 22M emails in total to the customer base – I also doubled the revenue earned from email marketing during my four years in the role, peaking at approx. £9M in 2008