Provide high-level marketing services to a diverse group of clients including $12 billion international pharmaceutical company, environmental non-profit groups, tech start-ups, and home service providersPartner with client leadership teams to audit marketing strategies, maximizing digital presence and boosting product demandConduct competitive research and analysis to aid in client product positioningLead design, content creation, and marketing strategy for product launch campaignsAnalyze and report on marketing campaign metricsResearched trends and data to conceptualize, design, and wire-frame pharma client’s first mobile applicationDeveloped integrated marketing communications plan for mobile app product launch Interviewed client leadership and stakeholders to envision and design a full-scale healthcare technology search engine product

Supervised a team of six staff and two interns in creative, marketing, sales, and e-commerce operations both onsite and remotely Managed the daily activity of all marketing initiatives for the IIRP, including international affiliates in Canada, Costa Rica, Europe, Singapore, and its model program, CSF BuxmontCreated an omni-channel marketing plan supporting all facets of the organization’s strategic plan, increasing new student graduate school enrollment numbers by 15% annuallyRefined target demographic persona through CRM data mining, web analytics, event surveys, and interviewsOverhauled brand story and elevator pitch, highlighting value add and key benefits to target demographic in consultation with organizational leadership Worked hand in hand with sales team to create new sales processes and develop more efficient sales tools, solidifying sales / marketing team alignment Led internal campaign to educate and empower field instructors on more efficient sales languageDeveloped a digital strategy resulting in a 51% increase in social media followers, and an overall 212% increase in web trafficBoosted referral web traffic by 142% in two years, grew organic search acquisitions by 32% and direct traffic acquisitions by 46%

Created a new organizational positioning strategy to drive membership and donations within a new market segment, leading to record membership growth rates for two yearsManaged customer-facing knowledge projects to educate and inform audience Served as Production Manager of the annual Bonefish and Tarpon Journal and led cost reduction initiatives, saving over $5000 of production budgetDirected all email marketing campaigns resulting in a 39% average open rate, double the industry standardDeveloped and led innovative social media strategy driving Facebook followers up 112% and Instagram followers to over 10,000 in under two yearsExecuted rebranding campaign: logo development, brand identity, merchandise, print and digital assetsDrove membership campaigns to record numbers by representing BTT at national events and trade showsAdministered local, national, international public and media relations in collaboration with the Florida government and Caribbean countries to protect multi-billion-dollar recreational fisheries Published articles and photographs in This is Fly, Fly Fusion, and Tail Fly Fishing Magazines

Managed website, analytics, and email marketing campaigns exclusivelyCoordinated with sales teams to develop marketing strategies focused on branding and new customer acquisitionOversaw media and advertising relationsProduced and directed promotional content and served as a graphic designer for all web and print assets

Designed media and promotional campaigns as part of product go-to-market strategies along with my marketing team for an international audio electronics company valued at $18 millionPerformed a top 5 competitive analysis for competing productsManaged all aspects of eCommerce including SEO, content development, and analytics reportingServed as Creative Director for promotional and instructional videos

Videographer and video editor for daily news, sports, and special feature productionsAwarded 2009 Mid-Atlantic Emmy for Most Outstanding Sports Program Series - Friday Night FootballManaged live broadcasts, conducted on-screen interviews, composed scripts for on-air sports anchors