Daniel Craddock Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Key achievements:• Established the content design discipline and secured buy-in to build a dedicated team.• Implemented and documented content design processes, including discovery workshops, core model, and content crits, which resulted in better content created more efficiently.• Organised external training in writing for the web, content strategy, and IA for web and comms teams, to upskill the teams and broaden the understanding and appreciation of content… Show more Key achievements:• Established the content design discipline and secured buy-in to build a dedicated team.• Implemented and documented content design processes, including discovery workshops, core model, and content crits, which resulted in better content created more efficiently.• Organised external training in writing for the web, content strategy, and IA for web and comms teams, to upskill the teams and broaden the understanding and appreciation of content design.• Created and managed the SV digital strategy and subsequent roadmap and release notes.• Raised the profile of digital accessibility across SV through how-to guidance, webinars, and one-to-one coaching.• Secured executive support and budget to replace expensive and hard-to-use web CMS with a cost-effective and user-friendly CMS. This saved $60,000 annually and enables Content Designers to learn the system and publish content rapidly. I have since delivered 9 websites/apps in less than 3 years using this platform.• Project managed the re-build and re-design of SV website, including new IA, resulting in a more accessible site that better responds to SV's and its users' changing needs.• Added ‘Was this page helpful?’ functionality to SV’s websites to collect in-context user feedback, which enables continuous improvement and performance reporting.• Established monthly user customer feedback sessions that bring together web, social, comms, and customer service teams to review insights across channels and identify priority actions. Show less

Melbourne, Australia

Conducted user research and design at Family Safety Victoria within the Department of Health and Human Services.

Melbourne, Australia

Key achievements:• Introduced contemporary digital approaches to Consumer Affairs Victoria (CAV), including user research, content design, UI design, and digital performance analysis.• Produced CAV website re-development business case, which received executive sign off for a new content management system and website re-design. It has provided citizens with a vastly superior UX. I received the annual CAV Award for teamwork in delivering the new CAV website.• Led the… Show more Key achievements:• Introduced contemporary digital approaches to Consumer Affairs Victoria (CAV), including user research, content design, UI design, and digital performance analysis.• Produced CAV website re-development business case, which received executive sign off for a new content management system and website re-design. It has provided citizens with a vastly superior UX. I received the annual CAV Award for teamwork in delivering the new CAV website.• Led the design of the Domestic Building Dispute Resolution Victoria (DBDRV) online application form. Following best practice form design principles, I designed the UI copy, wireframes, and flow. Since launching in April 2017, the form has averaged 97% user satisfaction.• Designed and implemented the CAV website Content Performance Benchmark Reports. These deliver insights for continuous quality improvement of web content, through a combination of quantitative interaction data and ratings, with qualitative user feedback.• Led the CAV response to the Web Accessibility National Transition Strategy, including website remediation, change management, and communications strategies. This ‘mainstreamed’ accessibility within CAV. I have since presented at Global Accessibility Awareness Day and OZeWAI events.• Managed the decommissioning of the Business Licensing Authority (BLA) website, including content refresh and migration of more than 100 web pages, change management and communications strategies. This integrated licensing content and transactions with compliance content, delivering a seamless user experience for business operators, while saving CAV significant operational overhead.• Coordinated the migration of 300+ forms from PDF to accessible HTML and Word forms. CAV is now no longer reliant on external graphic designers to edit or update its forms, ensuring changes can be made and published on the CAV website within minutes instead of days or weeks, while saving thousands of dollars annually. Show less

Melbourne, Australia

Key achievements:• Initiated and coordinated mapping of more than 4,000 CAV web pages.• Developed CAV website content audit criteria.• Removed more than 2,500 pages from the CAV website, resulting in greater UX and SEO.• Developed CAV content management guide.• Developed CAV content request form.• Developed CAV web content checklist.

Melbourne, Australia

Key achievements:• Received the Justice Award for delivering the Department of Justice & Regulation (DJR) Online Forms Design Standard project. I coordinated and co-designed the Standard with consultants and stakeholders across the department. The first document of its type in the Victorian Government, the Standard has saved the department significant time and money in designing and building digital forms. It received attention and praise from the UK Government Digital Service, and in… Show more Key achievements:• Received the Justice Award for delivering the Department of Justice & Regulation (DJR) Online Forms Design Standard project. I coordinated and co-designed the Standard with consultants and stakeholders across the department. The first document of its type in the Victorian Government, the Standard has saved the department significant time and money in designing and building digital forms. It received attention and praise from the UK Government Digital Service, and in 2017, it was adopted as the Victorian Government Online Forms Design Standard.• Implemented Google Tag Manager (GTM) framework for more than 30 DJR portfolio websites. This was the first live implementation GTM in the Victorian Government and has provided stakeholders with more robust data and reporting. It has also reduced website page load times dramatically, delivering a better user experience for citizens, particularly those accessing sites via mobile devices. My GTM analytics framework has since been adapted by VicRoads, Neighbourhood Justice Centre, and Service Victoria.• Implemented Piwik web analytics tool on the DJR intranet. The intranet had previously never had an analytics capability; now, content authors and other stakeholders have actionable data to plan and improve their intranet content. Feedback from staff has been overwhelmingly positive.• Researched and wrote several digital success story case studies, and published to DJR intranet. These provide positive examples for DJR business units to take inspiration from when pursuing digital initiatives. Show less

Melbourne, Australia

Key achievements:• Project-managed the Final Examination Preparation Resource website, which provides ANZCA trainees with an interactive overview of the Final (Fellowship) Examination process. Delivered project for less than 50% of allocated budget.• Convened three requirements gathering committees for the ANZCA website redevelopment. Website launched with minimal delay or redevelopment.• Coordinated redevelopment of Faculty of Pain Medicine website.• Managed all… Show more Key achievements:• Project-managed the Final Examination Preparation Resource website, which provides ANZCA trainees with an interactive overview of the Final (Fellowship) Examination process. Delivered project for less than 50% of allocated budget.• Convened three requirements gathering committees for the ANZCA website redevelopment. Website launched with minimal delay or redevelopment.• Coordinated redevelopment of Faculty of Pain Medicine website.• Managed all online and distance education projects and workshops unsupervised for three months, in lieu of new Director of Education appointment.• Managed the tender process for provision of online learning materials.• Evaluated and recommended learning management system software for delivery of the key ANZCA online and distance education initiatives.• Managed content revision and printing of the eight core education publications, and produced HTML versions for the ANZCA website (more than 90 web pages).• Evaluated ANZCA print management processes and identified more than $70,000 in annual savings.• Converted delivery of workshop papers from CD to online, saving more than $12,000 per annum.• Managed and evaluated 12 Clinical Teaching Course workshops for clinical supervisors of training.• Produced standard operating procedure for Clinical Teaching Course workshop coordination. Show less

Canberra, Australia

Key achievements:• Member of the DHA Internet/Intranet Redevelopment Project Board.• Conducted usability testing and requirements gathering for DHA internet and intranet.• Identified and coordinated DHA’s subject matter experts for web and print content.• Designed and implemented the DHA Publications Management Schedule.• Coordinated the re-branding of DHA suite of publications.• Designed and coordinated the DHA Relocation Pack survey.•… Show more Key achievements:• Member of the DHA Internet/Intranet Redevelopment Project Board.• Conducted usability testing and requirements gathering for DHA internet and intranet.• Identified and coordinated DHA’s subject matter experts for web and print content.• Designed and implemented the DHA Publications Management Schedule.• Coordinated the re-branding of DHA suite of publications.• Designed and coordinated the DHA Relocation Pack survey.• Rationalised DHA publications ordering processes, including the establishment of orders points-of-contact in each DHA office.• Negotiated, implemented, and managed DHA’s media monitoring provider contract.• Created Standard Operating Procedure for weekly electronic staff bulletin.• Delivered every edition of DHA News to deadline (more than 70 editions).• Negotiated, implemented, and managed DHA’s media monitoring provider contract.• Created Standard Operating Procedure for weekly electronic staff bulletin. Show less

Canberra, Australia

Key achievements:• Project managed Maintenance Survey; Client Survey; Residential Investment Survey; and Defence HomeOwner Survey.• Managed Performance Measurement Section in absence of Research Manager.