Dan Davidson Email & Phone Number

Chesterfield, MO, US

Richmond Heights, Missouri

• Broadly experienced integrated marketing professional providing strategy, tactics, metrics and program management.Particular expertise in Database Marketing, CRM and Integrated Marketing strategies. Focus on Loyalty.
• Launched a St. Louis based marketing consultancy designed to help business of all sizes and levels of sophistication.
• Worked with Energizer Battery, SMR Financial, Purina Mills, Inc. and others.
• Developed high impact marketing programs designed to drive new brand awareness and trial and loyalty.
• Integrated direct mail, e-mail, search engine marketing, etc. with existing brand positioning.

Subject Matter Expert (SME) working with Packaged Goods clients such as Unilever.

• Recruited to bring database marketing and CRM capabilities up to speed for the organization.
• Assumed responsibility for all consumer promotional marketing activities including consumer promotion, e-mail, database marketing, on-line affiliate marketing, search engine marketing, yellow page directory marketing.
• Recruited a new integrated marketing team to manage these consumer marketing initiatives.
• Achieved record setting results each year in every measured marketing metric.
• Worked in close collaboration with top outside resources including MediaVest, PHD Media, Simmons Research, MRI, Spectra, Claritas, AF&G, etc.

• Developed a strategic plan and corporate approach for targeted database marketing at Ralston Purina.
• Secured funding from five separate business units to develop a multi-million household database that at inception, became one of the largest, most sophisticated in the packaged goods industry.
• Built and led a Strategic Target Marketing Group that consistently and substantially grew client billings.
• Designed CRM programs to help brand management achieve key marketing objectives. Generated client billings across all primary business units of Ralston Purina and established business from outside clients.
• One of only three consumer goods companies to receive the maximum rating of 100 for commitment to database marketing (DBM/Scan). Named the most innovative database marketer in the packaged goods industry (Direct.

• Responsible for increasing distribution of consumer products (all trade channels including distributors).
• Directed the development and execution of multiple brand promotions for two years, achieving record volume and profits.
• Headed Customer Assistance, Selling Support, Communications and Public Relations.

• P&L responsibility with gross sales of $60 million at four manufacturing facilities in a five state area.
• Thirteen direct management reports including all functional areas: production, purchasing, transportation, credit and controller. One hundred twenty one total employees.
• Served in two regions with both in the top five most profitable in the country. Maintained profitability in the North Central Area after inheriting the loss of the area's largest key account.
• Initiated new performance management system resulting in 20% overall productivity improvement.

• Supervised ten District Managers. Established an entirely new network of wholesale distributors among long standing existing dealer network.
• Lead a major new product launch into this new distribution channel resulting in dramatic incremental profits.
• Sales performance won GSAB (General Sales Advisory Board) honors and an awards trip to Maui, Hawaii.
• Achievements lead to a promotion to Director of Operations position, a jump of three organizational levels and into a new functional area of responsibility.

Ba, Business Administration

Activities and Societies: Fraternity, intramural sports, full time work to support education expenses.

Ba, Business & Economics

Activities and Societies: Fraternity member. Inramural sports. Worked full time job.BA with Dual Majors in Business and Economics. Sigma.

Education record