Trust & Will, a B Corp Certified company, is revolutionizing estate planning and probate with a fast, secure, and affordable online platform. Since 2017, we’ve empowered thousands of families to easily manage their legacy or settle the estate of a loved one.We are the official estate planning benefit provider for AARP members and the official estate planning partner of the Los Angeles Kings and San Diego Wave. Our service is trusted by leading financial institutions like USAA, UBS, Fifth Third Bank, and Northwestern Mutual, who all support our mission to help every family leave a legacy.Learn more: trustandwill.comJoin our team: trustandwill.com/careers

Managed SEO, SEM, Display, and Social. Implemented cross-channel strategies to maximize efficiencies and apply valuable leanings (SEO/PPC, SEO/Social, etc.).Conducted regular cross-functional team meetings to share and gain knowledge on all digital channels. Leveraged analytics data to inform new strategies, identify opportunities, and craft channel forecasts.

• Develop and implement strategic action plans to achieve long and short-term SEO objectives • Organic search P&L and program management• Forecast and deliver financial plan commitments for SEO• Collaborate with cross-functional teams to prioritize and champion SEO objectives• Manage vendor relationships to ensure timelines and requirements are met• Test on-page content and layout to improve conversion and engagement• Produce weekly, monthly, and on-demand reports using Adobe SiteCatalyst, Cognos Business Intelligence, and other marketing analytic platforms

In this role, I developed in-depth SEO strategies for clients, and defined SEO best practices, goals, and philosophies. I crafted specialty methodologies and processes for Google penalty removal (Penguin, Panda, etc.), and provided clients with strategic analysis and comprehensive SEO audits.Another area of importance was regular communication with client’s executive teams during entire life-cycle of SEO campaign, including kick-offs, monthly performance reports, and answering client questions as needed.I took a data-driven approach to SEO, using analytics and third party tools to gain actionable insights, inform clients of competitor’s strengths/weaknesses, and provide channel forecasts. This included combining multiple data sets like PPC and SEO to gain a more holistic view. I also worked closely with sales team during discovery phase to find opportunities, and ensure expectations set during sales process were aligned with agency capabilities.

Primary resource for enterprise SEO clients (McDonalds, Brooks Brothers, Club Med, etc.). Managed portfolio of 20+ clients. Represented Geary LSF as SEO thought-leader on company blog. Conducted regular team training sessions, and kept clients apprised of emerging trends.