Daniel Craddock

Daniel Craddock Email and Phone Number

Content Design Lead – Australia Post @ Australia Post
melbourne, victoria, australia
Daniel Craddock's Location
Greater Melbourne Area, Australia
Daniel Craddock's Contact Details

Daniel Craddock work email

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About Daniel Craddock

UX content specialist, product manager, digital strategist, and UX all-rounder with extensive experience in government, Government Business Enterprise, and not-for-profit sectors.I believe passionately in the potential of digital to improve services for citizens, deliver public value, and enhance democracy. And I take the initiative to make it happen.Key disciplines and experience:• content strategy, content design, UX writing, content ops• information architecture (IA)• user/UX research (usability testing, interviews)• user interface (UI) design, especially form design• accessibility• web analytics/performance analysis.Current professional interests:• ContentOps• DesignOps• scaling design across large enterprises and government• Government as a Platform (GAAP).

Daniel Craddock's Current Company Details
Australia Post

Australia Post

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Content Design Lead – Australia Post
melbourne, victoria, australia
Website:
auspost.com.au
Employees:
12257
Daniel Craddock Work Experience Details
  • Australia Post
    Lead Content Designer
    Australia Post Sep 2022 - Present
    Melbourne, Victoria, Australia
  • Sustainability Victoria
    Team Leader – Digital Products
    Sustainability Victoria Nov 2018 - Sep 2022
    Melbourne, Victoria, Australia
    Key achievements:• Established the content design discipline and secured buy-in to build a dedicated team.• Implemented and documented content design processes, including discovery workshops, core model, and content crits, which resulted in better content created more efficiently.• Organised external training in writing for the web, content strategy, and IA for web and comms teams, to upskill the teams and broaden the understanding and appreciation of content… Show more Key achievements:• Established the content design discipline and secured buy-in to build a dedicated team.• Implemented and documented content design processes, including discovery workshops, core model, and content crits, which resulted in better content created more efficiently.• Organised external training in writing for the web, content strategy, and IA for web and comms teams, to upskill the teams and broaden the understanding and appreciation of content design.• Created and managed the SV digital strategy and subsequent roadmap and release notes.• Raised the profile of digital accessibility across SV through how-to guidance, webinars, and one-to-one coaching.• Secured executive support and budget to replace expensive and hard-to-use web CMS with a cost-effective and user-friendly CMS. This saved $60,000 annually and enables Content Designers to learn the system and publish content rapidly. I have since delivered 9 websites/apps in less than 3 years using this platform.• Project managed the re-build and re-design of SV website, including new IA, resulting in a more accessible site that better responds to SV's and its users' changing needs.• Added ‘Was this page helpful?’ functionality to SV’s websites to collect in-context user feedback, which enables continuous improvement and performance reporting.• Established monthly user customer feedback sessions that bring together web, social, comms, and customer service teams to review insights across channels and identify priority actions. Show less
  • Victorian Department Of Families, Fairness & Housing
    Senior User Experience Designer
    Victorian Department Of Families, Fairness & Housing Aug 2018 - Nov 2018
    Melbourne, Australia
    Conducted user research and design at Family Safety Victoria within the Department of Health and Human Services.
  • Consumer Affairs Victoria
    Digital Services Adviser/Online Content Coordinator
    Consumer Affairs Victoria Oct 2010 - Aug 2018
    Melbourne, Australia
    Key achievements:• Introduced contemporary digital approaches to Consumer Affairs Victoria (CAV), including user research, content design, UI design, and digital performance analysis.• Produced CAV website re-development business case, which received executive sign off for a new content management system and website re-design. It has provided citizens with a vastly superior UX. I received the annual CAV Award for teamwork in delivering the new CAV website.• Led the… Show more Key achievements:• Introduced contemporary digital approaches to Consumer Affairs Victoria (CAV), including user research, content design, UI design, and digital performance analysis.• Produced CAV website re-development business case, which received executive sign off for a new content management system and website re-design. It has provided citizens with a vastly superior UX. I received the annual CAV Award for teamwork in delivering the new CAV website.• Led the design of the Domestic Building Dispute Resolution Victoria (DBDRV) online application form. Following best practice form design principles, I designed the UI copy, wireframes, and flow. Since launching in April 2017, the form has averaged 97% user satisfaction.• Designed and implemented the CAV website Content Performance Benchmark Reports. These deliver insights for continuous quality improvement of web content, through a combination of quantitative interaction data and ratings, with qualitative user feedback.• Led the CAV response to the Web Accessibility National Transition Strategy, including website remediation, change management, and communications strategies. This ‘mainstreamed’ accessibility within CAV. I have since presented at Global Accessibility Awareness Day and OZeWAI events.• Managed the decommissioning of the Business Licensing Authority (BLA) website, including content refresh and migration of more than 100 web pages, change management and communications strategies. This integrated licensing content and transactions with compliance content, delivering a seamless user experience for business operators, while saving CAV significant operational overhead.• Coordinated the migration of 300+ forms from PDF to accessible HTML and Word forms. CAV is now no longer reliant on external graphic designers to edit or update its forms, ensuring changes can be made and published on the CAV website within minutes instead of days or weeks, while saving thousands of dollars annually. Show less
  • Consumer Affairs Victoria
    Web Content Officer
    Consumer Affairs Victoria Sep 2008 - Oct 2010
    Melbourne, Australia
    Key achievements:• Initiated and coordinated mapping of more than 4,000 CAV web pages.• Developed CAV website content audit criteria.• Removed more than 2,500 pages from the CAV website, resulting in greater UX and SEO.• Developed CAV content management guide.• Developed CAV content request form.• Developed CAV web content checklist.
  • Department Of Justice And Community Safety, Victoria
    Senior Advisor, Digital Strategy And Engagement
    Department Of Justice And Community Safety, Victoria Jul 2014 - Apr 2015
    Melbourne, Australia
    Key achievements:• Received the Justice Award for delivering the Department of Justice & Regulation (DJR) Online Forms Design Standard project. I coordinated and co-designed the Standard with consultants and stakeholders across the department. The first document of its type in the Victorian Government, the Standard has saved the department significant time and money in designing and building digital forms. It received attention and praise from the UK Government Digital Service, and in… Show more Key achievements:• Received the Justice Award for delivering the Department of Justice & Regulation (DJR) Online Forms Design Standard project. I coordinated and co-designed the Standard with consultants and stakeholders across the department. The first document of its type in the Victorian Government, the Standard has saved the department significant time and money in designing and building digital forms. It received attention and praise from the UK Government Digital Service, and in 2017, it was adopted as the Victorian Government Online Forms Design Standard.• Implemented Google Tag Manager (GTM) framework for more than 30 DJR portfolio websites. This was the first live implementation GTM in the Victorian Government and has provided stakeholders with more robust data and reporting. It has also reduced website page load times dramatically, delivering a better user experience for citizens, particularly those accessing sites via mobile devices. My GTM analytics framework has since been adapted by VicRoads, Neighbourhood Justice Centre, and Service Victoria.• Implemented Piwik web analytics tool on the DJR intranet. The intranet had previously never had an analytics capability; now, content authors and other stakeholders have actionable data to plan and improve their intranet content. Feedback from staff has been overwhelmingly positive.• Researched and wrote several digital success story case studies, and published to DJR intranet. These provide positive examples for DJR business units to take inspiration from when pursuing digital initiatives. Show less
  • Australian And New Zealand College Of Anaesthetists
    Online And Distance Education Officer
    Australian And New Zealand College Of Anaesthetists Jun 2006 - Jun 2008
    Melbourne, Australia
    Key achievements:• Project-managed the Final Examination Preparation Resource website, which provides ANZCA trainees with an interactive overview of the Final (Fellowship) Examination process. Delivered project for less than 50% of allocated budget.• Convened three requirements gathering committees for the ANZCA website redevelopment. Website launched with minimal delay or redevelopment.• Coordinated redevelopment of Faculty of Pain Medicine website.• Managed all… Show more Key achievements:• Project-managed the Final Examination Preparation Resource website, which provides ANZCA trainees with an interactive overview of the Final (Fellowship) Examination process. Delivered project for less than 50% of allocated budget.• Convened three requirements gathering committees for the ANZCA website redevelopment. Website launched with minimal delay or redevelopment.• Coordinated redevelopment of Faculty of Pain Medicine website.• Managed all online and distance education projects and workshops unsupervised for three months, in lieu of new Director of Education appointment.• Managed the tender process for provision of online learning materials.• Evaluated and recommended learning management system software for delivery of the key ANZCA online and distance education initiatives.• Managed content revision and printing of the eight core education publications, and produced HTML versions for the ANZCA website (more than 90 web pages).• Evaluated ANZCA print management processes and identified more than $70,000 in annual savings.• Converted delivery of workshop papers from CD to online, saving more than $12,000 per annum.• Managed and evaluated 12 Clinical Teaching Course workshops for clinical supervisors of training.• Produced standard operating procedure for Clinical Teaching Course workshop coordination. Show less
  • Defence Housing Australia
    Communication And Media Officer
    Defence Housing Australia Jan 2004 - Mar 2006
    Canberra, Australia
    Key achievements:• Member of the DHA Internet/Intranet Redevelopment Project Board.• Conducted usability testing and requirements gathering for DHA internet and intranet.• Identified and coordinated DHA’s subject matter experts for web and print content.• Designed and implemented the DHA Publications Management Schedule.• Coordinated the re-branding of DHA suite of publications.• Designed and coordinated the DHA Relocation Pack survey.•… Show more Key achievements:• Member of the DHA Internet/Intranet Redevelopment Project Board.• Conducted usability testing and requirements gathering for DHA internet and intranet.• Identified and coordinated DHA’s subject matter experts for web and print content.• Designed and implemented the DHA Publications Management Schedule.• Coordinated the re-branding of DHA suite of publications.• Designed and coordinated the DHA Relocation Pack survey.• Rationalised DHA publications ordering processes, including the establishment of orders points-of-contact in each DHA office.• Negotiated, implemented, and managed DHA’s media monitoring provider contract.• Created Standard Operating Procedure for weekly electronic staff bulletin.• Delivered every edition of DHA News to deadline (more than 70 editions).• Negotiated, implemented, and managed DHA’s media monitoring provider contract.• Created Standard Operating Procedure for weekly electronic staff bulletin. Show less
  • Defence Housing Australia
    Research Officer
    Defence Housing Australia Dec 2002 - Jan 2004
    Canberra, Australia
    Key achievements:• Project managed Maintenance Survey; Client Survey; Residential Investment Survey; and Defence HomeOwner Survey.• Managed Performance Measurement Section in absence of Research Manager.

Daniel Craddock Skills

Web Content Management Digital Strategy Cms Seo User Experience Information Architecture Social Media Web Content Project Management Internal Communications Intranet Online Marketing Management Strategy Web Development Content Management Web Analytics Training Editing Web 2.0 Google Analytics Publications Web Project Management Webmaster Services Wordpress Email Marketing Marketing Communications Website Development Usability Content Strategy Publishing Publications Management Newsletters Writing Microsoft Office Social Networking Accessibility Website Management Content Development Proofreading Content Creation Content Design Form Design Ux Writing Ux/user Research Web Accessibility

Daniel Craddock Education Details

Frequently Asked Questions about Daniel Craddock

What company does Daniel Craddock work for?

Daniel Craddock works for Australia Post

What is Daniel Craddock's role at the current company?

Daniel Craddock's current role is Content Design Lead – Australia Post.

What is Daniel Craddock's email address?

Daniel Craddock's email address is da****@****ail.com

What schools did Daniel Craddock attend?

Daniel Craddock attended University Of Canberra.

What skills is Daniel Craddock known for?

Daniel Craddock has skills like Web Content Management, Digital Strategy, Cms, Seo, User Experience, Information Architecture, Social Media, Web Content, Project Management, Internal Communications, Intranet, Online Marketing.

Who are Daniel Craddock's colleagues?

Daniel Craddock's colleagues are Dave Clancy, Aida Hamed, Ben Van Iersel, Liam Mcavaney, Maya Herath, Tomislav Puselj, Vijay Belapurkar.

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