Leading the development and execution of strategic marketing initiatives to drive revenue growth for OEM New Product Development (NPD) and the global expansion of ActivHeal.Defining and implementing a comprehensive marketing strategy for short-, medium-, and long-term market growth, aligned with a five-year innovation pipeline for branded and OEM channels.Implementing Key Opinion Leader (KOL) strategy to develop case studies, enhance brand advocacy, and generate new product ideas.Maximizing return on investment (ROI) from advertising and promotion (A&P) through strategic digital and social media campaigns, while maintaining a robust face-to-face sales approach.

Utilizing KOL insights and clinical engagement to identify unmet user needs and translate them into innovative NPD concepts.Collaborating closely with Research & Development (R&D) to deliver eight successful product launches, supported by compelling claims and marketing collateral, generating £8.7m in growth.Driving the NPD process from ideation to launch by coordinating with R&D, regulatory, clinical, and operations teams to ensure sustainable market expansion and category growth.Providing strategic leadership to cross-functional teams to achieve both short- and long-term business objectives.

Driving market growth for the Wound Care division focusing on OEM and Bulk channels.Management of highly-skilled team of Senior Product Managers.Launching NPD projects with global partners across US and EU.

Identifying and managing new business development opportunities to enhance growth and profitability across the EMEA region.Implementing market segmentation and targeting strategies for both NHS and private sectors to meet commercial objectives.Leading the integration of business acquisitions, including the recruitment and management of sales teams.Expanding Mölnlycke’s presence in the Consumer Healthcare sector, focusing on dermatology, compression, antiseptics, and dressings across UK pharmacy and grocery channels.

Driving sales growth of Wound Care and Surgical products within the Primary Care and Acute channels in the UK and Ireland.Managing commercial routes to market, including tenders, distributor contracts, channel pricing, and PI analysis.Overseeing the project management of initiatives such as Reduced Wholesaler and Consumer Healthcare strategies.