Danel Couch Email & Phone Number

Lancaster, Oh, Us

Columbus, Ohio Area

Lancaster, Ohio

Created and implemented marketing, recruitment plans and branding awareness campaign. Raised 4x funds vs. previous year by creating, overseeing and/or implementing over 15 various opportunities to connect with business and community partners and/or friends and family of Fairfield Christian Academy. See attached for detailed accomplishments.

Public Relations

Drove business through the independent channels (specific experience includes independent retailers and grocery and drug channels). Created strategy, oversaw implementation of marketing plans to gain incremental business. Experience includes building a 3 year product development roadmap; creating a comprehensive promotional plan for grocery; and commercializing Naturals (Whitney Farms), Plant Food and Growing Media portions of the Independent Exclusive Product Line.

Launched a 10 SKU Controls Line with sales of $11.1M vs. $8.4M budget. Launched a proprietary EPA-exempt Indoor Insect Killer with knockdown comparable to Raid. Marketed the first non-animal based Organic Plant Food with $1.1M in sales. Continued to drive Miracle-Gro Organic Choice Soil sales growth. Secured national endcap & Earth Day Promotion at Wal*Mart. Developed an Integrated Marketing Program with Martha Stewart to support both Ortho Ecosense & Miracle-Gro Organic Choice.

Launched full product line of professional grade products and worked closed with the Business Development Team to sell and market to Lowes (9 products). Oversaw the package design and package production for all Roundup, Growing Media, and Canadian products. Managed video and digital creative assets via creative supervisor.

Responsible for marketing strategy; oversaw and implemented product plans integrating 5 different business units which were marketed to chief officers at hospitals nationwide. Plans included interactive product cd, collateral, videos, hands-on Solution Center, PR, branding, and messaging

Developed, measured and managed recruiting, advertising, and integrated marketing efforts. Created and implemented strategy for mactools.com and internal customer service website. Proposed and developed marketing initiatives successfully increasing traffic and sales. Led and managed IT, merchandising, customer service and marketing groups to execute and further develop website initiatives to attract new and existing customers. Managed web supervisor for effective web development, content and design. Sourced and managed outside agencies for supportive PR, Advertising, and Marketing Communications. Developed branding initiatives. Managed new product launch marketing campaigns in the form of collateral, advertising, PR and website content. Oversaw and supported Mac Tools International marketing efforts.

Created, managed and measured Mac Tools government ecommerce marketing initiatives for buy.mactools.com. Initiatives included direct mail, banner ads, directories, portal partnerships, military base advertising, collateral, giveaways, media blitzes, and outbound calling. Managed IT, sales, marketing, customer service teams to create and launch new Stanley-Proto website. Managed PR and advertising agencies for communication development. Directed and coordinated Stanley Mechanics Tools Merchandise catalog. Organized key customer events throughout the country. Developed new ergonomics and safety program marketing.