Danelia H. Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

Miami, Florida, United States

- Current Working Abroad in the Customer Marketing team in Mexico City, Mexico- Previous Rotations with Angel’s Envy, Measurement & Evaluation, Commercial (Off & On-Premise), Innovations Commercialization

Coral Gables, Florida, United States

- Analyzed and interpreted competitive trends in eCommerce and social platforms in order to present actionable insights to Grey Goose leadership to identify opportunities for future digital planning- Managed measurement and evaluation metrics with Finance and Brand teams to determine areas of success, reinvestment opportunities and overall marketing performance- Developed user guidebook for go-to financial reporting app to facilitate usage, as it is used by all levels of Bacardi USA (executives, directors, managers and analysts) to drive business decisions and brand insights - Conducted competitive merchandise and digital research and shared recommendations on Bacardi opportunities that resulted in percentage increase of forecasted sales during its first week - Initiated creative proposal to brief brand directors on action plan and timeline to incorporate Quick Response (QR) Codes for Limited Edition Rum bottles as it was not part of the initial scope- Assessed data for Sales Incentive Program from our distribution partners based on portfolio displays, menus, and features, in order to decide best executions for final incentives

Miami/Fort Lauderdale Area

- Managed and recapped more than 26 local digital advertising campaigns across seven brands for the southeast region to track overall marketing performance- Aided in execution of three influencer campaigns that included strategic research, creative brainstorming, and logistics management, to establish priorities for organic content - Aided in coordination of influencer brand event, measured coverage and evaluated ROI through typical social metrics (i.e., impressions, engagements, and posts)

Miami/Fort Lauderdale Area

- Headed Pinterest and Twitter campaigns to increase blog traffic, generate engagement, and increase brand recognition by repurposing older blog posts, which augmented viewership on Pinterest by 1000% and drove audiences to website- Oversaw impact of social campaigns and created performance reports to reevaluate bloggers efforts for specific platforms- Researched local influencers and local trends to develop an innovative branding strategy to increase followers and adjust blogger’s branding strategy

Master'S Degree

Bachelor Of Business Administration (B.B.A.)